IIEX
- 1. IMAGINED AND PRESENTED BY 06.13.2016 06.15.2016 Georgia Tech Hotel & Conference Center Atlanta INSIGHT INNOVATION EXCHANGE 2016 SUPPORTED BY
- 2. SAVE THE DATE FOR IIEX LATIN AMERICA THIS AUGUST. LIMA / AUGUST 24-25 2016 / iiex-la.insightinnovation.org Join us in Lima this August 24-25 for two days of our trademark focus on innovation, startups, collaboration and networking led by the industry thought leaders of Latin America.
- 3. WELCOME TO IIEX 2016 Welcome to Insight Innovation eXchange North America. Well let the event speak for itself, but we think youll agree that theres no event like IIeX. Prepare yourself. This event is fast-paced, jam-packed with brand new content, and full of opportunities to collaborate, network, and never stop learning. 01 MOBILE APP To access the most accurate up-to-the-minute version of the agenda, download the Bizzabo app for OSX or Android, search for IIeX North America, and press Join to access our event information. The access code to join the IIeX community is JOINIIEX. If you dont have a device handy, you can also check the online agenda via Unimrkts interactive charging station on the exhibitor floor. GET CONNECTED VIA WI-FI The network name is GT Visitor, and no password is required. NEED HELP? If you have questions on-site, or need any help, please stop by the registration desk on the first floor, or the IIeX table on the second floor. You can also email us at iiexevents@greenbook.org, and well get back to you ASAP. TWITTER Join the conversation online using the conference hashtag: #iiex you can also follow us at @InsightNovation for updates! DOWNLOADING PRESENTATIONS All presentation PDFs will be uploaded to our event website within the next few weeks. Well send an email to all attendees once theyre available.
- 4. GRAND BALLROOM: TRACK 1 CONFERENCE B: EXHIBIT HALL CONFERENCE 2: TRACK 4 (WORKSHOPS) DATAGAME TAP ROOM CONFERENCE 4: TRACK 3 CONFER- ENCE 5 BOARD ROOM CONFERENCE A: EXHIBIT HALL CONFER- ENCE 7 CONFER- ENCE 6 CONFER- ENCE 8 CONFER- ENCE 9 CONFERENCE C SCIFUTURES INTERACTIVE SPACE BUSINESS CENTER CONFER- ENCE1 CONFER- ENCEE ELEVATOR ELEVATOR OUTSIDE COURTYARD ESOMAR LOUNGE GRAND BALLROOM: TRACK 2 Check in for private meetings here. The IIeX table is located here if you have any questions. 02 VENUEMAP: SECOND FLOOR
- 5. 03 LOOKING FOR COOL STUFF AT IIEX? EXPERIENCE THE FUTURE DATAGAME TAPROOM Need a break? Were bringing the brews to you! Datagame is offering on-site microbrews and space to plug in (or unplug!). Visit them in Conference Room 3, between the rooms for Track 3 and Track 4. ESOMAR LOUNGE Grab a snack or a drink, and find a seat to relax or check your email here the lounge is located right across from the hotel elevators (see map on opposite page for reference!). SCIFUTURES INTERACTIVE SPACE Try out a variety of VR applications, check out wearable technologies, and experience the future with SciFutures! Visit them in Conference Room D. BRDO INNOVATION LAB Br辰do Creative Insight brought their mobile prototyping suite to IIeX! Their lab is a custom-designed shipping container retrofitted with everything needed to rapid prototype. Its parked outside the hotel lobby front doors, and Br辰do will be offering tours. NEED TO RELAX?
