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IHBI Inspires QUT Nov 2014

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This is a presentation delivered as a keynote address at the IHBI Inspires QUT PhD student conference, Mecure Resort Gold Coast, Nov 2014

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CRICOS Provider Code: 00113B CROWD FUNDING RESEARCH: MAGGOTS HIP N SHOULDERED. Dr Melanie Thomson Deakin Medical School m.thomson@deakin.edu.au @Dr_Mel_Thomson(Twitter) www.facebook.com/drmel.thomson Blog: www.drmelthomson.wordpress.com
CRICOS Provider Code: 00113B Academic work force Adapt or Die?
CRICOS Provider Code: 00113B Deakin LIVE ! The future agenda
CRICOS Provider Code: 00113B Teaching Digital Literacy Facebook Page Twitter Hash tag (#UnitCode)
CRICOS Provider Code: 00113B Research Crowd Funding comes to Deakin Prof Deb Verhoeven Chair in Media and Communication Faculty of Arts & Education School of Communication & Creative Arts deb.verhoeven@deakin.edu.au @bestqualitycrabon Twitter
CRICOS Provider Code: 00113B Evolution of a Crowd Funding Academic: Mighty Maggots Campaign April 2013
CRICOS Provider Code: 00113B Research Crowd Funding in Oz: The beginning Deakin-Pozible.com partnership Poziblefounder Rick Chen, me & Dr Michelle Harvey
CRICOS Provider Code: 00113B Maggotscan we make them glamorous?
CRICOS Provider Code: 00113B Mighty Maggots Campaign video 1 Melanie Thomson and Michelle Harvey https://www.youtube.com/watch?v=sRGnbWlJdLM
CRICOS Provider Code: 00113B Pozible-ly, an exercise in marketing Second Maggot Video: Maggot Art https://www.youtube.com/watch?v=H1WJZiflxi8
CRICOS Provider Code: 00113B Getting $10K for Maggots? Its ! 45 days to convince people to give us $$ No existing audience Target Market not as tech savvy Ran physical outreach campaign as well as online Apps used: Twitter, Facebook, LinkedIn and Storify Diverse Donors
CRICOS Provider Code: 00113B Pozible-ly, rewarding for donors? Rewards turned out to be an important part of the process
CRICOS Provider Code: 00113B Twitter Parody Accounts: Panto Villians! Used Storifyto record Twitter arguments b/w the protagonists
CRICOS Provider Code: 00113B A real life Crowd : Community Engagement Cons: Can get hostility from punters
CRICOS Provider Code: 00113B A real life Crowd : Community Engagement
CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B Mighty Maggots Campaign
CRICOS Provider Code: 00113B Crowd Funding for Community Engagement Research my World PozibleCampaign Tweets and Re-Tweets network by Stuart Palmer (@s_palm)
CRICOS Provider Code: 00113B Evolution of a Crowd Funding Track record: Hips 4 Hipsters April 2014
CRICOS Provider Code: 00113B Hips 4 Hipsters -Bought Pro Help Logo: Cat Donaldson, Faster Pussycat Productions @catherineLd Animation: James Hutson, Bridge8 @jameshutson Professional Animation by James Hutson of Bridge8 https://www.youtube.com/watch?v=o-OD2gB0Ewg
CRICOS Provider Code: 00113B Hips 4 Hipsters-Secondary Video (free!) Mel Thomson Face of Campaign video https://www.youtube.com/watch?v=ebg8i3AJyoI
CRICOS Provider Code: 00113B Hips 4 Hipsters Twitter only strategy One week on @realscientistrotation account to amplify signal Important relationship with science supertweeter @upulie-> @colvinius Interviewed by @carolduncanon ABC radio Herd Mentality Podcast @adamreakes Most donors came from these interactions
CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B Crowd Funding: Not for the faint of heart! Cost Pricey on Time!! (10-20 hrson top of Academic job!) $$ return per hour.approximates to less than minimum wage Seen as zany = non credible by science establishment??
CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B Crowd Funding: Not for the faint of heart! Cost Pricey on Time!! (10-20 hrson top of Academic job!) $$ return per hour.less than minimum wage Seen as zany = non credible by science establishment?? Benefit Raised profile in local and national communities Ripple Effect still in actionseveral further donations Obtain network of random cheerleaders for your science
CRICOS Provider Code: 00113B Ripple Effect of community engagement Approx$5,000 extra donations (so far!) Plus $37,000 Grants
CRICOS Provider Code: 00113B Why are you NOT on social media to sell your research and to network??
