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Business Plan


                                           Contact: Mr. Jones, CEO
                                             Mobile: (555) 555-5555
                                    Email: MrJones@gmail.com

                      .




Copyright 息 2010 COMPANY NAME. All rights reserved
ICT - Business Plan Template
Business Name Here

Executive Summary
[Go to Section 5.02 and use our Wicked Start Executive Summary Example for a reference]




Property of [Company Name]                                                                 Page 1 of 15
Business Name Here

Table of Contents




Property of [Company Name]             Page 2 of 15
1 Vision & Mission Statement [1 page]
1.1 Vision Statement [1-2 sentences]
[Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out
our Example section for references.]




1.2 Mission Statement [1-2 paragraphs]
[Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out
our Example section for references.]




1.3 Objectives of Sacred Night [3-4 paragraphs]
[Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out
our Example section for references.]
2 Industry and Company Description [2 pages]
2.1 Industry Analysis
[Go to Section 5.04 and use our Wicked Start Industry Analysis or SWOT Analysis Guideline as a starting
point, or check out our Example section for references.]


.

2.2 Company Description
[Go to Section 5.04 and use our Wicked Start Company Description Guideline as a starting point, or
check out our Example section for references.]




2.3 Product / Service Offering
[Go to Section 5.04 and use our Wicked Start Product/Service Description Guideline as a starting point,
or check out our Example section for references.]
3 Market Analysis & Competitive Advantage [3
     pages]

3.1 The Market Opportunity
[Go to Section 5.05 and use our Wicked Start Market Analysis Guideline as a starting point, or check out
our Example section for references.]




3.2 Target Market / Customer Profile
[Go to Section 5.05 and use our Wicked Start Market Analysis Guideline as a starting point, or check out
our Example section for references.]




3.3 Competition and Positioning
[Go to Section 5.05 and use our Wicked Start Competitive, 2X2 Matrix, SWOT Analysis Guidelines or our
Competitive Matrix Template as a starting point, or check out our Example section for references.]




3.4 Competitive Advantage
[Go to Section 5.05 and use our Wicked Start Competitive, 2X2 Matrix, SWOT Analysis Guidelines or our
Competitive Matrix Template as a starting point, or check out our Example section for references.]
4 Marketing and Sales Plan [4 pages]
4.1 Unique Value Proposition
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]




4.2 Pricing Strategy
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]




4.3 Sales / Distribution Strategy
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]




4.4 Advertising and Promotional Plan
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]




4.5 Budget
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]
5 Operating Plan [3 pages]
5.1 Product Design and Development
[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out
our Example section for references.]


5.1.1 Facilities, Equipment, and Labor Requirements


5.1.2 Labor Requirements / Organization Chart


5.1.3 Production Process


5.1.4 Suppliers


5.2 Start-Up Schedule
[Go to Section 5.07 and use our Wicked Start Milestone and Timeline Guideline as a starting point, or
check out our Example section for references.]




5.3 Regulatory and Legal Requirements
[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out
our Example section for references.]




5.4 Capital Equipment and Budget
[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out
our Example section for references.]
6 Management Team [2 pages]
6.1 Key Executive Team
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]




6.2 Board of Directors
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]




6.3 Board of Advisors
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]




6.4 Consultants / Professional Services
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]




6.5 Legal Structure, Executive Compensation and ownership
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]
7 Risk and Contingency Plan [1 page]
7.1 Risk and Contingencies
[Go to Section 5.09 and use our Wicked Start Risk and Contingency Plan or SWOT Analysis Guidelines
as a starting point, or check out our Example section for references.]
8 Financial Plan [4 pages]
8.1 Business Model
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]




8.2 Desired Financing
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]




8.3 Statement of Assumptions
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]


8.3.1 Revenue Assumptions

8.3.2 COGS Assumptions

8.3.3 Operating Cost Assumptions



8.4 Key Financial Data
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]


8.4.1 Income Statement  5-Year Projections


8.4.2 Balance Sheet  5-Year Projections


8.4.3 Cash Flow Statements  5-Year Projections
8.5 Break-Even Analysis
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]




8.6 Valuation and Investor Return
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]




8.7 Exit Strategy
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
9 Summary & Conclusion [1 page]
[Go to Section 5.11 and check out our Example section for references.]
Appendix [15 pages maximum]
[Go to Section 5.12 and check out our Example section for references.]

