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Identity and consumerism 

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This document summarizes a student's project examining consumer ethics and the reasons people buy products. It discusses several products the student owns, including a hair straightener, Converse shoes, a Nintendo DS, sunscreen, and a Macbook laptop. For each product, it identifies the values associated with the product and how the student was influenced to purchase it, such as a sale, popularity among friends, or a desire to avoid sunburn. The student reflects that purchases don't necessarily reflect their personality but advertisers can still influence consumers, especially teenagers, through magazines and perceptions of fashion.

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 Identity and Consumerism  BY Shannon King
Introduction • Basically in this project we were looking at consumer ethics, how and WHY we buy things, and more. This project was about the reasons we buy and use products and its affect on the environment and on us as a community.
Products Picture Product Brand Hair Straighter N/A Converse Shoes Converse DS Nintendo
Products Picture Product Brand Sunscreen Soltan Macbook Pro (Laptop) Apple
Values Sunscreen: It has values of health and it’s image is that it is cheap, protects and it has a bright yellow color like the sun. Hair Straightener: It has values of beauty and acceptance. It doesn’t have a clear image. Shoe: It has values of athleticism and competition. It has an image of youth and that it is comfortable. DS: It has values of spontaneity and joy. It’s image is that it is fun and rewarding. Macbook Pro (laptop): It has values of learning, wisdom, acceptance, and friendship.
Influences Hair Straightener: It was being sold at a sale price. And I thought this product could enhance me. Shoe: I knew lots of people who had shoes like this (I non-conformed by getting a different color). DS: Lots of people I knew had it and said it was very fun and good to play with friends. Sunscreen: I was scared to get burned and get freckles. Macbook Pro (laptop): Its fun to use and I thought it would help me with homework.
Reflection I think that the items I purchase have nothing to do with my image or the way I act. If people choose to perceive things about my personality based on what I own, I think they are mislead. While buying products I do not usually think ahead to what I am looking to buy (Unless it is something very expensive like a laptop), while I am in a mall or market if I see something buy looks useful (pencils, stationary, etc), or cool (such as clothes) I will buy it straight away.
Reflection Continued But as a teenage girl I am sometimes influenced by magazines, for example once I didn’t buy a type of shirt because I remembered reading that type was out of fashion. This shows that the stereotype that teenagers are manipulated easily and change opinions all the time CAN be correct.
The End Its always important to reflect on our buying habits, and to keep in mind that you are capable of being manipulated by your perceptions which may be influenced by others.

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Identity and consumerism 

  • 1.  Identity and Consumerism  BY Shannon King
  • 2. Introduction • Basically in this project we were looking at consumer ethics, how and WHY we buy things, and more. This project was about the reasons we buy and use products and its affect on the environment and on us as a community.
  • 3. Products Picture Product Brand Hair Straighter N/A Converse Shoes Converse DS Nintendo
  • 4. Products Picture Product Brand Sunscreen Soltan Macbook Pro (Laptop) Apple
  • 5. Values Sunscreen: It has values of health and it’s image is that it is cheap, protects and it has a bright yellow color like the sun. Hair Straightener: It has values of beauty and acceptance. It doesn’t have a clear image. Shoe: It has values of athleticism and competition. It has an image of youth and that it is comfortable. DS: It has values of spontaneity and joy. It’s image is that it is fun and rewarding. Macbook Pro (laptop): It has values of learning, wisdom, acceptance, and friendship.
  • 6. Influences Hair Straightener: It was being sold at a sale price. And I thought this product could enhance me. Shoe: I knew lots of people who had shoes like this (I non-conformed by getting a different color). DS: Lots of people I knew had it and said it was very fun and good to play with friends. Sunscreen: I was scared to get burned and get freckles. Macbook Pro (laptop): Its fun to use and I thought it would help me with homework.
  • 7. Reflection I think that the items I purchase have nothing to do with my image or the way I act. If people choose to perceive things about my personality based on what I own, I think they are mislead. While buying products I do not usually think ahead to what I am looking to buy (Unless it is something very expensive like a laptop), while I am in a mall or market if I see something buy looks useful (pencils, stationary, etc), or cool (such as clothes) I will buy it straight away.
  • 8. Reflection Continued But as a teenage girl I am sometimes influenced by magazines, for example once I didn’t buy a type of shirt because I remembered reading that type was out of fashion. This shows that the stereotype that teenagers are manipulated easily and change opinions all the time CAN be correct.
  • 9. The End Its always important to reflect on our buying habits, and to keep in mind that you are capable of being manipulated by your perceptions which may be influenced by others.