- 6. NETWORKING EVENTS MONDAY NETWORKING EVENT HOSTED BY MARKET CUBE Join us for complimentary drinks at Mondays networking event, hosted by Market Cube, at The Garden at Community Smith (on the Renaissance Hotel Rooftop) from 6:00-8:00PM. Its located at 866 West Peachtree St NW - dont forget to bring along your drink tickets; youll find them stuffed into your badge holder! TUESDAY NETWORKING EVENT HOSTED BY GREENBOOK After the days sessions end on Tuesday, please join us for drinks in the exhibit hall from 5:30-6:30PM, and connect with your fellow attendees. GINNY VALENTINE BADGE OF COURAGE AWARDS RECEPTION The Ginny Valentine Badge of Courage Awards are holding a reception offsite on Tuesday night from 6:00-7:30PM. Youll find them at The Barrelhouse, located at 22 5th Street Northwest, Suite B. WOMEN IN RESEARCH (WIRE) NETWORKING RECEPTION WiRE is holding a networking event on Tuesday night from 6:30-8:00PM. Join them in the Club Room on the ground floor! 04 NETWORKING AT IIEX SUNDAY WELCOME RECEPTION HOSTED BY SOAPBOX SAMPLE Coming in early on Sunday, or live in Atlanta? SoapBox Sample is hosting a pre-conference event so you can meet the other early bird attendees, and beat the registration rush by checking in early! Join us Sunday night from 7:30-9:00PM on the ground level of the Georgia Tech Hotel.
- 8. MORNING MOTIVATION SESSIONS / MEET IN HOTEL LOBBY AGENDA: DAY ONE 8:45AM-9:00AM Opening Remarks Gregg Archibald (Gen2 Advisors) & Sarah Snudden (Keurig Green Mountain) 9:00AM-9:20AM Science Faction: Tomorrowland Is Here Now Ari Popper (SciFutures) 9:20AM-9:40AM Future Shock: How Powerful Forces are Transforming Market Research Melanie Courtright (Research Now) 9:40AM-10:00AM Leveraging DIY Research at Sephora Sarah Beachler (Sephora) 10:00AM-10:20AM Fueling an Iconic Brand by Breaking the Rules of Insight Development Heather Malenshek (Harley-Davidson Motor Company) 10:20AM-10:40AM Time for a New Breed of Researcher? Joan Lewis (Independent) PLENARY SESSION / GRAND BALLROOM CHAIRED BY GREGG ARCHIBALD & SARAH SNUDDEN Living in a World of Science Faction 6:50AM-7:30AM Morning Runners Group NETWORKING BREAK & INNOVATION SHOWCASE 10:40AM-11:00AM Networking Break & Innovation Showcase 06 REGISTRATION & WELCOME COFFEE / HOTEL LOBBY 7:30AM-8:45AM Registration & Welcome Coffee 6:50AM-7:30AM Beginners Yoga Group by Corepower Yoga
- 9. 07 AGENDA: DAY ONE 11:00AM-11:20AM Automated Text Coding: Humans and Machines Learning Together Stu Shulman (Texifter) 11:20AM-11:40AM Automated Classification of Demonstrated Interests, at Scale and Depth Ian McCarty (eContext) 11:40AM-12:00PM Text Analytics for Social Media Insights Michalis Michael (DigitalMR) TRACK1/GRANDBALLROOM CHAIRED BY SETH GRIMES Harnessing Text for Human Insights 11:00AM-11:20AM Leveraging Innovations in Mobile Technology for Deeper Insights Brian Mondry (Kantar Health) 11:20AM-11:40AM Architecting an Insights Nervous System Steve August (FocusVision) & David Moore (Eli Lilly & Company) 11:40AM-12:00PM Global Seismic Shifts: Headwind or Tailwinds? Your Choice Ravi Parmeswar (Johnson & Johnson) TRACK2/GRANDBALLROOM CHAIRED BY JEFF ADLER Diagnosing