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(Ict) and tourism

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Jamia Millia Islamia
Jamia Millia Islamia

The document discusses the role of Information Communication Technologies (ICT) in tourism, both currently and historically. It defines ICT and provides examples of technologies used today, such as cell phones, the internet, GPS, and digital media. ICT plays a key role in tourism marketing, operations, and site management. Technologies like geospatial information systems help with tasks like land use planning and monitoring environmental impacts at tourism sites. While ICT is important for tourism businesses, it is best to design systems around business needs rather than letting technology dictate strategy. Rural areas also face challenges in accessing ICT that require innovative solutions.

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Information Communication Technologies (ICT) and Tourism NOW AND THEN © Aditya Ranjan © Aditya Ranjan
Information Communication Technologies ICT - What is it? • A good way to think about ICT is to consider all the uses of digital technology that already exist to help individuals, businesses and organisations use information. • The concepts, methods and applications involved in ICT are constantly evolving on an almost daily basis. • Its difficult to keep up with the changes - they happen so fast ICT covers any product that will store, retrieve, manipulate, transmit or receive information electronically in a digital form. © Aditya Ranjan
Information Communication Technologies • The definition of ICT itself is the set of activities that facilitate by electronic means the processing, transmission and display of information. • With ICT, the company can make the business easier to happen with the client, supplier and the distributor. • ICT provide right and updated information for taking right decisions. • ICT bring digital economy or economy network. It is one of the economic development pillars to gain national competitive advantage. • The ICT has opened the door to access information worldwide for the tourists.
ICT Today • Cell phone applications (SMS) • Digital cameras • Internet • Wireless (WiFi andWiMAN) • VOIP • GPS & GIS • Convergence (data, voice, media) • Digital radio • Applications on demand © Aditya Ranjan
ICT and Tourism • e-tourism is the leading B2C application - 40% of all B2C e-commerce • 50% of Indian tourists use Internet to get information on destinations. • "Internet will account for 25% of travel purchases within the next five years." • “…Predicted to be the next revolution in travel technology. … Waiting for the customer to come to you is no longer enough." • Brand: 80 percent of on-line customers prefer buying from companies they already know. © Aditya Ranjan
ICT and Aspects of Tourism I. Selecting & developing tourism site Geospatial Information Technologies II. Marketing Inbound (Market Research) Outbound (advertising, promotions, etc.) III. Customer Relationship Management Home – Destination - Home Turn prospects into customers Book - travel, lodging, tours, more Trip Management: pre, during, post IV. Operations Buying, managing services and supplies Managing value chain V. Managing & monitoring tourism site GIS & GPS © Aditya Ranjan
Tourism Site Selection, Management, Monitoring • Geospatial Information Technologies help delineate: ‾ Boundaries of the proposed tourism attractions ‾ Location of surrounding communities ‾ Who has rights to which pieces of land ‾ Proximity of roads and lodging to proposed sites ‾ Areas in need of protection ‾ Location of utilities – water, power ‾ How land use is changing over time © Aditya Ranjan
Tourism Site Operations & ICT • Critical for good management, survival! • Applications for : ‾ Reservation & guest management ‾ Financial management (e-banking, budget vs. actual) ‾ Sales and catering, cleaning ‾ Property management, maintenance ‾ As the tourism business grows: HR, procurement • PDA’s, cell phones (e.g., for cleaning, maintenance crew management) © Aditya Ranjan
Access to ICT in Rural Areas • First line and back up energy sources ‾ Ways to size, place better • Further: maintenance difficult & rugged conditions • Ways to compensate: ‾ Solar powered rechargers for PDA’s, laptops ‾ Shared access (via wireless) ‾ Off-line/on-line designs ‾ Outsource web, reservations, more ‾ Backups and offline options © Aditya Ranjan
In Summary… • ICT essential to use well throughout your tourism activity – from site selection to construction to marketing to operations to monitoring • Nevertheless, ICT should not be pushing your approach – set your approach – target market, business plan – then design ICT elements • Many ways to do it wrong so make sure to have pros to help at least as advisors • Technology is cheaper yet changing fast: Beware of the e-jungle out there! © Aditya Ranjan
Thank You © Aditya Ranjan

