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- 1. 1 IFFG.CN
- 2. 2 3 STRONG KNOWLEDGE IN THE CREATION OF DISTRIBUTION CHANNELS. ASIAN MULTINATIONAL CORPORATE IFF HAS BEGUN THE SELECTION OF 200 ITALIAN FASHION COMPANIES, ABLE TO DISTIGUISH THEMSELVES WITH REGARDS OF STYLE INNOVATION AND GARMENT¡¯S QUALITY.
- 3. 4 5 IFF SINGAPORE IFF HONG KONG IFF SHANGHAI SELECTE D ITALI A NCOMPANIES 200 AN AMBITIOUS INTERNATIONAL DISTRIBUTION PROJECT.
- 4. 6 7 THIS IS THE FIRST STEP OF A LARGER PLAN, FOCUSED ON MADE IN ITALY¡¯S GARMENT AND ACCESSORIES WHICH WILL PROGRESSIVELY INVOLVE CHINA POPULAR REPUBBLIC COUNTRY WIDE. SHANGHAI BEIJING HANGZHOUCHANGSHA WUHAN XIAMEN SHENGYANG SHENZHEN
- 5. 8 9 THE PROJECT¡¯S PURPOSE IS TO ACHIEVE THE OPENING OF 8 FASHION CENTERS, ONE FOR EACH MOST IMPORTANT CHINESE TOWN, WHERE IFF WILL SELECT BEST LOCATIONS NEARBY THE MOST PRESTIGIOUS COMMERCIAL AREAS. IFF WILL ESTABLISH ITS BUSINESS ASSETS IN CITIES SUCHAS SHANGHAI, SHENZHEN, CHANGSHA, HANGZHOU, BEIJIJNG, WUHAN, SHENGYANG AND XIAMEN.
- 6. 10 11 AN INNOVATIVE COMMERCIAL PLATFORM WHERE BOTH WHOLESALE AND RETAIL BUSINESS CAN COEXIST. OFFLINE AND ONLINE SALES WILL BOOST EACH OTHER PERFORMANCES. THE PROJECT¡¯S OVERALL TARGET IS TO CREATE A MASSIVE DISTRIBUTION HUB FOR THE BEST ITALIAN FASHION¡¯S FIRMS.
- 7. 12 13 THE BUILDING INCLUDES 29 STORIES OFFICE SPACE WITH TOTAL FLOOR AREA 110,000 SQM AND 4 STORIES COMMERCIAL SPACE WITH 26,000SQM. WITHIN THIS NEW LUXURY MALL, WHERE ELEGANCE AND RIFAINED SETTING WILL BE DISTINCTIVE CHARACTERISTIC MORE THAN 300 CHINESE WHOLESALERS WILL TAKE PLACE AS TENNANTS, THOSE SELECTED AMONG THE 3000 STRONGEST AND MORE CAPABLE OF THE COUNTRY. LUXURY MALL IN SHANGHAI A PLAZA 66 1266 WEST NANJING ROAD B THE EXCHANGE SOHO WEST 1486 WEST NANJING ROAD C SHANGHAI PARK PLACE 601 WEST NANJING ROAD D JING¡¯AN KERRY CENTER 1515 WEST NANJING ROAD E JOINBUY CITY PLAZA 1618 WEST NANJING ROAD F WHEELLOCK SQUARE 1717 WEST NANJING ROAD G CORSO COMO 10 1717 WEST NANJING ROAD H CONCORD CITY 2068 WEST NANJING ROAD IFF¡¯S HQ 1788 WEST NANJING ROAD. SHANGHAI A G D H F C E B
- 8. 14 15 THE STORES WILL BE BOTH WHOLESALE AND RETAIL SITE, WHERE ITALIAN BRANDS AND ALSO SEVERAL FRENCH DESIGNERS, WILL BE PRESENTED TO THE PUBLIC IN IDEAL SHOWCASES.
- 9. 16 17 THE TENNANT¡¯S SHOP WILL SERVE BOTH AS WHOLESALE AND RETAIL CENTERS.
