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ID Media

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Siddharth Moturi

This document discusses how ID Partnership generates revenue through their partnership program where advertisers pay extra for services from companies committed to positive social impact. It also outlines a three phase process of observations, interviews, and persona development for user experience. Examples given are attempts to observe Indian culture diversity and engage audiences on social issues through short videos, light interactions, and content respecting different platforms.

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We @ ID
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HOW DO WE MAKE MONEY? ID Partnership ProgramAdvertisers 55%will pay extra for services & products from companies committed to positive social impact.
ID Media
ID Media
ID Media
Source: comScore Media Matrix
ID Media
PHASE 1: Observations PHASE 2: Interviews PHASE 3: Persona - UX
Short-form videos Light weight interactions Content that respects platforms Product design Shareability The Restaurant Vs. Food Truck Producer’s Voice Vs. Consumer Identity
ID Media
ID Media
Examples: An attempt to observe and record the diversity of Indian culture in different parts of India • India is the 2nd Largest number of Facebook users • 500 years worth of YouTube videos are watched daily on Facebook.
Examples: An attempt to enlighten and engage audience on various social issues.
ID Media
ID Media

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ID Media

Editor's Notes

  • #3: We explore stories within our own country— stories that the general masses never heard of before. We find people to share their love and anger. We create honest and engaging content that is usually ignored by traditional media outlets for a plethora of reasons.
  • #7: It is not just their outdated programming methods they need to be worried about…