The document discusses two disturbing trends in the industry: a lack of gender, racial, cultural, and economic diversity as well as a growing talent gap and shortage of skilled workers. It proposes working with non-profits, community colleges, and companies to identify diverse candidates, develop training programs and curriculum, recruit, vet, place, and train candidates to fill over 10,000 jobs in digital media, advertising, technology, data, operations, and e-commerce over five years in order to create a more diverse workforce that reflects their customer base and solves the STEM shortage. The goal is to reduce recruiting, training, and retention costs for employers.
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iDiverse Flyer
1. TWO DISTURBING TRENDS
THREATENING OUR INDUSTRY
Gender and racial imbalance and overall lack of
cultural and economic diversity
Growing talent gap and skilled worker shortage to
ful鍖ll needs in digital media, advertising, technology,
data, operations, and e-commerce jobs
Work with Non-Pro鍖ts:
Identify diverse candidates and
recruit for training programs
Work with Community
Colleges:
Develop curriculum and administer
certi鍖cation exam
Work with Publishers,
Agencies, and Ad Tech
Companies:
Recruit, vet, and place candidates,
then administer on the job training
JOB RECRUITING & PLACEMENTTESTING AND TRAININGDIVERSITY POOL RECRUITING
FUNDERS
EDUCATORS
NON-PROFITS
EMPLOYERS
FOR MORE INFORMATION, CONTACT MICHAEL THEODORE, MICHAEL@IAB.COM IAB.COM/IDIVERSE
Fill 10,000+ digital media, advertising, technology, data, operations, and e-commerce jobs in 鍖ve years
Bridge our industrys gender, ethnic, cultural, and economic divides to create a workforce that looks like our customers
Solve the STEM shortage: help develop skilled workforce in Science, Technology, Engineering, and Mathematics
Create an online directory of diversity non-pro鍖t organizations as a resource for the industry
Reduce your recruiting, training, and retention costs
DIVERSITY & 2020 WORKFORCE GOALS
OUR MISSION
To grow the media and marketing capabilities of companies by
developing a professional and diverse workforce that re鍖ects
the customer through education, training, and certi鍖cation.
Reach out and train underserved constituencies such as women,
minorities, the disabled, and returning veterans, to provide a
signi鍖cant pool of potentially quali鍖ed workers.
The IAB Education Foundation is a 501(c)3 subsidiary of IAB
i D I V E R S E B O A R D M E M B E R S