iGlobal Business Network Presentation
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Today's consumer encounters over 5,000 ads daily and can evaluate websites in a fraction of a second. The concept of a brand has shifted from company-driven narratives to consumer-driven perceptions. This shift marks the beginning of the 'age of influence,' where individuals can significantly impact brands and relationships.
iGlobal Business Network Presentation
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- 15. The average consumer in today's market is exposed to more than 5,000 advertising messages per day, wields more computing power in their hand than NASA had to land a man on the moon, and can make a decision about any website in 1/20 of a second.
- 16. A brand is no longer what we tell the consumer it is. Its what consumers tell each other it is
- 20. Welcome to the Age of In鍖uence, where anyone can build an audience, advocate brands, build relationships, effect change and make a difference. ~ Ted Rubin