從【iFit 愛瘦身】談社群電子商務（交大）
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《ifit 愛瘦身身》是台灣最大的減肥社群，擁有42萬團員，旨在傳遞健康減肥的正確觀念並提供優質商品。該平台透過內容社群互動和精準行銷來建立信任，提高消費者參與度。未來將優化消費體驗並拓展多元通路，進一步提升品牌影響力。
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從【iFit 愛瘦身】談社群電子商務（交大）
- 2. 陳韻如 Alice Chen 關於我 【iFit 愛瘦?身】、【iPet 愛寵物】共同創辦?人＆執?行??長 《榜?首這樣Ｋ書》、《可不可以吃不胖》作者 第?一次創業獲上櫃公司投資，合作開發 135 集 MOD 影?音課程＋19 本動漫式圖?文教材。 曾獲邀?至臺北科技?大學、臺北市中?小 企業知識學苑、《數位時代》創業?小 聚、遠傳電信、PayEasy...等单位， 以及數?十所國中和?高中演講。
- 3. 【iFit 愛瘦?身】為台灣最?大的減肥瘦?身社群，??目前擁有 超過 42 萬團員，在瘦?身之路上互相激勵打氣。 我們?立志?用豐富、實?用、易讀的圖?文和影?音內容，傳遞 「健康瘦?身」的正確觀念，嚴選相關優質商品和服務， 幫助更多?人打造?自信窈窕的新?生活。
- 4. 12/24 官網上線 07/20 粉絲團 開張 ?一個月 15萬真實粉絲 7 8 9 第?一屆 瘦?身活動 第?一次揪團購 總銷售額 超過120 萬 10 11 12 三個月26萬粉絲 30雜誌 專欄 Yahoo! 奇摩 運動頻道 ??長期合作
- 5. 團購網上線 推出?首款 ?自有商品 1 2 3 4 商周專欄 新書上市 南北簽書會 ?金?石堂 排?行榜冠軍 5 6 鳳梨阿嬤 平均月銷超過 10000 包 微卡蒟蒻涼麵 上市?一週銷量破 10000 包 限量頂級優格 ?一?小時內結團 7 壹周年慶 突破 40 萬 粉絲
- 7. 商 業 模 式
- 10. 核 ?心 優 势
- 18. 內容?力 簡单 美觀 ?生活化
- 25. 社群?力 Ｗhich do you like？ 互動 討論 真實 貼?心
- 31. 社群?力 僅是快速回應還不夠 主動思考QbQ 互動 討論 真實 貼?心 夏天的時候運動流汗?比較多，算正常嗎？ 我去 spa ?水療 使?用過度造成腰腹臀 鬆垮... 的問題 ?方便?用電話諮詢嗎 打字太累 媽媽都會買很多餅乾，如何才能忍著不吃呢？ 什麼是室內腳踏?車？騎室外的也有效嗎？ 我選超商付款 可是我家沒印表機怎麼辦
- 34. 34
- 35. 產品?力 品牌合作 賦予新價值
- 36. 產品?力 before 36
- 37. 產品?力 after 37
- 38. 產品?力 推出?自有品牌商品
- 39. 產品?力 共同開發 推出獨家商品
- 40. 創 作 流 程
- 41. 編輯 1. 主題發想 企劃 2. 蒐集資料 3. 利?用圖庫 4. 撰寫?文章 5. 基本排版 6. 安排發?文 7. 觀察數據 8. 回應留?言 9. 統整類型 開?立圖单 合作置?入 美術 繪製插圖 客服 回應留?言
- 42. 編輯 1. 主題發想 企劃 2. 蒐集資料 3. 利?用圖庫 4. 撰寫?文章 5. 基本排版 6. 安排發?文 7. 觀察數據 8. 回應留?言 9. 統整類型 開?立圖单 合作置?入 美術 繪製插圖 客服 回應留?言
- 51. 開 ?立 圖 单
- 52. 開 ?立 圖 单 圖单 草稿 成圖
- 53. 開 ?立 圖 单
- 54. 開 ?立 圖 单
- 55. 開 ?立 圖 单 主題：順「便」五?色餐 ?大綱：這篇主要是希望能藉由??食物舉 例，讓團員清楚了解該怎麼吃才能有 效改善便秘問題。 內容重點：五?色餐（利?用較有趣的五 ?行顏?色做區分）...略 圖单：主圖周圍有五?色餐的圈圈，狗 狗貓貓分別和?小圖?小圈互動。 1. 胖胖坐在?馬桶上，視線看著圖中??食 物，表情豁然開朗。 2. 菠菜 / 秋葵 / 紅?豆 / 海帶 / ?黑??木?耳 3. 狗狗在旁邊吹泡泡（營造浴室可愛 的感覺），五?色??食物的?小圖就放在吹 出的泡泡中。
- 56. 編輯 1. 主題發想 企劃 2. 蒐集資料 3. 利?用圖庫 4. 撰寫?文章 5. 基本排版 6. 安排發?文 7. 觀察數據 8. 回應留?言 9. 統整類型 開?立圖单 合作置?入 美術 繪製插圖 客服 回應留?言
- 57. 撰 寫 ?文 章 條列分段 五?行為限 ?行距段距 延伸閱讀 標題清楚 避免艱澀
- 59. 安 排 發 ?文 依粉絲和平台特性決定發?文時間和頻率，每天?至少三則。 MON 早上 TUE WED THR FRI 問題 其他 問題 其他 問題 中午 ??食譜 下午 解答 晚上 主?文 SUN 解答 ??食譜 ??食譜 ??食譜 回顧 回顧 ??食譜 解答 主?文 SAT 主?文 主?文 範例
- 60. 編輯 1. 主題發想 企劃 2. 蒐集資料 3. 利?用圖庫 4. 撰寫?文章 5. 基本排版 6. 安排發?文 7. 觀察數據 8. 回應留?言 9. 統整類型 開?立圖单 合作置?入 美術 繪製插圖 客服 回應留?言
- 61. 未 來 展 望
- 62. 62
- 64. iFit 愛瘦?身 推薦館 24 hr 購物中?心 瘦?身品牌 No.1 內容社群＆周邊服務 64
- 65. 關於 iPet 愛寵物
- 66. 66
- 67. 67
- 68. 68
- 69. 簡单的事情每天做，就是不簡单。
- 70. 感謝您的聆聽 歡迎異業合作 誠徵優秀?人才 聯絡?方式：共同創辦?人 謝銘元 xmy@i-fit.com.tw 個?人粉絲團 https://www.facebook.com/ChenYunJuAlice