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Icookbook Marketing Plan

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Pankaj Jotwani

This document proposes an Android app called iCookbook that allows users to search over hundreds of recipes online by inputting ingredients. The app will search for recipes matching the ingredients and allow filtering by ratings, cooking time, and saving recipes offline. It aims to provide a one-stop solution for finding recipes through a simple user interface with step-by-step cooking instructions. The business hopes to generate revenue through in-app purchases and advertisements in the free version while offering additional features like calorie tracking in the premium version.

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For New Anroid App
Executive Summary We carry our phone with us everywhere we go whether it be our living room, work space, or even the bathroom so Why shouldn’t we venture into the kitchen in it???
Sometimes all we have are a few ingredients and one recipe that we have used way too many times. So if your meals have all been starting to taste oddly familiar then it’s time to spice things up.
Here is a Solution iCookbook What are you cooking today?
Overview This app is a one-stop solution for finding online hundreds of mouth watering recipes by ingredients, with step by step instructions to help you make your recipes
Overview This app is a one-stop solution for finding online hundreds of mouth watering recipes by ingredients, with step by step instructions to help you make your recipes
How the app Works? This app allows you to input a list of all ingredients you would like to cook with. Then the app will take your ingredients and search online for hundreds of recipes with only these ingredients. Recipes can be filtered based on their ratings and time to cook. Recipes can be saved to offline mode and can be referred anytime
Goal This app is a one-stop solution for finding online hundreds of mouth watering recipes by ingredients, with step by step instructions to help you make your recipes
Company Overview Core Competencies: One-stop Destination for finding recopies by ingredients . Reduce time and efforts. Wide range of options for selecting recipes depending on cooking time.], reviews, and ratings Implementing of search engine optimization & app store optimization
Strategic Assets • In-app purchases, in keeping with the Freemium model. • In-app advertisement, that’ll generate revenue. • Communication partners
Market Overview Cooking apps are the next step in the complete mobile makeover, offering step- by-step instructions detailing how to make a fine over-fried chimichanga, curate a weekly meal plan, and much more.
Opportunities • Untapped market • Lesser competitors • Increasing use of smart phones • Explosion of information Threats • Global players like the Big oven • Additional Efforts and Time • No. benchmarking of parameters • Huge marketing budget and awareness
Competitors
Target Markets • The target group primarily includes the ones who loves cooking. • Another customer segment is represent by numerous travellers to whom the app can serve as a cooking guide
Strategy Our strategy is to target more key consumers by by providing them a free access to massive library of 2,50,000 recipes thus making cooking simple
Tactics Premium version The premium versions of app will have: • Calorie tracker • Meal tracker • Membership account • Cloud back-up and syncing • Cook book to store recipes Product The free version of app will have following features: • Recipe search by ingredients • Keyword search • Sort recipe by time • Add your own recipe • Login not required to search recipes • Meal type search • Allergy type search
So What make us Different from just an App
Price • Free versionof the app will help in generating traffic and to attract new users. • The premium version of the app will be priced at 499.00Rs. Per month which is quite affordable and it provides a lot of additional features as well
Incentives To customers Price reduction- rebates, coupons for rupees or percentage off Free upgrade with purchase Free cookery videos from famous chef for premium users To collaborators Recognitions and self-worth To employees Reward, bonus & Recognition
Distribution • Google Play Store • ios App store • Company Web site • Recommended Web sites • Amazon play store
Implementation • Work with cooks and chefs and develop various recipes and cooking plan • Hire app developers and brief them with the design. • Search for potential investors to financially aid us. • Prepare the print and video advertisement
Thank You

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Icookbook Marketing Plan

  • 2. Executive Summary We carry our phone with us everywhere we go whether it be our living room, work space, or even the bathroom so Why shouldn’t we venture into the kitchen in it???
  • 3. Sometimes all we have are a few ingredients and one recipe that we have used way too many times. So if your meals have all been starting to taste oddly familiar then it’s time to spice things up.
  • 4. Here is a Solution iCookbook What are you cooking today?
  • 5. Overview This app is a one-stop solution for finding online hundreds of mouth watering recipes by ingredients, with step by step instructions to help you make your recipes
  • 6. Overview This app is a one-stop solution for finding online hundreds of mouth watering recipes by ingredients, with step by step instructions to help you make your recipes
  • 7. How the app Works? This app allows you to input a list of all ingredients you would like to cook with. Then the app will take your ingredients and search online for hundreds of recipes with only these ingredients. Recipes can be filtered based on their ratings and time to cook. Recipes can be saved to offline mode and can be referred anytime
  • 8. Goal This app is a one-stop solution for finding online hundreds of mouth watering recipes by ingredients, with step by step instructions to help you make your recipes
  • 9. Company Overview Core Competencies: One-stop Destination for finding recopies by ingredients . Reduce time and efforts. Wide range of options for selecting recipes depending on cooking time.], reviews, and ratings Implementing of search engine optimization & app store optimization
  • 10. Strategic Assets • In-app purchases, in keeping with the Freemium model. • In-app advertisement, that’ll generate revenue. • Communication partners
  • 11. Market Overview Cooking apps are the next step in the complete mobile makeover, offering step- by-step instructions detailing how to make a fine over-fried chimichanga, curate a weekly meal plan, and much more.
  • 12. Opportunities • Untapped market • Lesser competitors • Increasing use of smart phones • Explosion of information Threats • Global players like the Big oven • Additional Efforts and Time • No. benchmarking of parameters • Huge marketing budget and awareness
  • 14. Target Markets • The target group primarily includes the ones who loves cooking. • Another customer segment is represent by numerous travellers to whom the app can serve as a cooking guide
  • 15. Strategy Our strategy is to target more key consumers by by providing them a free access to massive library of 2,50,000 recipes thus making cooking simple
  • 16. Tactics Premium version The premium versions of app will have: • Calorie tracker • Meal tracker • Membership account • Cloud back-up and syncing • Cook book to store recipes Product The free version of app will have following features: • Recipe search by ingredients • Keyword search • Sort recipe by time • Add your own recipe • Login not required to search recipes • Meal type search • Allergy type search
  • 17. So What make us Different from just an App
  • 18. Price • Free versionof the app will help in generating traffic and to attract new users. • The premium version of the app will be priced at 499.00Rs. Per month which is quite affordable and it provides a lot of additional features as well
  • 19. Incentives To customers Price reduction- rebates, coupons for rupees or percentage off Free upgrade with purchase Free cookery videos from famous chef for premium users To collaborators Recognitions and self-worth To employees Reward, bonus & Recognition
  • 20. Distribution • Google Play Store • ios App store • Company Web site • Recommended Web sites • Amazon play store
  • 21. Implementation • Work with cooks and chefs and develop various recipes and cooking plan • Hire app developers and brief them with the design. • Search for potential investors to financially aid us. • Prepare the print and video advertisement