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TEAM #3:

THE ELEVATOR
PITCHERS
CONNECTING HDB RESIDENTS THROUGH
COMMON AREAS
CHALLENGE
THERE IS A PERCEPTION OF THE
SINGAPOREAN MENTALITY - THAT WE
ARE TOO BUSY, NARROW-MINDED AND
UNFRIENDLY.
INSIGHT
BUT, ALL PEOPLE HAVE A DESIRE TO
COMMUNICATE. WE LOVE TO MEET, TALK,
LISTEN TO, AND EXCHANGE STORIES. IT
IS IN HUMAN NATURE.
INSIGHT
HOWEVER, WE DONT KNOW HOW TO
TALK TO STRANGERS. WE DONT KNOW
HOW TO MAKE THE FIRST MOVE.
WE ARE AFRAID.
INSIGHT
THERE IS A LATENT NEED AMONGST
RESIDENTS TO CONNECT WITH ONE
ANOTHER.
INSIGHT
RESIDENTS NEED TO BE PROMPTED ON
HOW TO COMMUNICATE AND START THE
CONVERSATION WITH EACH OTHER.
WE NEED A CATALYST.
OBJECTIVE
FIND WAYS TO CONNECT HDB RESIDENTS
THROUGH COMMON AREAS.
PROVIDE THE CATALYST.
OPPORTUNITIES
EXPLORE COMMON AREAS:
LETTERBOXES, ELEVATORS, RESIDENT
CORNERS
IDEA USING BOOKS
#1
SHARING STORIES
KEY INSIGHT
PEOPLE LIKE TO SHARE STORIES
THE CLOSEST DISTANCE BETWEEN
TWO PEOPLE IS A STORY
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
AWESOME
PEOPLE LOVE SHARING STORIES.
PEOPLE WERE HAPPY TO SHARE
THEIR STORIES. PEOPLE LOVE TO
READ OTHERS STORIES
KNOWING MORE ABOUT THE
LITTLE-KNOWN FACTS ABOUT THE
AREA

CRAP
NEED PEOPLE TO KEEP THIS
GOING - PROVIDE GUIDANCE AND
HAND-HOLDING
NEED TO SHARE THE STORIES
COLLECTED WITH RESIDENTS
IMPROVEMENTS
KEY POINTS
WILL THE COMMUNITY CENTER LEAD?
HOW DO WE CIRCULATE STORIES?
RELOOK PROJECT ON ANNUAL BASIS
IDEA #2
SHARING THROUGH LETTERBOXES
KEY INSIGHT
PEOPLE SHARE THEIR IDENTITY
THROUGH SPACES, I.E. DECORATING
DESKS, LOCKERS
KEY INSIGHT
RESIDENTS CAN KNOW MORE ABOUT
NEIGHBOURS THOUGH
THEYVE NEVER MET
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
AWESOME

CRAP

EASY TO HELP PEOPLE FIND OUT
MORE ABOUT THOSE WHO LIVE
AROUND THEM

PEOPLE NEED TIME TO GET USED
TO THE NEW CONCEPT - LEARNING
BY EXAMPLE

USES A PRE-EXISTING HDB SPACE:
MINOR TWEAKS REQUIRED ACRYLIC COVER AND HAVING
STANDARD ISSUED NOTES

PEOPLE DONT LIKE FOREIGN
OBJECTS DISPLAYED ON THEIR
LETTERBOXES

REMOVE THE TOUCH-AND-GO
ELEMENT

SAFETY/PRIVACY IS AN ISSUE
IDEA #3
COLLABORATIVE DRAWINGS
KEY INSIGHT
PEOPLE BOND OVER GAMES;
EVERYONE CAN BE PART OF A LARGER
MOVEMENT
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
AWESOME
PEOPLE WERE INTRIGUED AND
CURIOUS
FUN WAY OF INTERACTION EVENTHOUGH IT MAY BE FACELESS

CRAP
BARRIER TO CONTRIBUTE SEEMS
TO BE A BIT HIGHER - JUST NOT IN
SINGAPOREANS MENTALITY
NO TIME TO DRAW IN THE LIFTS DISRUPTIVE
WRITING AND DRAWING
PRESENTS A HIGHER BARRIER TO
ACTION
IDEA #4
ATTENTION-GRABBING POSTERS
ON HDB LIFT DOORS
KEY INSIGHT
WE NEED TO GIVE PEOPLE A VALID
REASON TO CONVERSE. WE NEED TO
GUIDE THE CONVERSATION. WE NEED TO
BE INSTRUCTIVE.
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
AWESOME
VERY SINGAPOREAN LAH SPEAKING LIKE THE MAN ON THE
STREET
GUIDED CONVERSATION AND
WHAT TO ASK - GOT
INSTRUCTIONS SO EASY TO
FOLLOW
BOTTOM-UP, NOT TOP-DOWN
APPROACH

CRAP
THERE WILL STILL BE PEOPLE
WHO WILL BE UNRECEPTIVE TO
THE IDEA OF CONVERSING
IDEAFACES ON BODIES
#5
SUPERIMPOSING
KEY INSIGHT
WE NEED TO GIVE PEOPLE A VALID
REASON TO CONVERSE; INJECT A MORE
FUN ELEMENT TO INTERACTION
IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces
AWESOME
SOMETHING DIFFERENT AND FUN
ON THE LIFTS; DEFINITELY
ATTENTION-GRABBING
COERCE THEM INTO TALKING TO
EACH OTHER BECAUSE IT IS
STRANGE

CRAP
STARTED A CONVERSATION, BUT
THERE WAS NOTHING FURTHER NOT SUSTAINABLE AS NO LONGER
A NOVELTY
CHINESE ARE SUPERSTITIOUS
ABOUT HAVING MIRRORS IN LIFTS
- ILL-PLACED
LETS RECAP
KEY LEARNING
PROVIDING THE CATALYST HELPED TO
GENERATE CONVERSATION AND
CONNECTIONS
KEY LEARNING
THE RESIDENTS FELT INDEED THAT THEY
WANTED TO CONNECT
CONCERNS
IMPLEMENTATION MIGHT BE AN ISSUE WHO OWNS IT?
CONCERNS
WILL THERE BE A BACKLASH FROM
PEOPLE WHO ARE NOT RECEPTIVE?
RECAP
THANKS!
TEAM #3:
THE ELEVATOR PITCHERS

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IDEO Make-A-Thon 2013: Improving HDB Residents' Lives through Public Spaces