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Idea09
- 1. 油
- 2. if you build it (using social media) they will come. mari Luangrath, foiled cupcakes @foiledcupcakes [email_address]
- 3. www (dot) foiledcupcakes (dot) com
- 4. the team knowing your opponents spring training game time runs hits errors post-game how its built 2009 tony kinkela
- 5. the team
- 7. spring training 2009 tony kinkela
- 8. our values being REAL, personable, approachable a memorable experience via customer service & interaction
- 10. the game runs tangible results of SM usage hits attempts at customer connection errors big fat flops
- 11. social media runs 2009 tony kinkela
- 12. free press
- 13. peer to peer buzz
- 14. partnerships
- 15. i love you, glen.
- 16. demographic info
- 17. behavioral info
- 18. needs
- 19. $ ales figures projected: 140 dozen actual: 594 dozen
- 20. social media hits 2009 tony kinkela
- 21. twitter
- 22. 油
- 23. 油
- 24. conversations our goal: engage with our customers. result: voluntary & organic buzz
- 25. conversations about 90210 our goal: to connect with our customer. result: 90210 cupcake party.
- 26. 2009 FOX Broadcasting Company
- 27. admin day 4/22 our goal: to see if we had the right target market. the result: we found some new ones.
- 28. out of town fan - FB our goal: to plant the idea of gift giving with our out-of-town fans. result: 45 interactions & 10 new customers in 24 hours.
- 29. our goal: to find qualified people to work for us. result: potential reach of 30,000. 4 new hires. human resources
- 30. our goal: to find people in our specific target market. the result: invitation to speak at next Admin Prof. mtg. reaching out
- 31. your turn patrick swayze fan club
- 33. #1: no website blah
- 34. #2: push, push, push
- 35. #3: bartering favors OUCH.
- 36. #4: wasting time
- 37. #5: not following through on the connection
- 38. 油
- 39. post-game 2009 tony kinkela
- 40. why (oh why?!) do you love the loveable losers?
- 42. thank you! @foiledcupcakes www.facebook.com/foiledcupcakes [email_address]