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(Ict) and tourism

  • 1. Information Communication Technologies (ICT) and Tourism NOW AND THEN © Aditya Ranjan © Aditya Ranjan
  • 2. Information Communication Technologies ICT - What is it? • A good way to think about ICT is to consider all the uses of digital technology that already exist to help individuals, businesses and organisations use information. • The concepts, methods and applications involved in ICT are constantly evolving on an almost daily basis. • Its difficult to keep up with the changes - they happen so fast ICT covers any product that will store, retrieve, manipulate, transmit or receive information electronically in a digital form. © Aditya Ranjan
  • 3. Information Communication Technologies • The definition of ICT itself is the set of activities that facilitate by electronic means the processing, transmission and display of information. • With ICT, the company can make the business easier to happen with the client, supplier and the distributor. • ICT provide right and updated information for taking right decisions. • ICT bring digital economy or economy network. It is one of the economic development pillars to gain national competitive advantage. • The ICT has opened the door to access information worldwide for the tourists.
  • 4. ICT Today • Cell phone applications (SMS) • Digital cameras • Internet • Wireless (WiFi andWiMAN) • VOIP • GPS & GIS • Convergence (data, voice, media) • Digital radio • Applications on demand © Aditya Ranjan
  • 5. ICT and Tourism • e-tourism is the leading B2C application - 40% of all B2C e-commerce • 50% of Indian tourists use Internet to get information on destinations. • "Internet will account for 25% of travel purchases within the next five years." • “…Predicted to be the next revolution in travel technology. … Waiting for the customer to come to you is no longer enough." • Brand: 80 percent of on-line customers prefer buying from companies they already know. © Aditya Ranjan
  • 6. ICT and Aspects of Tourism I. Selecting & developing tourism site Geospatial Information Technologies II. Marketing Inbound (Market Research) Outbound (advertising, promotions, etc.) III. Customer Relationship Management Home – Destination - Home Turn prospects into customers Book - travel, lodging, tours, more Trip Management: pre, during, post IV. Operations Buying, managing services and supplies Managing value chain V. Managing & monitoring tourism site GIS & GPS © Aditya Ranjan
  • 7. Tourism Site Selection, Management, Monitoring • Geospatial Information Technologies help delineate: ‾ Boundaries of the proposed tourism attractions ‾ Location of surrounding communities ‾ Who has rights to which pieces of land ‾ Proximity of roads and lodging to proposed sites ‾ Areas in need of protection ‾ Location of utilities – water, power ‾ How land use is changing over time © Aditya Ranjan
  • 8. Tourism Site Operations & ICT • Critical for good management, survival! • Applications for : ‾ Reservation & guest management ‾ Financial management (e-banking, budget vs. actual) ‾ Sales and catering, cleaning ‾ Property management, maintenance ‾ As the tourism business grows: HR, procurement • PDA’s, cell phones (e.g., for cleaning, maintenance crew management) © Aditya Ranjan
  • 9. Access to ICT in Rural Areas • First line and back up energy sources ‾ Ways to size, place better • Further: maintenance difficult & rugged conditions • Ways to compensate: ‾ Solar powered rechargers for PDA’s, laptops ‾ Shared access (via wireless) ‾ Off-line/on-line designs ‾ Outsource web, reservations, more ‾ Backups and offline options © Aditya Ranjan
  • 10. In Summary… • ICT essential to use well throughout your tourism activity – from site selection to construction to marketing to operations to monitoring • Nevertheless, ICT should not be pushing your approach – set your approach – target market, business plan – then design ICT elements • Many ways to do it wrong so make sure to have pros to help at least as advisors • Technology is cheaper yet changing fast: Beware of the e-jungle out there! © Aditya Ranjan
  • 11. Thank You © Aditya Ranjan