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Icis Custom Publishing E Books

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John Baker

E-books provide benefits over print publications by allowing digital reproduction and enhanced interaction with readers. E-books have the potential to reach a global audience of over 250,000 unique visitors to ICIS websites each month. E-books are digital versions of print publications that can be accessed online or via email and allow adding of links and searchable content not possible in print. E-books provide analytics on how many people access and interact with the content.

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E-books - digital versions of print supplements John Baker Global editor custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
Summary of benefits Digital reproduction of print publication Enhanced interaction with reader Free access via web sites and email Potential global audience of 250,000+ unique visitors to ICIS web sites every month
What are e-books? Why produce them? How and where can people access them? What is the potential audience of readers
What are they? Digital version of a print publication Both editorial and advertising are reproduced Created using the same PDF files as the print version Need not be an exact replica of the print versionopportunity for enhancements
What are the benefits? Key benefit is that they can be viewed by a much greater audience than the print version Only limitation to distribution is access to the internet or email Content is enhanced to improve interaction with the reader Position yourself as leading edge in your communication methods to the industry
Other benefits Searchable content You can add links from editorial or adverts Link to website pages Articles that were cut or shortened can be added to the digital version
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The web site address on the advert is made live so that the reader can click through
Promotion by ICIS Links and banner adverts on publishers websites Archived for one year Email distribution Your customer lists Internal staff lists Links on your company website
Other benefits Readers can download it to view offline Can be password protected or free access We will make them free access for any reader We can tell how many people have read the digital version as well as how many times readers have clicked through to any of the links that have been added
Who sees the e-book? ICIS publications subscribers www.icischemicalbusiness.com Visitors to ICIS.com ICIS news subscribers ICIS search users plus users of all other content on ICIS.com
Geographic split of visitors Europe 36% North America 26% Asia 24% South & Central America 6% Africa 4% Middle East 3%

More Related Content

Icis Custom Publishing E Books

  • 1. E-books - digital versions of print supplements John Baker Global editor custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
  • 2. Summary of benefits Digital reproduction of print publication Enhanced interaction with reader Free access via web sites and email Potential global audience of 250,000+ unique visitors to ICIS web sites every month
  • 3. What are e-books? Why produce them? How and where can people access them? What is the potential audience of readers
  • 4. What are they? Digital version of a print publication Both editorial and advertising are reproduced Created using the same PDF files as the print version Need not be an exact replica of the print versionopportunity for enhancements
  • 5. What are the benefits? Key benefit is that they can be viewed by a much greater audience than the print version Only limitation to distribution is access to the internet or email Content is enhanced to improve interaction with the reader Position yourself as leading edge in your communication methods to the industry
  • 6. Other benefits Searchable content You can add links from editorial or adverts Link to website pages Articles that were cut or shortened can be added to the digital version
  • 7. 油
  • 8. 油
  • 9. 油
  • 10. 油
  • 11. 油
  • 12. The web site address on the advert is made live so that the reader can click through
  • 13. Promotion by ICIS Links and banner adverts on publishers websites Archived for one year Email distribution Your customer lists Internal staff lists Links on your company website
  • 14. Other benefits Readers can download it to view offline Can be password protected or free access We will make them free access for any reader We can tell how many people have read the digital version as well as how many times readers have clicked through to any of the links that have been added
  • 15. Who sees the e-book? ICIS publications subscribers www.icischemicalbusiness.com Visitors to ICIS.com ICIS news subscribers ICIS search users plus users of all other content on ICIS.com
  • 16. Geographic split of visitors Europe 36% North America 26% Asia 24% South & Central America 6% Africa 4% Middle East 3%