the Future of Healthcare Insights 11:00AM-11:20AM The New EU Privacy Shield Impact on U.S. Research & Achieving Teamwork in Data Security Protection Rebecca West (Civicom) 11:20AM-11:40AM The Next Generation of Online Research: When Machine Learning Takes Over Surveys Adriana Rocha (eCGlobal) 11:40AM-12:00PM Focus Groups Provide New Insights vs. Tradi- tional Awake Groups Hal Goldberg (Qualitative and Quantitative Research) TRACK3/CONFERENCE4 CHAIRED BY MIKE COURTNEY New Horizons of Qualitative Research 11:00AM-11:30AM Workshop: Simplified Access to the Consumer Subconscious Aaron Reid, Ph.D. & Clint Tay- lor (Sentient Decision Science) 11:30AM-12:00PM Workshop: Visual Questionnaire Design A New Method for Improving Data Accuracy & Respondent Comprehension Jason Kramer (Vital Findings) TRACK4/CONFERENCE2 CHAIRED BY DANA STANLEY Workshops LUNCH FOR RED GROUP / DOWNSTAIRS DINING ROOM PLEASE REFER TO YOUR BADGE STICKER FOR YOUR GROUP 12:00PM-1:00PM Lunch Break & Innovation Showcase 12:00PM-12:20PM Millennial Family Passion Points: Marketing to the Family Heart, Not Its Head George Carey (Family Room LLC) TRACK 1 / GRAND BALLROOM CHAIRED BY RYAN HOGG UnderstandingtheMillennialMindset 12:00PM-12:20PM Turning Research into a Lead Generating Activity Through Content Development Christina Kyriazi (Peak 10) TRACK 2 / GRAND BALLROOM CHAIRED BY JOAN LEWIS LeadershipLessons
- 10. AGENDA: DAY ONE 12:20PM-12:40PM Join the #MRX Journey: Engaging Millennials to Create Actionable Insight Andy Pyle (Millennial Mix) & Sima Vasa (Infinity Squared Ventures) 12:40PM-1:00PM How the 4 Drivers of BeSci Crack the Code On the Millennial Mind Hunter Thurman (ThrivePlan) TRACK 1 / GRAND BALLROOM CHAIRED BY RYAN HOGG Understanding the Millennial Mindset 12:20PM-12:40PM The Womens Code: A New Leadership Balance Beate Chelette (Chelette Enterprises Inc) 12:40PM-1:00PM Raising Your Transformation IQ Jeff Resnick (Stakeholder Advisory Services) TRACK 2 / GRAND BALLROOM CHAIRED BY JOAN LEWIS Leadership Lessons 1:00PM-2:00PM Lunch Break & Innovation Showcase 1:00PM-1:20PM Millennial Family Passion Points: Marketing to the Family Heart, Not Its Head George Carey (Family Room LLC) 1:20PM-1:40PM Join the #MRX Journey: Engaging Millennials to Create Actionable Insight Andy Pyle (Millennial Mix) & Sima Vasa (Infinity Squared Ventures) 1:40PM-2:00PM How the 4 Drivers of BeSci Crack the Code On the Millennial Mind Hunter Thurman (ThrivePlan) TRACK 1 / GRAND BALLROOM CHAIRED BY RYAN HOGG Understanding the Millennial Mindset 1:00PM-1:20PM Panel: Ginny Valentine Badge of Courage Moderated by Fiona Blades, with panelists Dana DiGregorio (Nielsen), Caroline Smiley (Delta Air Lines) & Annie Pettit (Peanut Labs) 1:20PM-1:40PM Why Customer Centricity and Not Technology is the Future of Market Research Denyse Drummond Dunn (C3Centricity) 1:40PM-2:00PM Leverage the Workplace to Elevate Your Culture Patrick Braswell (Transcend) TRACK 2 / GRAND BALLROOM CHAIRED BY JOAN LEWIS Leadership Lessons LUNCH FOR BLUE GROUP / DOWNSTAIRS DINING ROOM PLEASE REFER TO YOUR BADGE STICKER FOR YOUR GROUP 08
