際際滷

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If you build it 
they MIGHT come 
Nicole Capuana 
Presented at industry Digital Summit 
9/5/2014
at LeanDog 
ncapuana
What if
Its about people not you
Methods
Set objectives
Observe
Interview
Stay out of the woulds
Pay attention
Test often
Can they use it?
AWhich works beBtter?
Do they want it?
Making sense of it all
Find themes
Assess value
Prioritize
Make a product 
people love
Photo credits Creative Commons License 
in the waiting line by fly 
Dancing Flames by Capture Queen 
Portraits by Fabio Gismondi 
Toolbox by Florian Richter 
Clear Vision by C.P.Storm 
My eye by Dan Foy 
Ear by Simon James 
Survey says.. by Henry Faber 
Google Analytics by See-ming Lee 
Histoire d'aujourd'hui by ArTeTeTrA 
When Signage Goes Wrong by Rick Dolishny 
push to test by milo tobin 
Fishing by Alan 
Surveying the damage by Dave 
Affinity diagrams by Jason de Runa 
Weekend Love by Fatma .M 
Images used in this 
presentation were taken by 
LeanDog or are Creative 
Commons License and 
found on Flickr.

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If you build it they MIGHT come