More Related Content

ICT - Business Plan Template

  • 1. Business Plan Contact: Mr. Jones, CEO Mobile: (555) 555-5555 Email: MrJones@gmail.com . Copyright 息 2010 COMPANY NAME. All rights reserved
  • 3. Business Name Here Executive Summary [Go to Section 5.02 and use our Wicked Start Executive Summary Example for a reference] Property of [Company Name] Page 1 of 15
  • 4. Business Name Here Table of Contents Property of [Company Name] Page 2 of 15
  • 5. 1 Vision & Mission Statement [1 page] 1.1 Vision Statement [1-2 sentences] [Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out our Example section for references.] 1.2 Mission Statement [1-2 paragraphs] [Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out our Example section for references.] 1.3 Objectives of Sacred Night [3-4 paragraphs] [Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out our Example section for references.]
  • 6. 2 Industry and Company Description [2 pages] 2.1 Industry Analysis [Go to Section 5.04 and use our Wicked Start Industry Analysis or SWOT Analysis Guideline as a starting point, or check out our Example section for references.] . 2.2 Company Description [Go to Section 5.04 and use our Wicked Start Company Description Guideline as a starting point, or check out our Example section for references.] 2.3 Product / Service Offering [Go to Section 5.04 and use our Wicked Start Product/Service Description Guideline as a starting point, or check out our Example section for references.]
  • 7. 3 Market Analysis & Competitive Advantage [3 pages] 3.1 The Market Opportunity [Go to Section 5.05 and use our Wicked Start Market Analysis Guideline as a starting point, or check out our Example section for references.] 3.2 Target Market / Customer Profile [Go to Section 5.05 and use our Wicked Start Market Analysis Guideline as a starting point, or check out our Example section for references.] 3.3 Competition and Positioning [Go to Section 5.05 and use our Wicked Start Competitive, 2X2 Matrix, SWOT Analysis Guidelines or our Competitive Matrix Template as a starting point, or check out our Example section for references.] 3.4 Competitive Advantage [Go to Section 5.05 and use our Wicked Start Competitive, 2X2 Matrix, SWOT Analysis Guidelines or our Competitive Matrix Template as a starting point, or check out our Example section for references.]
  • 8. 4 Marketing and Sales Plan [4 pages] 4.1 Unique Value Proposition [Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or check out our Example section for references.] 4.2 Pricing Strategy [Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or check out our Example section for references.] 4.3 Sales / Distribution Strategy [Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or check out our Example section for references.] 4.4 Advertising and Promotional Plan [Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or check out our Example section for references.] 4.5 Budget [Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or check out our Example section for references.]
  • 9. 5 Operating Plan [3 pages] 5.1 Product Design and Development [Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out our Example section for references.] 5.1.1 Facilities, Equipment, and Labor Requirements 5.1.2 Labor Requirements / Organization Chart 5.1.3 Production Process 5.1.4 Suppliers 5.2 Start-Up Schedule [Go to Section 5.07 and use our Wicked Start Milestone and Timeline Guideline as a starting point, or check out our Example section for references.] 5.3 Regulatory and Legal Requirements [Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out our Example section for references.] 5.4 Capital Equipment and Budget [Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out our Example section for references.]
  • 10. 6 Management Team [2 pages] 6.1 Key Executive Team [Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check out our Example section for references.] 6.2 Board of Directors [Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check out our Example section for references.] 6.3 Board of Advisors [Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check out our Example section for references.] 6.4 Consultants / Professional Services [Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check out our Example section for references.] 6.5 Legal Structure, Executive Compensation and ownership [Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check out our Example section for references.]
  • 11. 7 Risk and Contingency Plan [1 page] 7.1 Risk and Contingencies [Go to Section 5.09 and use our Wicked Start Risk and Contingency Plan or SWOT Analysis Guidelines as a starting point, or check out our Example section for references.]
  • 12. 8 Financial Plan [4 pages] 8.1 Business Model [Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a starting point, or check out our Example section for references.] 8.2 Desired Financing [Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a starting point, or check out our Example section for references.] 8.3 Statement of Assumptions [Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a starting point, or check out our Example section for references.] 8.3.1 Revenue Assumptions 8.3.2 COGS Assumptions 8.3.3 Operating Cost Assumptions 8.4 Key Financial Data [Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a starting point, or check out our Example section for references.] 8.4.1 Income Statement 5-Year Projections 8.4.2 Balance Sheet 5-Year Projections 8.4.3 Cash Flow Statements 5-Year Projections
  • 13. 8.5 Break-Even Analysis [Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a starting point, or check out our Example section for references.] 8.6 Valuation and Investor Return [Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a starting point, or check out our Example section for references.] 8.7 Exit Strategy [Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a starting point, or check out our Example section for references.]
  • 14. 9 Summary & Conclusion [1 page] [Go to Section 5.11 and check out our Example section for references.]
  • 15. Appendix [15 pages maximum] [Go to Section 5.12 and check out our Example section for references.]