![[] if it does not
prompt them to
think, it will be
instantly dismissed.
Maurice Saatchi](https://image.slidesharecdn.com/if-mad-men-made-freewalls-v7-180827111113/85/If-Mad-Men-made-FreeWalls-2-320.jpg)
![Good advertising []
penetrates the public mind []
Leo Burnett](https://image.slidesharecdn.com/if-mad-men-made-freewalls-v7-180827111113/85/If-Mad-Men-made-FreeWalls-6-320.jpg)
![If you [] pre-test your
advertising, you will do
well in the marketplace.
David Ogilvy](https://image.slidesharecdn.com/if-mad-men-made-freewalls-v7-180827111113/85/If-Mad-Men-made-FreeWalls-23-320.jpg)
If Mad Men made FreeWalls
- 1. If Mad Men made FreeWalls.
- 2. [] if it does not prompt them to think, it will be instantly dismissed. Maurice Saatchi
- 3. *Research conducted with Unilever and a national news brand FreeWall速 is 3.4x more e鍖ective than display in driving brand recall.* By harnessesing the power of active recall, requiring the user to think, FreeWall makes a memory. Make users THINK.
- 4. Volkswagen made you think more than anyone. FreeWall would have ensured everybody was thinking the VW way.
- 5. FreeWall by Rezonence Think Small. Squeezing into parking slots Small insurance bills Small repair bills Whats the best thing about a small car?
- 6. Good advertising [] penetrates the public mind [] Leo Burnett
- 7. *Research conducted with Sky and Neuro Insight TV 0.75 Outstream 0.69 Social Media 0.58 FreeWall 0.93 Minimum threshold for long term memory encoding Memory encoding is the impact content has on the subconscious and the only way a consumer can act on an ad is if they remember it. PENETRATE the mind.
- 8. Hilton wanted the moon. Little did they know, getting into long-term memory was the real mission. If only theyd had FreeWall to hammer home the message.
- 9. FreeWall by Rezonence Hilton How do you say Hamburger in Japonese?
- 10. If your advertising goes unnoticed, everything else is academic. William Bernbach
- 11. 100% viewability and 0% Ad-blindness so you just need to nail the message. TICED.NAlways
- 12. Don needed to get noticed, to change the conversation. With FreeWall, he would have had all the attention he needed.
- 13. FreeWall by Rezonence Why Im quitting Tobacco. As of today, Sterling Cooper Draper Pryce will no longer take tobacco accounts, because tobacco kills. Sincerly, Donald F. Draper Creative director Sterling Cooper Draper Pryce Because tobacco kills To make more money Why are we quitting tobacco?
- 14. Someone else could do with some FreeWall help
- 15. FreeWall by Rezonence Fake news is not our friend. Not our problem Not a concern Not our friend What is fake news to us at Facebook?
- 16. Visuals are important, yes, but as a part of the story. David Droga
- 17. Dont serve just another ad, engage readers in a journey. FreeWall gives you the unique opportunity for a continuous dialogue. Tell a STORY.
- 18. Coca-Cola loved to tell a story. FreeWall would have given them the opportunity, over time, to engage their readers in a unique journey as previous FreeWall responses shape the story being told.
- 19. FreeWall by Rezonence On my puase At lunch At home Where do you like to enjoy a refreshing coke?
- 20. FreeWall by Rezonence On my pause At lunch At home Where do you like to enjoy a refreshing coke?
- 21. SENow we know its your PA
- 22. FreeWall by Rezonence The taste The refreshment Whats your favourite thing about Coca-Cola?
- 23. If you [] pre-test your advertising, you will do well in the marketplace. David Ogilvy
- 24. Study the results, and make sure people are taking away exactly what you want. User feedback means you can test your new ads. TEST your message.
- 25. If only Heinz could have tested Dons concept. It might not have taken them 50 years to give it the green light!
- 26. FreeWall by Rezonence Ketchup Mayo Mustard Whats missing from the chips?
- 28. "Make it simple, but signi鍖cant." Don Draper
- 32. c r e a t i v e s n e w b e s t f r i e n d