Ideology e sentence starters group 1 & 2
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The document provides instructions for analyzing a perfume advertisement to identify how dominant ideology is presented. It outlines key elements to examine, including the genre, target audience, iconography, and how these relate to societal expectations. Students are asked to analyze imagery of a woman in a red gown promoting a perfume's message that attractiveness, smelling good, and confidence can make one appealing to others.
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Mediamagazin hw 1helenaa96
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This magazine summary focuses on culture and popular culture influenced by media. It discusses how people consume material goods and how popular culture is mostly shaped by the masses, not niche audiences. It also talks about a BBC drama called "Worried About the Boys" and how it could appeal to both female and male audiences by addressing important topics and featuring suitable scenes for exam revision on gender and sexuality.Hunger games clip2
Hunger games clip2helenaa96
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This document analyzes the sounds used in a clip from The Hunger Games. It discusses the use of sound perspective to identify character locations, synchronous sound to hear the laughing audience along with the images, and diegetic sound that the characters can hear like the audience laughter. It also analyzes the dialogue, tones of voice, ambient sounds, music, and volume control used to set mood and emphasize certain parts of the interview between the main character and her interviewer.Hunger games clip2
Hunger games clip2helenaa96
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This document analyzes the sounds used in a clip from The Hunger Games. It discusses the use of sound perspective to identify character locations, synchronous sound to hear the laughing audience along with the images, and diegetic sound that the characters can hear like the audience laughter. It also analyzes the dialogue, tones of voices, ambient sounds, music, and volume control used to set mood and emphasize certain parts of the interview between the main character and her interviewer.Narrative theorey assigment 8 draft 5
Narrative theorey assigment 8 draft 5helenaa96
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The document discusses various concepts related to narrative structure in films. It begins by defining key concepts like equilibrium, disequilibrium, and resolution. It then provides examples of how these concepts are shown through characters and their relationships changing in the film 27 Dresses. The document also discusses how films can use codes like actions, enigma, symbolic, semantic and cultural to tell stories and activate audiences. It analyzes how Propp's character archetypes like villain, dispatcher and hero are represented in the film Shrek 2. Finally, it briefly touches on concepts like diegesis, narrative range, and modular narratives involving techniques like forking paths.Gothic horror is a type of story that contains elements of goth and horror
Gothic horror is a type of story that contains elements of goth and horrorhelenaa96
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Gothic horror is a sub-genre of horror stories that often contain elements of romance set in a horror setting and were some of the earliest horror movies. Some other sub-genres of horror include nature horror which features nature running amok through mutated beasts or carnivorous insects; psychological horror which relies on characters' fears and instability to build tension; and zombie films which feature reanimated corpses or mindless humans. Slasher films often revolve around a psychopathic killer stalking and killing victims with blades, and body horror derives horror from graphic destruction or mutation of the human body.Assignment 6 draft 4
Assignment 6 draft 4helenaa96
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The document summarizes the narrative structure of the film "Snow White and the Huntsman". It follows a typical three-act structure: In Act 1, Snow White is introduced as princess whose stepmother Ravenna wants her killed. In Act 2, Ravenna's huntsman Eric is tasked with finding Snow White but ends up helping her instead. In Act 3, Snow White leads a rebellion against Ravenna and ultimately defeats her, restoring peace to the kingdom. The use of this familiar narrative structure meets audience expectations and makes the story easily understandable.Narrative theorey4
Narrative theorey4helenaa96
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The document discusses Todorov's narrative theory of narrative structure, which includes five elements - equilibrium, disequilibrium, recognition, reparation, and new equilibrium. It provides examples of each element from the movie "27 Dresses" - equilibrium is when everything is going smoothly, disequilibrium is when problems arise between the characters, recognition is when the relationships start improving, reparation is when the characters resolve their problems, and new equilibrium is the happy ending where all problems are restored. It also briefly discusses Levi-Strauss's approach to analyzing films by comparing differences between characters.Kiddulthood
Kiddulthoodhelenaa96
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The film Kidulthood follows a conventional narrative structure with a beginning, middle, and end. In the beginning, we are introduced to the characters including Sam, who is established as the villain. The middle of the film shows increasing violence and conflict, as well as a teenage girl becoming pregnant. At the end, the pregnant girl's baby's father is killed by Sam in a revenge attack, providing a climax with extreme violence.Ideology e sentence starters group 1 & 2
- 1. IDEOLOGY TASK: GROUP MAGAZINE ANALYSIS GROUP NAMES: Your task will be to analyze a perfume advert with your group. The aim is to identify and explain how the dominant ideology is present in the advert. GENRE (type of text (advert)) 1. The genre of this image is a magazine advertisement which is advertising ……….A perfume for ladies 2. I know this because ……..the text says it’s ‘the first fragrance’ showing it’s a perfume. 3. Furthermore, the purpose of the advertisement is ……. To capture the woman to buy the fragrance. Also men will be attracted to the advertisement and want to buy it for their girl. In addition to make the woman smell good. AUDIENCE (who is it for) 4. The target (main) audience for this advertisement is .......for woman between the ages of 16-40. It’s also for the middle and higher class that can be interested in Beyonceand find her attractive, like perfume. 5. I know this because the evidence to show that this is the target audience is.......because the sexy looking female with her cleavage on show is a worldwide famous artist. This connotes seduction; in addition the bottle is a very elegantly shaped glass bottle. SEMANTICS/ICONOGRAPHY (the familiar and recognizable images/objects/conventions associated with a text) POINT 6. The iconography allows familiarity for an audience in order they recognize certain features and conventions. This is so they understand the purpose and areattractedto the advertisement. EVIDENCE 7. The examples of semantics/ iconography in the advert are firstly, a young curvy woman with long brown hair and visually attractive to men and woman. She has her leg out and cleavage on show, showing that she’s confident with her body while using this perfume. Secondly, the woman is looking straight at you with incisive eyes which draws you in. Thirdly, (optional) ……she is wearing a silky, red, short gown, revealing her legs and cleavage. The colour red symbolises ‘Heat’ which refers to the title of the perfume. ANALYSIS 8. The connotation of the first image is that it suggests she is appealing to the target audience and Beyonce is symbolic of the females whom may be passive. The second image is it showsshe is flirty,promiscuous and confident with her sexuality. (Optional) Additionally, third thing is it suggests the colour theme is very heated and fiery. Furthermore ‘catch the fever’ is the metaphor that means it’s like a cold and how you will be hot and want to take your clothes off which explains as to how she is dressed. DOMINANT IDEOLOGY (the cultural expectation that is accepted/understood by majority of people in society) POINT 9. The advertisement is not really just selling a bottle of perfume; it connects the product to the ideology by using familiar codes and conventions. The dominant ideology that the advert is.......that the attractiveness clean and smelling good, and make you more attractive to the opposite sex. Your partner will want to be around you more. She is stereotyped as the average young woman, with her behaviour and minimal clothing. Thirdly, the way she is positioned.
- 2. EVIDENCE 10. The evidence in the advert to relate it to the dominant ideology is...... Firstly, ….. Secondly, Thirdly, (optional)……. ANALYSIS 11. The dominant ideology can be seen in the following aspects………. Firstly, the dominate ideology is shown in the…….. Additionally, the dominate ideology is revealed in the…….. Furthermore, the dominate ideology is expressed in the…….. 12. (optional) This dominant ideology can be seen in other advertisements such as......