This document is a business plan template that provides guidance and examples for different sections to include in a business plan, such as the executive summary, company description, market analysis, marketing plan, operating plan, management team, and financial plan. It outlines the key information and considerations to address in each section and directs the user to additional resources for examples and guidelines. The overall goal is to create a comprehensive business plan that analyzes all aspects of the business concept and strategy.
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ICT - Business Plan Template
1. Business Plan
Contact: Mr. Jones, CEO
Mobile: (555) 555-5555
Email: MrJones@gmail.com
.
Copyright 息 2010 COMPANY NAME. All rights reserved
3. Business Name Here
Executive Summary
[Go to Section 5.02 and use our Wicked Start Executive Summary Example for a reference]
Property of [Company Name] Page 1 of 15
5. 1 Vision & Mission Statement [1 page]
1.1 Vision Statement [1-2 sentences]
[Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out
our Example section for references.]
1.2 Mission Statement [1-2 paragraphs]
[Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out
our Example section for references.]
1.3 Objectives of Sacred Night [3-4 paragraphs]
[Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check out
our Example section for references.]
6. 2 Industry and Company Description [2 pages]
2.1 Industry Analysis
[Go to Section 5.04 and use our Wicked Start Industry Analysis or SWOT Analysis Guideline as a starting
point, or check out our Example section for references.]
.
2.2 Company Description
[Go to Section 5.04 and use our Wicked Start Company Description Guideline as a starting point, or
check out our Example section for references.]
2.3 Product / Service Offering
[Go to Section 5.04 and use our Wicked Start Product/Service Description Guideline as a starting point,
or check out our Example section for references.]
7. 3 Market Analysis & Competitive Advantage [3
pages]
3.1 The Market Opportunity
[Go to Section 5.05 and use our Wicked Start Market Analysis Guideline as a starting point, or check out
our Example section for references.]
3.2 Target Market / Customer Profile
[Go to Section 5.05 and use our Wicked Start Market Analysis Guideline as a starting point, or check out
our Example section for references.]
3.3 Competition and Positioning
[Go to Section 5.05 and use our Wicked Start Competitive, 2X2 Matrix, SWOT Analysis Guidelines or our
Competitive Matrix Template as a starting point, or check out our Example section for references.]
3.4 Competitive Advantage
[Go to Section 5.05 and use our Wicked Start Competitive, 2X2 Matrix, SWOT Analysis Guidelines or our
Competitive Matrix Template as a starting point, or check out our Example section for references.]
8. 4 Marketing and Sales Plan [4 pages]
4.1 Unique Value Proposition
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]
4.2 Pricing Strategy
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]
4.3 Sales / Distribution Strategy
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]
4.4 Advertising and Promotional Plan
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]
4.5 Budget
[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, or
check out our Example section for references.]
9. 5 Operating Plan [3 pages]
5.1 Product Design and Development
[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out
our Example section for references.]
5.1.1 Facilities, Equipment, and Labor Requirements
5.1.2 Labor Requirements / Organization Chart
5.1.3 Production Process
5.1.4 Suppliers
5.2 Start-Up Schedule
[Go to Section 5.07 and use our Wicked Start Milestone and Timeline Guideline as a starting point, or
check out our Example section for references.]
5.3 Regulatory and Legal Requirements
[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out
our Example section for references.]
5.4 Capital Equipment and Budget
[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check out
our Example section for references.]
10. 6 Management Team [2 pages]
6.1 Key Executive Team
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]
6.2 Board of Directors
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]
6.3 Board of Advisors
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]
6.4 Consultants / Professional Services
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]
6.5 Legal Structure, Executive Compensation and ownership
[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or check
out our Example section for references.]
11. 7 Risk and Contingency Plan [1 page]
7.1 Risk and Contingencies
[Go to Section 5.09 and use our Wicked Start Risk and Contingency Plan or SWOT Analysis Guidelines
as a starting point, or check out our Example section for references.]
12. 8 Financial Plan [4 pages]
8.1 Business Model
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.2 Desired Financing
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.3 Statement of Assumptions
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.3.1 Revenue Assumptions
8.3.2 COGS Assumptions
8.3.3 Operating Cost Assumptions
8.4 Key Financial Data
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.4.1 Income Statement 5-Year Projections
8.4.2 Balance Sheet 5-Year Projections
8.4.3 Cash Flow Statements 5-Year Projections
13. 8.5 Break-Even Analysis
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.6 Valuation and Investor Return
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
8.7 Exit Strategy
[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as a
starting point, or check out our Example section for references.]
14. 9 Summary & Conclusion [1 page]
[Go to Section 5.11 and check out our Example section for references.]
15. Appendix [15 pages maximum]
[Go to Section 5.12 and check out our Example section for references.]