際際滷

際際滷Share a Scribd company logo

Ignite Corvallis 2 - Grassroots Stimulus Plan

Jason Prothero
Jason Prothero

This is my Ignite Corvallis 2 talk about my idea for a Grass Roots Stimulus Plan. Delivered November 5th, 2009

1 of 20
Grassroots Stimulus PlanFlickr: maury.mccown
Flickr: stephanie marie sarah
Flickr: Andr辿 Pipa
Ignite Corvallis 2 - Grassroots Stimulus Plan
Word of Mouth In Real LifeReachShelf Life+1 Mo.+2 Mo.+3 Mo.+4 Mo.
2nd Best Purchasing Influencer?Flickr: JeanineAndersonFlickr: DanOCanMagazine/ Newspaper ArticlesOnline ReviewsWord of MouthAdvice FromSalesman1st2nd3rdLast
Word of Mouth OnlineReachShelf Life+1 Mo.+2 Mo.+1 Yr.+2 Yr.
Ignite Corvallis 2 - Grassroots Stimulus Plan
Ignite Corvallis 2 - Grassroots Stimulus Plan
A Small Percentage of Users Contribute the Most ContentWeb Users and Web Community Oct. 22nd 2008 http://rubiconconsulting.com/downloads/whitepapers/Rubicon-web-community.pdf
Reviews On YelpLocals / Non-Locals* Unscientific poll consisting of me counting reviews of a number of local businesses
We are motivated to post only when its really bad or really awesome (or funny) Share MoreOMGFTW*FAILShare LessMore HappyLess Happy*For The Win!
The Stimulus PartBe more Generous
Yes, its free marketingthats the Stimulus part of it
If someone asked you for a good:
Coffee shop, Food cart, Chiropractor, School
What would you recommend?
Why do you give to your charities?
Who do you trust?
Post that online!

More Related Content

Ignite Corvallis 2 - Grassroots Stimulus Plan

Editor's Notes

  • #2: No, Im not talking about everyone grabbing a shovel and fixing the roads in the neighborhood
  • #3: And Im not asking you to buy more stuff or spend more money
  • #4: Im talking about Word of Mouth. Its like the Holy Grail of marketing.
  • #5: If you ask someone you trust or know about which product, dentist, or service to useyou would probably use or buy what they recommended. Or at least try it out.
  • #6: Powerful, but not much reach. And the shelf life is pretty short.
  • #7: #2? Online Reviews. Stuff consumers do influences buying decisions more than things businesses do.
  • #8: Much longer life and thus touches WAAAAAY more people. Talk about businesses, people, services, charities, and organizations you like
  • #9: Just filler to let me finish
  • #10: Who has done at least 1 online review? OK, now who has done at least 20?
  • #11: We need more people contributing!
  • #12: Were letting people who dont even live here tell us what is best what?
  • #13: Most people dont post online unless its really cool or really bad
  • #14: This is the stimulus part. Talk about local businesses, people, organizations, charities online on your Blog, a review site, or comment on their blog
  • #15: Businesses have a part in this too
  • #16: Organizations need to listen to all of this great info out there. Good, bad, or somewhere in between.
  • #17: Think of it like a comment card. If someone had a great experience, dont you want to know about it? What about a bad experience?
  • #18: Pour Gas on the fire! Thank people! Encourage the behavior! How?....
  • #19: Maybe offer something small like a gift card or a comment on their blog. Youre innovators, youll think of something.
  • #20: One thing a week? Think about what happened in the last week that was good. Maybe its something mundane or expected. But it was good. Talk about that.
  • #21: Thanks!