- 10. 18 19 BESIDE BEING APPOINTED FOR ON SITE SALES, THE IFF¡¯S FASHION CENTER WILL OPERATE AS WELL AS ONLINE PLATFORM. THROUGH AN INNOVATIVE E-COMMERCE NAMED O2O, MERCHANDISE ORDERS - BOTH WHOLESALE AND RETAIL - WILL BE COLLECTED AND PROCEEDED. MARTINELLI 1877 O2O IFFFASHIONCENTER
- 11. 20 21 ADVANTAGES FOR MADE IN ITALY FASHION COMPANIES. IFF FASHION CENTER PROJECT STANDS AS A UNIQUE OPPORTUNITY FOR ITALIAN BRANDS. ZERO INVESTMENTS AND ENTREPRENEURIAL RISKS IFF WILL OPERATE THROUGH BUYING COMMER- CIAL CONTRACTS, NOT CLAIMING FOR ANY ECONOMIC EXPOSURE OF ITALIAN BRANDS. ONLY ONE STRONG PARTNER THE GREAT CHANCE OF LANDING UP ON THE CHINESE MARKET RELAYING ON AN ONLY ONE PARTNER WHO IS A LONG EXPERIENCED PROFESSIONAL IN DISTRIBUTION BUSINESS AND HAS A SOLID LONG TERMS COMMERCIAL NETWORKING. FLAGSHIP STORE IN CHINA IFF WILL GRANT THE POSSIBILITY TO HAVE FLAGSHIP STORES TO THE BEST BRANDS SELECTED, THROUGH A PARTNERSHIP WITH RELIABLE CHINESE PARTNERS.
- 12. 22 23 FREE TRADEMARK REGISTRATION ESTABLISH ITALIAN FIRM BRAND EQUITY BY BORNING THE COST OF BRAND REGISTRA- TION ON CHINESE MARKET. MINIMUM PURCHASING ORDER MINIMUM ORDER VOLUME OF 500.000 EURO FOR THE FIRST YEAR, WITH THE POSSIBILITY TO INCREASE THE BUDGET ACCORDING WITH BRAND¡¯S INTERNATIONAL STANDING AND IMPORTANCE. VOLUME INCREASING APPOINTED POLICIES AIMING TO INCREASE THE PURCHAISING BUDGET YEAR BY YEAR. SELLING PERFORMANCE THROUGH O2O TECNOLOGY PLATFORM, ITALIAN BRANDS WILL HAVE A REAL TIME ACQUAINTANCE ABOUT THE SELLING PERFORMANCE OF THEIR MERCHANDISE. PROJECT START UP ON ITALIAN GROUND. AS INTERNATIONAL DISTRIBUTOR, IFF IS THE COMPANY ENTITLED TO SIGN THE COMMERCIAL CONTRACTS WITH ALL THE ITALIAN BRANDS SELECTED. BY EXPLOITING A CLOSE PARTNERSHIP WITH RETAILY AND ORIENTED ITALIA, COMPANIES ENTIRELY COMPOSED BY ITALIAN MANAGERS, IFF WILL ENSURE THE PRESENCE ON ITALIAN GROUND A TEAM OF PROFESSIONALS IN CHARGE OF SUPERVISING ALL THE PROJECT¡¯S PHASES.
- 13. 24 25 BRAND REQUIREMENTS AND RECRUTING TIMELINE. ITALIAN BRANDS SELECTION PROCESS STARTING FROM SEPTEMBER 2015, RETAILY TEAM AND ITS PARTNERS WILL BEGIN TO SELECT 200 MADE IN ITALY SUPPLIERS WHICH OPERATE IN THE FIELD OF GARNMENTS AND FASHION ACCESSORIES. THE SELECTIONPA- RAMETERS WILL ENDORSE THOSE BRANDS ABLE TO DISTIGUISH THEMSELVES IN TERMS OF STYLE INNOVATION AND PRODUCTS QUALITY. BRAND REQUIREMENTS THE BRANDS WHICH ARE NOT YET ON THE CHINESE MARKET OR INTEND TO CHANGE THEIR CHINESE PATNERS WILL BE AMONG THOSE SELECTED.