CRICOS Provider Code: 00113B Twitter: Online Research Community
CRICOS Provider Code: 00113B @theotherdrsmith
CRICOS Provider Code: 00113B Online Research Community @realscientists #onsci #emcror #emcrforum #microtwjc #phdchat #womeninscience
CRICOS Provider Code: 00113B Real Life Community engagement Invited Smart Geelong Op Ed Column in Geelong Advertiser Nov 2014
CRICOS Provider Code: 00113B Twitter Advocacy can be powerful!
CRICOS Provider Code: 00113B Do I have time to develop an online profile? Give yourself a time limit to learn new App technology.DISCARD those that do not suit you Big Three are Twitter, Facebook and LinkedIn Set up professional Facebook and Twitter Accounts and set on to replicate posts on the other Consider starting a blog to help you get into the habit of writing Crowd funding is good for raising profile and gaining seed funds and kudos, but labour intensive Social Media can be used to further professional networks, esp. at EMCR and PhD student levels Social Media is good for Advocacy Make sure you do Real Life engagement too!
CRICOS Provider Code: 00113B ACKNOWLEDGEMENTS SPONSORS: 129 + 180 individuals @pozible.com + Jane den Hollander Lee Astheimer Deb Verhoeven Michelle Harvey Joyce Seitzinger Colin Warren Stuart Palmer Rebecca Plant Ryan Raybould Warwick Hadfield Pozible Rick Chen Matt Benetti Gillian Turner Catherine Donaldson James Hutson Kim Foale Michelle Banks
CRICOS Provider Code: 00113B http://www.slideshare.net/debver/crowdfunding-university-research http://www.slideshare.net/debver/report-evauatinresearch-myworld http://www.slideshare.net/debver/checklists-crowdfunding-research http://www.pozible.com/research My Blog: www.drmelthomson.wordpress.com 1stCampaign www.pozible.com/mightymaggots 2ndCampaign www.pozible.com/hips4hipsters Research my World Crowd Funding Links
CRICOS Provider Code: 00113B Crowd Funding Tips for University Admin Requires support from the highest level (VC/DVCR) Requires support of financial officers in Research Office and at local Departmental level Consideration for admin burden of tax receipts -> Philanthropy office? Practicalities: WHICH PLATFORM? External or Internal? Official You Tube account Pay Pal account needed Multi Media/Commssupport? Coalition of the willing team of Social Media Mentors

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IHBI Inspires QUT Nov 2014

  • 1. CRICOS Provider Code: 00113B CROWD FUNDING RESEARCH: MAGGOTS HIP N SHOULDERED. Dr Melanie Thomson Deakin Medical School m.thomson@deakin.edu.au @Dr_Mel_Thomson(Twitter) www.facebook.com/drmel.thomson Blog: www.drmelthomson.wordpress.com
  • 2. CRICOS Provider Code: 00113B Academic work force Adapt or Die?
  • 3. CRICOS Provider Code: 00113B Deakin LIVE ! The future agenda
  • 4. CRICOS Provider Code: 00113B Teaching Digital Literacy Facebook Page Twitter Hash tag (#UnitCode)
  • 5. CRICOS Provider Code: 00113B Research Crowd Funding comes to Deakin Prof Deb Verhoeven Chair in Media and Communication Faculty of Arts & Education School of Communication & Creative Arts deb.verhoeven@deakin.edu.au @bestqualitycrabon Twitter
  • 6. CRICOS Provider Code: 00113B Evolution of a Crowd Funding Academic: Mighty Maggots Campaign April 2013
  • 7. CRICOS Provider Code: 00113B Research Crowd Funding in Oz: The beginning Deakin-Pozible.com partnership Poziblefounder Rick Chen, me & Dr Michelle Harvey
  • 8. CRICOS Provider Code: 00113B Maggotscan we make them glamorous?
