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Ict executive summary template

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Ivy Capital Technologies
Ivy Capital Technologies

This executive summary outlines a company's vision, products/services, customers, competitors, marketing strategy, operating model, financial projections, management team, and capital requirements. The company overview establishes what the business will do by describing its product/service and market. The industry overview analyzes competitors and market reactions. The marketing and sales strategy explains how the company will generate revenue, attract customers, and retain loyalty. The operating model maps out operations, expenditures, and product details. Financial projections include reasonable sales forecasts and cost estimates. The management team is described as motivated and experienced. Capital requirements specify the investment needed and market valuation.

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Executive Summary Month Day, Year John Doe, CEO jdoe@email.com (555) 555-555
Executive Summary Executive Summary COMPANY VISION Company Overview: (1-2 paragraphs, single spaced) [Your company overview is your opening statement. Establish what your business will do as clearly as possible. You should describe your product/service, identify your customer, explain the market you intend to serve, and include your vision statement. You may choose to write the company overview as a spearhead, but it also makes sense to use it to sum up the entire executive summary once youve established the other components. Each segment is important, and each can either hurt or help you when it comes to making an impression on an investor.] Industry Overview: (2 paragraphs, single spaced) [If youre looking to catch fish, you need to first see what the waters look like. Explain in detail what your market is, and include these key elements: You need to show that youre knowledgeable about your industry and that you understand who your competitors are, so describe them. How are they different from or similar to your company? How do you foresee them reacting to your entry? How will you respond to them? Are there any competitors that you might even consider partnering with?] Marketing & Sales Strategy: (2-3 paragraphs, single spaced) [How will you generate revenue? How will you attract customers? How do you plan to retain customers so that they become long-time and loyal buyers? This is where youll describe the nuts and bolts of your marketing and sales strategy. Paint a picture of who your customers are, explain their decision-making process and how youll be able to create value for them. Illustrate your unique selling proposition and why your customer will choose your company over your competitor(s).] Operating Model: (2 paragraphs, single spaced) [Your operating model maps out how you plan to operate your business, your expenditures, what needs to be accomplished before your company is up and running, and how you plan to run your business. It may be wise to explain your product/service in detail when describing how you intend to sell that product or service.] Financial Plan: (1 paragraph, singled spaced, including summary profit & loss statement) [Demonstrate with your financial plan that you understand the basics of entrepreneurial finance. Make reasonable sales projections, assess what your bottom-up growth will be, and describe the estimate of your intended costs. Emphasize that you have a sound grasp on the financials and your assumptions.] Management Team: (1-2 paragraphs, single spaced) Copyright 2010, COMPANY NAME. All rights reserved.
Executive Summary [Whos on your team, and what is everyones role? Investors want to see motivated, enthusiastic, and adept individuals running your company. Emphasize that every member of your team embodies the entrepreneurial spirit, and everybody brings something unique to the table. You dont need to write lengthy bios, but you should include your management teams experience, education, and professional achievements/awards/degrees. Additionally, you can describe how long you have known each other and why your team works well together.] Capital Requirement: (1 paragraph, single spaced) [This where youll describe how much investment youll need, and you need to support this with sound reasoning. Answer these questions: How much capital do you need to jump-start and run your venture? What is your potential market value? Describe your capitalization table and any funding that youve already raised. Also, consider the capital structure restrictions you might have. This segment should also include a summary of your long-term funding plan and exit strategy.] Copyright 2010, COMPANY NAME. All rights reserved.

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Ict executive summary template

  • 1. Executive Summary Month Day, Year John Doe, CEO jdoe@email.com (555) 555-555
  • 2. Executive Summary Executive Summary COMPANY VISION Company Overview: (1-2 paragraphs, single spaced) [Your company overview is your opening statement. Establish what your business will do as clearly as possible. You should describe your product/service, identify your customer, explain the market you intend to serve, and include your vision statement. You may choose to write the company overview as a spearhead, but it also makes sense to use it to sum up the entire executive summary once youve established the other components. Each segment is important, and each can either hurt or help you when it comes to making an impression on an investor.] Industry Overview: (2 paragraphs, single spaced) [If youre looking to catch fish, you need to first see what the waters look like. Explain in detail what your market is, and include these key elements: You need to show that youre knowledgeable about your industry and that you understand who your competitors are, so describe them. How are they different from or similar to your company? How do you foresee them reacting to your entry? How will you respond to them? Are there any competitors that you might even consider partnering with?] Marketing & Sales Strategy: (2-3 paragraphs, single spaced) [How will you generate revenue? How will you attract customers? How do you plan to retain customers so that they become long-time and loyal buyers? This is where youll describe the nuts and bolts of your marketing and sales strategy. Paint a picture of who your customers are, explain their decision-making process and how youll be able to create value for them. Illustrate your unique selling proposition and why your customer will choose your company over your competitor(s).] Operating Model: (2 paragraphs, single spaced) [Your operating model maps out how you plan to operate your business, your expenditures, what needs to be accomplished before your company is up and running, and how you plan to run your business. It may be wise to explain your product/service in detail when describing how you intend to sell that product or service.] Financial Plan: (1 paragraph, singled spaced, including summary profit & loss statement) [Demonstrate with your financial plan that you understand the basics of entrepreneurial finance. Make reasonable sales projections, assess what your bottom-up growth will be, and describe the estimate of your intended costs. Emphasize that you have a sound grasp on the financials and your assumptions.] Management Team: (1-2 paragraphs, single spaced) Copyright 2010, COMPANY NAME. All rights reserved.
  • 3. Executive Summary [Whos on your team, and what is everyones role? Investors want to see motivated, enthusiastic, and adept individuals running your company. Emphasize that every member of your team embodies the entrepreneurial spirit, and everybody brings something unique to the table. You dont need to write lengthy bios, but you should include your management teams experience, education, and professional achievements/awards/degrees. Additionally, you can describe how long you have known each other and why your team works well together.] Capital Requirement: (1 paragraph, single spaced) [This where youll describe how much investment youll need, and you need to support this with sound reasoning. Answer these questions: How much capital do you need to jump-start and run your venture? What is your potential market value? Describe your capitalization table and any funding that youve already raised. Also, consider the capital structure restrictions you might have. This segment should also include a summary of your long-term funding plan and exit strategy.] Copyright 2010, COMPANY NAME. All rights reserved.