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IE Application Essay Question E
IE Application Essay Question E
Management is doing things right;
leadership is doing the right
things."
-Peter Drucker

Great leaders have amazing social intelligence, a passion
for change, and above all, vision that allows them to set
their sights on the "things" that truly deserve real attention.
 Urbis CFO for over 10 years
 Mexican women, businesswomen, mother & wife
 Through the I time I had the opportunity to work directly with her I
can stress that she is:









Committed to her work and her people
Inspiring, assertive and open to new ideas
Enthusiastic & positive attitude: difficulties = opportunities
Confident in her ideas and beliefs
Big spirit to help others and their causes
Determined, with clear goals in mind
Strict & time manager
 Has lead Urbi for over 10 years, making it, the 3rd largest
homebuilder in Mexico.
 She has build-up and insipired successful high-performance teams.

 A role-model as mother and wife, knowing how to combine work &
personal life.
 Has boosted the role of women in business at Urbi and Mexicali.
 She cares about her local community, entrepreneuring programs for
kids.
 I believe we both are:
 Committed, work should always be accomplished, no quitter
attitude is accepted.
 Confident in my ideas. Theres always a chance to succeed, you
got to try!
 An idea is always better if complemented with different points of
view: be open & tolerant.
 We arent alone, share our knowledge and talent for the benefit of
our community.
 My way to work differs from hers in these ways:
 Prefer to work under pressure & stress: the hard way.
 When time is a key factor, decisions should be taken by few or
just one person.
 One step at a time: one clear goal per day.

 Realistic vision of situation rather than idealistic/positive views.
 Consistent  words = actions & vice versa.
 Adaptable, the world changes every second.
 In my personal opinion Selene = role model as leader and businesswomen

 When worked with her at Urbi, I learned the most I can, & I really did.

 Tomorrows business world, needs leaders rather than followers.
Rather than being a follower of her leadership style I consider my
self an apprentice that in the near future will overcome his tutor.
IE Application Essay Question E

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IE Application Essay Question E

  • 3. Management is doing things right; leadership is doing the right things." -Peter Drucker Great leaders have amazing social intelligence, a passion for change, and above all, vision that allows them to set their sights on the "things" that truly deserve real attention.
  • 4. Urbis CFO for over 10 years Mexican women, businesswomen, mother & wife Through the I time I had the opportunity to work directly with her I can stress that she is: Committed to her work and her people Inspiring, assertive and open to new ideas Enthusiastic & positive attitude: difficulties = opportunities Confident in her ideas and beliefs Big spirit to help others and their causes Determined, with clear goals in mind Strict & time manager
  • 5. Has lead Urbi for over 10 years, making it, the 3rd largest homebuilder in Mexico. She has build-up and insipired successful high-performance teams. A role-model as mother and wife, knowing how to combine work & personal life. Has boosted the role of women in business at Urbi and Mexicali. She cares about her local community, entrepreneuring programs for kids.
  • 6. I believe we both are: Committed, work should always be accomplished, no quitter attitude is accepted. Confident in my ideas. Theres always a chance to succeed, you got to try! An idea is always better if complemented with different points of view: be open & tolerant. We arent alone, share our knowledge and talent for the benefit of our community.
  • 7. My way to work differs from hers in these ways: Prefer to work under pressure & stress: the hard way. When time is a key factor, decisions should be taken by few or just one person. One step at a time: one clear goal per day. Realistic vision of situation rather than idealistic/positive views. Consistent words = actions & vice versa. Adaptable, the world changes every second.
  • 8. In my personal opinion Selene = role model as leader and businesswomen When worked with her at Urbi, I learned the most I can, & I really did. Tomorrows business world, needs leaders rather than followers. Rather than being a follower of her leadership style I consider my self an apprentice that in the near future will overcome his tutor.