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Optimizing R&D : Making the��Most of��Your��Resources Presented to the Bonneville IFT by: Scott Martling

Who is IFN? Services: Innovation, Research, Development, Quality Fields: Science, Engineering, Culinary, Sensory Locations: Ithaca (NY), Naples (FL), Reading (UK)

“ Collective Wisdom on Outsourcing” Industry survey 31% of food companies use external resources for R&D/product development Why? 56% access to technology/equipment 47% access to new ideas 44% increase capacity 21% to lower costs Food Processing Magazine, Jan 2009

Who is using external R&D? Mattson’s Client List Borden, Kraft, Silver Palate, California Sun Dry, Lipton, Starbucks, Campbell’s, Lawry’s, Starkist, Chart House, Marigold, Simplot, Chiquita, Maui Pineapple, Smuckers, ConAgra, McCain Foods, Specialty Brands, McCormick, Steak Umm, Dairyworld, Mondavi Winery, SunMaid, DelMonte, Mead Johnson, SunSweet, Diamond Walnut, Monterey Pasta, Sutter Home Winery, Dreyer’s, More Than Gourmet, T. Hasegawa, Dupont, Mother’s Cookies, Taco Bell, Einstein/Noah’s, Bagels, Mrs. Fields, Tanimura & Antle, Fantastic Foods, Nabisco, The Wine Group, Frito Lay, Nancy’s Specialty, Timco, Fresh Choice, Nestle, TreeTop, Foster Farms, Nonpariel, Tri Valley Growers, Gallo, Orange Julius, Tropicana, General Mills, Oscar Mayer, Van Den Bergh Foods, Gerber, Pallino, Williams Sonoma, Gilroy Foods, Pillsbury, Zeneca, Granny Goose, Presto Foods, H.J. Heinz, PowerBar, Hormel, Procter & Gamble, Quaker Oats, Redi Foods, Restaurants Unlimited, CPC, Best Foods, Dole, Lesser Evil

Case Study: Pizza Hut 2009 Food Evolution Summit: Kelly Buckly Traditional Stage Gate 18-24 months Accelerated model 2-3 months at max speed How? Work in small teams Take calculated risk Utilize external resources Strategy  Innovation & Screening  Development & Field Testing  Launch

General Mills cards (side 1) SEEKING: Demonstratable benefits to human health Related to milk and/or cultured product Consumption or components Problem: Milk and cultured dairy products are complex Foods with many potential health benefits that are not yet understood Our Needs: Ability to make unique health claims related to the consumption of our milk and cultured dairy products Possible Plays: Finished Ingredients Research on emerging benefits Processes that enhance the health benefits Help Us Find You

Help Us Find You Provide non-confidential response to: Lisa Pannell [email_address] Or through our technology submission site at www.generalmills.com/WIN General Mills cards (side 2) General Mills Worldwide Innovation Network

Value $1,000 $10,000 $100,000 $1,000,000

Project Brief or RFP Project Name: Project Leader: Date Submitted: Objectives: Background / Rationale: Scope: Desired Completion Date:�� Desired Milestones: Proposal Expectations:

5. Project Proposal Background Objectives Approach Assumptions Special Challenges Deliverables Project Timeline Estimated fees and out-of-pocket expenses Payment Terms Confidentiality Liability Agreement (Signatures)

Contact me to learn more Scott Martling Business Development�� (607) 592-2904 [email_address] IFN 35 Thornwood Drive Ithaca, NY 14850 www.intlfoodnetwork.com

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