  • 9. CRICOS Provider Code: 00113B Mighty Maggots Campaign video 1 Melanie Thomson and Michelle Harvey https://www.youtube.com/watch?v=sRGnbWlJdLM
  • 10. CRICOS Provider Code: 00113B Pozible-ly, an exercise in marketing Second Maggot Video: Maggot Art https://www.youtube.com/watch?v=H1WJZiflxi8
  • 11. CRICOS Provider Code: 00113B Getting $10K for Maggots? Its ! 45 days to convince people to give us $$ No existing audience Target Market not as tech savvy Ran physical outreach campaign as well as online Apps used: Twitter, Facebook, LinkedIn and Storify Diverse Donors
  • 12. CRICOS Provider Code: 00113B Pozible-ly, rewarding for donors? Rewards turned out to be an important part of the process
  • 13. CRICOS Provider Code: 00113B Twitter Parody Accounts: Panto Villians! Used Storifyto record Twitter arguments b/w the protagonists
  • 14. CRICOS Provider Code: 00113B A real life Crowd : Community Engagement Cons: Can get hostility from punters
  • 15. CRICOS Provider Code: 00113B A real life Crowd : Community Engagement
  • 17. CRICOS Provider Code: 00113B Mighty Maggots Campaign
  • 18. CRICOS Provider Code: 00113B Crowd Funding for Community Engagement Research my World PozibleCampaign Tweets and Re-Tweets network by Stuart Palmer (@s_palm)
  • 19. CRICOS Provider Code: 00113B Evolution of a Crowd Funding Track record: Hips 4 Hipsters April 2014
  • 20. CRICOS Provider Code: 00113B Hips 4 Hipsters -Bought Pro Help Logo: Cat Donaldson, Faster Pussycat Productions @catherineLd Animation: James Hutson, Bridge8 @jameshutson Professional Animation by James Hutson of Bridge8 https://www.youtube.com/watch?v=o-OD2gB0Ewg
  • 21. CRICOS Provider Code: 00113B Hips 4 Hipsters-Secondary Video (free!) Mel Thomson Face of Campaign video https://www.youtube.com/watch?v=ebg8i3AJyoI
  • 22. CRICOS Provider Code: 00113B Hips 4 Hipsters Twitter only strategy One week on @realscientistrotation account to amplify signal Important relationship with science supertweeter @upulie-> @colvinius Interviewed by @carolduncanon ABC radio Herd Mentality Podcast @adamreakes Most donors came from these interactions
  • 24. CRICOS Provider Code: 00113B Crowd Funding: Not for the faint of heart! Cost Pricey on Time!! (10-20 hrson top of Academic job!) $$ return per hour.approximates to less than minimum wage Seen as zany = non credible by science establishment??
  • 26. CRICOS Provider Code: 00113B Crowd Funding: Not for the faint of heart! Cost Pricey on Time!! (10-20 hrson top of Academic job!) $$ return per hour.less than minimum wage Seen as zany = non credible by science establishment?? Benefit Raised profile in local and national communities Ripple Effect still in actionseveral further donations Obtain network of random cheerleaders for your science
  • 27. CRICOS Provider Code: 00113B Ripple Effect of community engagement Approx$5,000 extra donations (so far!) Plus $37,000 Grants
  • 28. CRICOS Provider Code: 00113B Why are you NOT on social media to sell your research and to network??
  • 29. CRICOS Provider Code: 00113B Twitter: Online Research Community
  • 30. CRICOS Provider Code: 00113B @theotherdrsmith
  • 31. CRICOS Provider Code: 00113B Online Research Community @realscientists #onsci #emcror #emcrforum #microtwjc #phdchat #womeninscience
  • 32. CRICOS Provider Code: 00113B Real Life Community engagement Invited Smart Geelong Op Ed Column in Geelong Advertiser Nov 2014
  • 33. CRICOS Provider Code: 00113B Twitter Advocacy can be powerful!
  • 34. CRICOS Provider Code: 00113B Do I have time to develop an online profile? Give yourself a time limit to learn new App technology.DISCARD those that do not suit you Big Three are Twitter, Facebook and LinkedIn Set up professional Facebook and Twitter Accounts and set on to replicate posts on the other Consider starting a blog to help you get into the habit of writing Crowd funding is good for raising profile and gaining seed funds and kudos, but labour intensive Social Media can be used to further professional networks, esp. at EMCR and PhD student levels Social Media is good for Advocacy Make sure you do Real Life engagement too!
  • 35. CRICOS Provider Code: 00113B ACKNOWLEDGEMENTS SPONSORS: 129 + 180 individuals @pozible.com + Jane den Hollander Lee Astheimer Deb Verhoeven Michelle Harvey Joyce Seitzinger Colin Warren Stuart Palmer Rebecca Plant Ryan Raybould Warwick Hadfield Pozible Rick Chen Matt Benetti Gillian Turner Catherine Donaldson James Hutson Kim Foale Michelle Banks
  • 36. CRICOS Provider Code: 00113B http://www.slideshare.net/debver/crowdfunding-university-research http://www.slideshare.net/debver/report-evauatinresearch-myworld http://www.slideshare.net/debver/checklists-crowdfunding-research http://www.pozible.com/research My Blog: www.drmelthomson.wordpress.com 1stCampaign www.pozible.com/mightymaggots 2ndCampaign www.pozible.com/hips4hipsters Research my World Crowd Funding Links
  • 37. CRICOS Provider Code: 00113B Crowd Funding Tips for University Admin Requires support from the highest level (VC/DVCR) Requires support of financial officers in Research Office and at local Departmental level Consideration for admin burden of tax receipts -> Philanthropy office? Practicalities: WHICH PLATFORM? External or Internal? Official You Tube account Pay Pal account needed Multi Media/Commssupport? Coalition of the willing team of Social Media Mentors