滨肠迟の価値を探求?テ?サ?インする（ネットアハ?レル）

Nov 5, 20130 likes1,980 views

aoyama-lab

概要
? PC上に自分の体形のアバターを作成
? 自分の持っている服を登録してコーディネートし、

PC上で試着できる
? ショップ店員からよくログインする人へのおすす
めアイテムの推薦

価値
? お客さまとのマッチングの高さ
? 返品を減らす
? 家具にも対応？
? 手にとって買わないと心配という人への購買支援

価値（調査）
? 30代から40代の女性の場合

今まで着ていた服からシフトチェンジするの
か？
A:65%がそのままという答えが出た
歳を取るたびに体形や髪形などが変わりつつあ
るが女性はいつまでもおしゃれを楽しみたいとい
う考えがある
? こういった考えならアバターは有効かもしれない

Gooより

価値（調査）
? 「メンズファッション＋」

このサイトでは、年齢層にわけてどういった
コーディネートがうれているかが記してある
? カジュアルな服装からキレイめの服装までが用意

されている
? しかし、体系については細いモデルがマネキンを

していてわからない
? アバターを使えば自分の体形とマッチできる！

価値（調査結果より）
? アバターを使用することで体形に合わせてコー

ディネートができる
? 体形に合わせたコーディネートの売り筋を分析す

ることができ顧客満足度があがるかもしれない

アパレル業界について
? 収益性の低下に悩まされている業界。
? その要因の一つは、価値と価格のバランスが揺ら

いでいることにある。
? プロパー価格（定価）では売れないため、セール
価格での販売が常態化してしまっている。

GMO最新インターネット業界レポートより

ユナイテッドアローズ
? ネットで先行予約
? 一般ユーザーのリアルな声を汲み取り、それをリ

アル店舗での商品展開に利用するという好循環が
生まれている
? EC化率の伸びが鈍化していることを指摘しまし
たが、これはEC以外、すなわちリアル店舗での
売上が伸びていたからなのです。

アンケート
? 店に行く手間が省ける
? サイズがわからない
? 自分と服がマッチしていないこともたまにある

アバターとして実現可能なこと
? セットで買う場合に全体的なコーディネーション

が確認できる
? ３６０度回転させて確認できる
? 今まで買ったものと合わせてコーディネーション
が考えられる

弱点
? アバターをより現実のユーザに近づけるか
? サイズの違いを補うにはどうするか
? 服の大きさや長さをより現実に近付けさせること

ができるか

まとめ
? アバターを現実とよりどれだけ近付けるか分析を

細かくやらないといけない
? このICT技術として顧客分析が可能になり、リア
ル店舗での売り上げが上がる可能性はある

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