- 11. AGENDA: DAY ONE 2:00PM-2:10PM Competition Finalist #1: Monet Networks Competition judged by Dan Foreman (Hatted), Joan Lewis (Independent), Jeff Krentz (Kantar), Scott Miller (Vision Critical) & Tanya Franklin (Lowes) 2:10PM-2:20PM Competition Finalist #2: Votechimp 2:20PM-2:30PM Competition Finalist #3: OdinText 2:30PM-2:40PM Competition Finalist #4: Remesh 2:40PM-2:50PM Competition Finalist #5: Collaborata 2:50PM-3:00PM Competition Finalist #6: Beatgrid Media TRACK1/GRANDBALLROOM CHAIREDBYGREGGARCHIBALD Insight Innovation Competition 2:00PM-2:20PM Will Watson Replace Researchers? Bruce Weed (IBM) 2:20PM-2:40PM Co-Creating a Tailored Experience to Identify Relevant Insights Leveraging Advanced Cognitive Text Analytics Sion Agami (P&G) & David Johnson (Decooda) 2:40PM-3:20PM The Perils & Pitfalls of Recall Memory: How Flawed Recall and Memory Bias Pollute Market Research Moderated by David Paull (Dialsmith), with panelists Elizabeth Merrick (Nest), Andrew Jeavons (Mass Cognition) & Elizabeth Loftus (UC Irvine) TRACK2/GRANDBALLROOM CHAIRED BY DAN FOREMAN Tipping the Sacred Cows of MR 2:00PM-2:20PM The Insight Value of Social Sentiment Seth Grimes (Alta Plana) 2:20PM-2:40PM Words++: How Social Communication Methods Are Changing the Game for Market Research Seth Redmore (Lexalytics) 2:40PM-3:00PM Photoshop, Kim Kardashian, & Twitter: Breaking the Internet with Social Analytics Jennifer Bruce (Adobe Systems) TRACK3/CONFERENCE4 CHAIRED BY SETH GRIMES Getting Social With Analytics 2:00PM-2:40PM Workshop: Ad Effectiveness Measuring Online to Offline Mahyar Salek & Dylan Lorimer (Google) 2:40PM-3:20PM Workshop: The Power of Retargeted Surveys Chris Kelly (Survata) TRACK4/CONFERENCE2 CHAIRED BY DANA STANLEY Workshops 09
- 12. AGENDA: DAY ONE 3:00PM-3:20PM IIeX Competition Winners Circle: Fetch Rewards Anusha Sthanunatha (Fetch Rewards) 3:20PM-3:40PM IIeX Competition Winners Circle: Dalia Research Nico Jaspers (Dalia Research) TRACK1/GRANDBALLROOM CHAIREDBYGREGGARCHIBALD Insight Innovation Competition 2:40PM-3:20PM (CONT) The Perils & Pitfalls of Recall Memory: How Flawed Recall and Memory Bias Pollute Market Research 3:20PM-3:40PM Social Disruption: The Vertical Network Arrives Ashlyn Berg (Spiceworks) TRACK2/GRANDBALLROOM CHAIRED BY DAN FOREMAN Tipping the Sacred Cows of MR 3:00PM-3:20PM Picture This How Machines Help Brands Organize Visual Content Daniel Hayden & Lisa Black (Oracle) 3:20PM-3:40PM The Visual DNA of Car Brands in Social Media Francesco DOrazio (Face/Pulsar) TRACK3/CONFERENCE4 CHAIRED BY SETH GRIMES Getting Social With Analytics 2:40PM-3:20PM (CONT) Workshop: The Power of Retargeted Surveys Chris Kelly (Survata) TRACK4/CONFERENCE2 CHAIRED BY DANA STANLEY Workshops NETWORKING BREAK & INNOVATION SHOWCASE 3:40PM-4:00PM Networking Break & Innovation Showcase 4:00PM-4:20PM Chameleon Communities: Immersive Learning Takes Many Forms Stephen Thompson (Ramius) & Kendall Nash (Burke Inc.) TRACK1/GRANDBALLROOM CHAIRED BY WILL LEACH Up Close & Personal With Consumers 4:00PM-4:20PM Simple Snackables are Taking Off: How Delta Airlines Bite-Sized Reporting is the Future Catherine Rickwood (MESH Experience) & Caroline Smiley (Delta Air Lines) TRACK2/GRANDBALLROOM CHAIRED BY PATRICIO PAGANI AI & Analytics 4:00PM-4:20PM The Power of Community: Building Connections for Engagement, Loyalty, and More Jonathan Price (Virtual Incentives) TRACK3/CONFERENCE4 CHAIREDBYDENYSEDRUMMOND Engagingand UnderstandingConsumers 4:00PM-4:40PM Workshop: The Power of Now Targeting Emotions to Improve the User Experience Seth DeAvila (Forbes Consulting Group) TRACK4/CONFERENCE2 CHAIRED BY DANA STANLEY Workshops 10
