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- 1. IdeaGeneration&IntroductiontotheBusinessModel June2017 Connecting people and ideas in Mauritius Workbook
- 2. Problem CustomerSegments What problem experienced by your target market are you trying to solve with your business? It can be more than one problem. For example, a coworking space is solving the problems of: Social isolation Professional isolation/stagnation High cost of renting an office alone or with a small team. Who is experiencing those problems? What are their key characteristics? Think about their age, profession, sector, gender, family situation, income range, geographic location, lifestyle, tastes, hobbies etc. For example, a coworking space is targeting: Professions: freelancers, entrepreneurs and teams Sectors: usually in service or tech industries (sectors which typically allow people to work from home) Age: typically millennials (20s to 40s) Lifestyle: people who enjoy freedom of working from home and following the hours that best suit them. Complete for your own business or idea
- 3. Solution UniqueValueProposition What are you concretely offering to address the problem(s) identified? In our example, this includes: A physical coworking space A programme of community animation Professional events and workshops. What unique value are you offering to this segment which they will be ready to pay for? How do you package the solution so that it appeals to your target market? For example, a coworking space might offer: Productivity, exchange and inspiration A vibrant community of like-minded people Access to thought-leaders.
- 4. Channels KeyMetrics Through which mediums are you going to make your product known to your target segments? For our coworking example: A company website Coworking curation websites Facebook/Google ad campaigns Social media pages Physical print ads or billboards. Which metrics will you use to measure your progress/success? For coworking, these could be: Passes/memberships sold per month, and how frequently users come back Number of attendees per events, and how many come on a regular basis Proportion of inquiries turned into memberships. UnfairAdvantage What advantage do you as a company (or individuals) have over potential competitors? What gives you an edge? For example, you might have: Strong connections with the local coworking scene A recognised brand or well-visited website Language skills or related work experience.
- 5. CostStructure RevenueStreams What are the key costs which your revenue streams must cover? Think about operational daily costs, rather than occasional capital expenditure. In the case of our coworking space, the key costs could be: Rent or mortgage Internet Community manager salary Space maintenance and cleaning Utilities Coffee/tea/water etc. How will your business generate revenue? Through what processes/mechanics? Often if youre asked about your business model, this is the key information that the person is looking for. In the case of our coworking space, revenue might be generated through: Monthly full-time and part-time coworking memberships Daily passes for coworking Additional services: schemes such as fixed desk premium Events and workshops fees for non-members Commission on professional services.
- 6. Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Channels Key Metrics Cost Structure Revenue Streams LeanCanvasfor _____________ Designed by AshMaurya
- 7. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments Channels Key Resources Cost Structure Revenue Streams BusinessModelCanvas The Business Model Canvas was designed by Alexander Osterwalder, to help entrepreneurs and business owners communicate their business models to third- parties, as an alternative to presenting their Business Plan, a much more comprehensive document including financial forecasts. The Business Model Canvas was adapted into the Lean Canvas by Ash Maurya, and is addressed to start-uppers. It focuses on the problem entrepreneurs are trying to solve and for which theyre in the process of devising solutions and identifying/refining their target market. We recommend to use the Business Model Canvas if youre in a field where key partners are particularly relevant for you and/or if youre business is already operating.
- 8. Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Channels Key Metrics Cost Structure Revenue Streams LeanCanvas Designed by AshMaurya
- 9. Key Resources Key Activities Type of Intervention Segments Value Proposition Customer Partners & Key Stakeholders Cost Structure Revenue Streams Channels Beneficiary Surplus Beneficiary ValueProposition Impact Measures Customer Value Proposition Source: http://www.socialbusinessmodelcanvas.com SocialLeanCanvas