- 14. 26 27 COOPERATION CONTRACT PROPOSAL TO EACH BRAND SELECTED WILL BE ISSUED A COOPERATION CONTRACT OF 5 YEARS. MINIMUM OF ORDER AND COMMERCIAL EXCLUSIVE IFF WILL GRANT ITALIAN SUPPLIER WITH A MINIMUM PURCHASE VOLUME PER YEAR UPON THE RELEASE OF A COMMERCIAL EXCLUSIVE ALL CHINA COUNTRY WIDE. CONTRACT SIGNING AND FIRST ORDER STARTING FROM DECEMBER 2015, IFF AND RETAILY WILL START THE CONTRACT SIGNING PHASE. THE FIRST ORDERS STAGE WILL OCCOUR DURING FEBRUARY 2016 AND IT WILL CONCERN THE FALL/WINTER 2016-2017 COLLECTION.
- 15. 28 29 PROJECT¡¯S FISCAL GAIN AND ADVANTAGES. ? IFF FASHION CENTER PROJECT LIMITS THE ENTERPRENEURIAL RISKS FOR ALL THE SUPPLY CHAIN PLAYERS: DISTRIBUTORS, WHOLESALER, RETAILERS AND FINAL CONSUMERS. ? AS THE ITALIAN MERCHANDISE WILL TOUCH CHINESE SOIL, IT WILL BE TEMPORARY STORED INSIDE BOUNDED WAREHOUSE, A SPECIAL AREA WHERE TAXATION AND CUSTOM DUTIES ARE POSTPONED. THAT ARRANGEMENT WILL GIVE TIME TO IFF DISTRIBUTORS NETWORK TO COLLECT ORDERS FROM THEIR CLIENTS BEFORE GOING THROUGH CUSTOMER CLEARENCE, IN SO DOING SO THEY ARE SURE TO HAVE SOLD THE MERCHANDISE BEFORE PAYING THE IMPORTATION DUTIES. ? FURTHERMORE, BY USING IFF FASHION CENTER IT PLATFORM TO COLLECT THE ORDERS, ALL DISTRIBUTORS WILL BE ABLE TO FULLY ENJOY THE TAX BENEFITS SET BY NEW CHINESE REGU- LATION WITH REGARDS OF ONLINE SELLING.
- 16. 30 31 ADVERTISING AND COMMUNICATION STRATEGY. ? THROUGHOUT ALL THE PROJECT¡¯S BUILD UP PHASES, IFF AND RETAILY WILL ENGAGE A MASSIVE COMMUNICATION CAMPAIGN FOR THE PURPOSE OF SUPPORTING THE BUSINNESS OPERATIONS. THE MARKETING PLAN WILL INCLUDE PARTNERSHIP AND EVENTS IN SINERGY WITH LOCAL INSTITUTIONS AND ASSOCIATIONS BOTH IN ITALY AND IN CHINA. ON DEMAND BRANDING AND DESIGN CONSULTANCY ? ON REQUEST RETAILY OFFERS TO ITS CLIENTS A COMPLETE RANGE OF DESIGN SERVICES FOR ALL BUSINESS SECTORS. A DEDICATED TEAM OF TOP ART DIRECTORS, DESIGNERS, ILLUSTRATORS, WRITERS AND ARCHITECTS ABLE TO DELIVER UNIQUE INSPIRED COMMUNICATION SOLUTIONS. COMPANIES PROFILE AND TEAM WORK STRUCTURES.
