The document provides tips for non-technical speakers on how to effectively engage their audience. It recommends determining the audience's existing knowledge, avoiding jargon, understanding their expectations, using analogies to help explain concepts, and persuading the audience of the relevance. It also suggests igniting the audience's imagination through questions, puzzles, stories, ensuring the content is at the right level, and engaging them through passion.
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Ignite Their Imagination: Speaking to a Non-Technical Audience