ICQ LSP
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ICQ is a social messaging platform that provides communication across diverse platforms such as desktop, mobile, and web. It has millions of active users globally, particularly among younger demographics. ICQ offers social features like messaging, sharing content and integrating with platforms like Facebook. ICQ aims to enhance social messaging by providing localized experiences and partner integrations. It partners with media companies to share audiences and content across ICQ and the partner platforms.
ICQ LSP
- 2. 16.06.2011 ICQ at a Glance 1 2
- 3. 16.06.2011 ICQ is a Social Messaging platform with a wide range of social capabilities & content sharing tools. ICQ solutions provide an holistic social experience on diverse communication platforms. 3
- 4. 16.06.2011 ICQ Milestones 35 M active users 16 M active users 6.5 M active users Established 2011 2004 Acquired by DST ICQ introduces 1996 1998 ICQ implements localization on Social Messaging (ICQ 7.5) Acquired by AOL local strategic Established by partnerships Mirabilis, innovat or of the (IM) software 4
- 5. 16.06.2011 Audience & Communities Social Messaging is taking instant messaging to the next level. It is about integrating global & local communication options 5
- 6. 15.04.2011 Young Community Early technology adapters Avid consumers and users of Social Media High mobile penetration among ICQ Users Active and dynamic communities across the globe 6
- 7. 15.04.2011 ICQ Confidential Young Community ICQs lucrative brand attracts millions of young users around the world! ICQ Users by age 6% 4% 26% 21% 43% 13-17 18-24 25-34 35-44 45+ 7
- 8. 15.04.2011 Media Platforms Desktop, Mobile, Web 8
- 10. Desktop - Examples Proposed Desktop features to Partner: Customized client for Sports client or Celebrity site client Zones HTML format Promostrip Icons that leads to Partners content area ,as well as Sales oriented areas (i.e. Coca-Cola) Games Center Promostrip TopModel Client ICQ Confidential 10
- 11. Zones HTML format with Partners content (Sport/Celebrity according to what will be chosen to focus on) Partners Content and page views Video Content possible Various advertising opportunities ICQ Confidential 11
- 12. Video Zones - Germany 12 ICQ Confidential
- 13. Prosieben Zones - Germany 13 ICQ Confidential
- 14. Zones Germany Music TV
- 15. 16.06.2011 ICQ 7.5 Facebook chat Add your Facebook Friends to your contact list and chat with them directly from ICQ
- 16. 16.06.2011 ICQ 7.5 Feeds from friends
- 17. 16.06.2011 ICQ 7.5 Video & Audio chat
- 18. 16.06.2011 ICQ 7.5 Moods, Game center, Emoticons
- 19. 16.06.2011 SMS Service New Channel of communication Allows users to send Free SMS from ICQ , software to a mobile phone and receive back SMS from the mobile to the desktop client (MO) 19
- 21. ICQ Confidential Alpha Version www.icq.com/ru
- 22. ICQ Confidential Coming: user acquisition
- 25. 16.06.2011 ICQ Mobile Products 25
- 26. 16.06.2011 ICQ Mobile Cross platform communication A seamless communication experience. Users can chat with friends on the go Availability Platform agnostic approach also on mobile. Various ICQ mobile platforms - iPhone, Android, Java, Windows Mobile, Blackberry, Symbian, Mobile-Web chat The Social Messaging tool A single communication tool for on the go. Users get live updates from their friends on Social Networks (Facebook, twitter) 26
- 27. 16.06.2011 ICQ Confidential ICQ Mobile Content ICQ Mobile Fun site offers ICQ branded content provided by our partners. 27
- 28. ICQ Confidential Zones Ad Properties ICQ Zones - the entry gate to ICQ: Opens automatically on log in Offers unique localized content Offers several ad placements: Zones Takeover a 598X480 highly visible banner that runs for 24 hours Top Banner 728x90 Expandable Ad a 728x90 banner that expands to full screen upon mouse-over Premium Content Tab
- 29. ICQ Partnerships Model
- 30. Case Study - ProSieben Germany Reaches 9M users About Pro7: A leading European Media Corporation The Pro7- ICQ co-branded client provides desktop & online presence to a TV brand, allowing cross-promotion between the platforms Cooperation effectiveness: ProSiebenSat.1 and ICQ partnered in ProSiebenSat.1 websites moved from 9th to 3rd largest online marketer* http://www.prosieben.de/icq/ (*Since 2006, according to AGOF)
- 31. Partners Benefits Strong engagement of young audience Promote partners TV/ Content and new page views New revenue stream Desktop, Web and Mobile presence Dominant Online community Music and video discovery tools (e.g. for sharing) Content distribution capabilities
- 32. ICQs partnership contribution: A fully customized and configurable line of products Monetization platform Fully integrated social medium Direct channel to users/viewers Content platform Online worldwide community Strong brand for young targeted audience ICQ Confidential 33
- 33. Partners Contribution: Strong brand and local presence Distribution and Marketing Local content Partners services integration to ICQ products ICQ Confidential 34
- 34. Partnership Revenue Streams Ads Inventory Display & Video ads Micro payments (e.g. games) Mobile content revenues Business Model: Revenue share agreement, no upfront cost ICQ Confidential 35
- 35. Thank you Yaniv Levinson Business Development and Sales Director, yanivle@icq.com; +972-54-6598262 36