The document discusses different types of audiences that can be targeted for a music magazine. Socially grouped audiences are defined by attributes like age, gender, or class, while media grouped audiences are defined by their relationship to specific media like computer games or films. The target audience for the magazine will be both socially and media grouped audiences. Other theorists have expanded on this by noting audiences can also be grouped by their aspirations, and targeting people with certain motives or aspirations allows offering content related to enhancing those motives.