- 17. 32 33 THE IFF GREAT REPUTATION AND COMMERCIAL SUCCESS OF ITS PARTNERS GRANTS RELIABILITY TO THE PROJECT. IFF IS A A PAN-ASIAN NEWCO WITH HEAD- QUARTERS IN SINGAPORE, HONG KONG AND SHANGHAI WHOSE MAIN SHAREHOLDERS ARE: IFF HANGZHOU, HONK KONG PENTA GROUP AND SRE SINGAPORE. THE IFF HANGZHOU AWARDED LEGACY TO IFF PROJECT IS A NETWORK OF MORE THAN 3000 CHINESE DISTRIBUTORS SPREAD ALL AROUND CHINA, SO THAT TO EMPOWER A QUICK AND EFFICIENT MERCHANSIDE DISTRIBUTION IN THE BEST COMMERCIAL SITES. FINANCIAL STRENGHT IS GUARANTEED BY THE PRESENCE OF HONG KONG PENTA TYCOONS PARTNERS, HE?COMPANY? INVESTS IN?100?LISTED?WORLDWIDE? COMPANIES,?AND?AMONG?50?OF?THEM PENTA IS?THE MAJOR?SHAREHOLDERS FURTHERMORE THE MANAGEMENT SKILLS ARE BROUGHT INSIDE IFF PROJECT BY SRE SINGAPORE, SINCE YEARS ON THE FRONTLINE OF SHOPPING MALL MANAGEMENT, WHOSE MOST RENOWNED ONE IS ASCOTT RAFFLES PLACE SINGAPORE, ONE OF THE BEST SHOPPING MALL WORLDWIDE.
- 18. 34 35 RETAILY AND ORIENTED ITALIA RETAILY WAS FOUNDED BY THE MERGING OF HIGH PROFILE PROFESSIONALS HAILING FROM MULTINATIONAL RETAIL CORPORATES AND COMMERCIAL ADVISORY FIRMS. GIACOMO GARDUMI FOUNDER OF SINA RETAIL AND DESIGN IN SHANGHAI, ITALIAN BORN, GIACOMO IS A RESIDENT IN CHINA SINCE 1992. HE HAS WORKED FOR L¡¯OR?AL PARIS AS MERCHANDISE AND IMAGE DIRECTOR FOR MORE THAN TEN YEARS BEFORE SETTING UP HIS CONSULTING FIRM. A PERFECT CHINESE SPEAKER, HE HAS A STRONG KNOW-HOW IN TRADE MARKETING AND RETAIL STRATEGY. ENRICO GARDUMI RDS INTERNATIONAL BUSINESS DIRECTOR FOR FASHION AND DESIGN. MR. GARDUMI WORKS AS A BUSINESS DEVELOPER IN EUROPEAN AND ASIAN MARKETS SINCE 2001, SKILLED IN DISTRIBUTION AND COMMERCIAL RETAIL.
- 19. 36 37 ANTONIO FOSSATI RDS & COMPANY PRESIDENT AND CEO FOR MORE THAN TWENTY YEARS, PROFESSOR AND EXPERT IN RETAIL STRATEGY, MR. FOSSATI HAS PLAYED A CRUCIAL ROLE IN THE CREATION OF IMPORTANT NATIONAL AND INTERNATIONAL RETAIL CHAINS. HE HAS A LONG EXPERIENCE IN THE INTERNAZIONALIZATION PROCESS OF ITALIAN BRANDS. GIUSEPPE UNIVOCHI GIUSEPPE IS ONE OF THE MOST VALUABLE VM TALENT OF LUXURY BRAND LOUIS VUITTON. WITH MORE THAN 25 YEARS OF EXPERIENCE AT LUXURY FIRMS, WHOSE 15 IN VUITTON, TODAY GIUSEPPE IS HEAD OF VISUAL MERCHANDISER MANAGER IN ASIA-PACIFIC FOR THE FRENCH BRAND, THE ONE WHO CREATE SUGGESTIONS AND VISUAL INVENTION IN LUIS VUITTON CHINESE UPSCALE STORE.
- 20. 38 39 BUSINESS ITALIA ORIENTED ITALIA¡¯S FOUNDER, VERONICA GOZZI HAVE A LONG EXPERIENCE IN THE MANAGE- MENT OF LARGE SCALE BUYING AND INTERNA- TIONAL DISTRIBUTION PROJECTS. RELATION NETWORKING IS SUCH TO PROVIDE THE BEST CONTACTS ON ITALIAN SOIL FOR IFF FASHION CENTER PROJECT.
- 21. 40 IFF GROUP 1788 WEST NANJING ROAD. SHANGHAI IFFG.CN