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Icis Custom Publishing Reader Research

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John Baker

The document describes a reader research service from ICIS Chemical Business that allows clients to conduct online surveys of ICIS readers on topics of their choosing. The service includes designing the survey, publishing an article to promote it, analyzing anonymous responses, and publishing a follow-up article on the outcomes. Past clients have used it to gain insights on topics like business priorities, logistics, and industry growth.

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Editorially driven reader research on ICIS Chemical Business John Baker Global editor custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
Summary of benefits Interaction with ICIS Chemical Business readers Increased understanding of topical issues and priorities Co-branding with ICIS in the chemicals marketplace Positioning as thought leader in the sector Increased profile in print and online, via ICIS.com
How does it work? Client and ICIS agree on survey topic and aims and design the online questionnaire A one-page article is published in ICIS Chemical Business setting the scene for the survey ICIS customers are emailed a co-branded letter with a link to the survey ICIS analyses the responses to the survey Client and/or ICIS prepare longer article for ICIS Chemical Business , describing the outcomes of the research
Key aspects Survey responses are analysed anonymously Timeline from questionnaire to publication of results is around 10-12 weeks Survey data raw data can be shared with client and extra analysis performed Response generally around 400-500 replies can be expected An incentive prize draw is found to help response rate
Other benefits Client can undertake face to face research to augment the online questionnaire Results can be used to set the agenda for a high level roundtable meeting on the same issue Client receives pdf and can purchase reprints of the article in ICIS Chemical Business The article appears online and is also hosted in the ICIS.com archive
Previous clients and topics Accenture business priorities; China investments J&M Management Consulting - logistics Celerant Consulting innovation; outsourcing; CSR Chance & Hunt distribution CSC Index industry growth, M&A intentions

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Icis Custom Publishing Reader Research

  • 1. Editorially driven reader research on ICIS Chemical Business John Baker Global editor custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
  • 2. Summary of benefits Interaction with ICIS Chemical Business readers Increased understanding of topical issues and priorities Co-branding with ICIS in the chemicals marketplace Positioning as thought leader in the sector Increased profile in print and online, via ICIS.com
  • 3. How does it work? Client and ICIS agree on survey topic and aims and design the online questionnaire A one-page article is published in ICIS Chemical Business setting the scene for the survey ICIS customers are emailed a co-branded letter with a link to the survey ICIS analyses the responses to the survey Client and/or ICIS prepare longer article for ICIS Chemical Business , describing the outcomes of the research
  • 4. Key aspects Survey responses are analysed anonymously Timeline from questionnaire to publication of results is around 10-12 weeks Survey data raw data can be shared with client and extra analysis performed Response generally around 400-500 replies can be expected An incentive prize draw is found to help response rate
  • 5. Other benefits Client can undertake face to face research to augment the online questionnaire Results can be used to set the agenda for a high level roundtable meeting on the same issue Client receives pdf and can purchase reprints of the article in ICIS Chemical Business The article appears online and is also hosted in the ICIS.com archive
  • 6. Previous clients and topics Accenture business priorities; China investments J&M Management Consulting - logistics Celerant Consulting innovation; outsourcing; CSR Chance & Hunt distribution CSC Index industry growth, M&A intentions