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Idea Generation
DT Action Lab
? This submission was prepared for the Design
Thinking Action Lab, a MOOC, in August 2013
? The purpose is to gain experience of the Design
Thinking process
? This is the Ideation (idea generation) phase
? This submission is incomplete
Problem Statement
? Challenge: to redesign the school-to-work
transition
? Point of view: career advisor in a third-level
business college
? Problem statement: “Career advisors need a way
to address 21st Century career realities, because
the traditional approach no longer meets the
needs of the majority of students”
Obvious solutions
Modified solutions
Modified solutions
Unlimited budget
5 yr old
Control over Nature
Most Practical Idea
? “Extend the brief of state employment
agencies into colleges”.
– This would expose students to “real life” earlier
– It would also add to their knowledge of non-
traditional careers, especially startups
Most Disruptive Idea
? Remove career advice from the
responsibilities of college staff
– this would make some college staff redundant
– it would reduce the relevance of the “% of
graduates hired” comparison between colleges
? BUT
– it would remove the “funnelling” influence of
college career advice on students, and force them
to take more interest in their own careers
My Favourite Idea
? Employers to sponsor training for career
advisors
– Done properly, this would expose advisors to the
latest trends in HR practice on a continuous basis
– It would need to be clearly identified by the firms
as a component of Corporate Social Responsibility
– It would be best implemented if groups of
employers sponsored groups of colleges
– This is not a totally new idea, things like this have
been done
Ad

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Ideation 130812

  • 2. DT Action Lab ? This submission was prepared for the Design Thinking Action Lab, a MOOC, in August 2013 ? The purpose is to gain experience of the Design Thinking process ? This is the Ideation (idea generation) phase ? This submission is incomplete
  • 3. Problem Statement ? Challenge: to redesign the school-to-work transition ? Point of view: career advisor in a third-level business college ? Problem statement: “Career advisors need a way to address 21st Century career realities, because the traditional approach no longer meets the needs of the majority of students”
  • 10. Most Practical Idea ? “Extend the brief of state employment agencies into colleges”. – This would expose students to “real life” earlier – It would also add to their knowledge of non- traditional careers, especially startups
  • 11. Most Disruptive Idea ? Remove career advice from the responsibilities of college staff – this would make some college staff redundant – it would reduce the relevance of the “% of graduates hired” comparison between colleges ? BUT – it would remove the “funnelling” influence of college career advice on students, and force them to take more interest in their own careers
  • 12. My Favourite Idea ? Employers to sponsor training for career advisors – Done properly, this would expose advisors to the latest trends in HR practice on a continuous basis – It would need to be clearly identified by the firms as a component of Corporate Social Responsibility – It would be best implemented if groups of employers sponsored groups of colleges – This is not a totally new idea, things like this have been done