- 13. AGENDA: DAY ONE 4:20PM-4:40PM What Nonconscious Measurement Says About America as a Brand Elissa Moses (IPSOS Neuro & Behavioral Science Center) 4:40PM-5:00PM Return on Customer Investment: Linking Customer Insights to Revenue Growth Manila Austin, Ph.D (C Space) 5:00PM-5:20PM Social Insights: The Next Generation Rob Key (Converseon) 5:20PM-5:40PM Happiness, Hatred, & Hair: Forecasting the Presidential Election the System 1 Way Alex Hunt & Jeff McDonald (BrainJuicer) 5:40PM-5:50PM Closing Remarks Gregg Archibald (Gen2 Advisors) TRACK1/GRANDBALLROOM CHAIRED BY WILL LEACH Up Close & Personal With Consumers 4:20PM-4:40PM Can Machines See Bet- ter Than We Can? Analyz- ing Visual Data at Scale Kelsy Saulsbury (Schwan Food Company) & Sami Kaipa (GlimpzIt) 4:40PM-5:00PM Live Example of a Modern Storytelling Dashboard Rudy Nadilo (Dapresy) & Andrew Cannon (GRBN) 5:00PM-5:40PM Workshop: Applying Artificial Intelligence to Research Patricio Pagani & Jonathan Bear (Infotools) 5:40PM-5:50PM Closing Remarks Sarah Snudden (Keurig Green Mountain) TRACK2/GRANDBALLROOM CHAIRED BY PATRICIO PAGANI AI & Analytics 4:20PM-4:40PM Innovative Smartphone Qual in Action Jamie Shuttleworth (McGarryBowen Advertis- ing) & Ross McLean (Over the Shoulder) 4:40PM-5:00PM Dawn of the Promiscuous Consumer: Digital Natives Are Shopping Around Rebecca Brooks (Alter Agents) 5:00PM-5:20PM Applying Behavioral Eco- nomics: How Small Nudges Can Have a Major Impact Eric Singler (PRS IN VIVO) 5:20PM-5:40PM Eliminating the Bias in New Product Forecasts John Barrett (Consensus Point) & Thomas Juetten (IRI Worldwide) TRACK3/CONFERENCE4 CHAIREDBYDENYSEDRUMMOND Engagingand UnderstandingConsumers 4:00PM-4:40PM (CONT) Workshop: The Power of Now Targeting Emotions to Improve the User Experience Seth DeAvila (Forbes Consulting Group) 4:40PM-5:40PM Workshop: Brainstorming for the Future of Market Research Holly DeMuro (Confirmit) TRACK4/CONFERENCE2 CHAIRED BY DANA STANLEY Workshops NETWORKING EVENT / THE GARDEN AT COMMUNITY SMITH 6:00PM-8:00PM Networking Event hosted by Market Cube at The Garden at Community Smith (Renaissance Hotel Rooftop) 11
- 15. AGENDA: DAY TWO 8:45AM-9:00AM Opening Remarks Laura Bright (Bright Consulting) 9:00AM-9:20AM The App Generation Beyond USA & Millennials Claudio Flores Thomas & Guido Lara (Lexia) 9:20AM-9:40AM Cross Marketing in Action: Using Research Data to Unlock Cross Marketing Opportunities Frank Kelly (Lightspeed GMI) 9:40AM-10:00AM How Clorox Uses Technology to Rethink Research & Targeting Sandra Kang (Clorox) & Chris Kelly (Survata) 10:00AM-10:20AM Storytelling Without Storytellers: The Next Wave of DIY Jonathan Deitch (AYTM) TRACK1/GRANDBALLROOM CHAIRED BY LAURA BRIGHT The Survey Experience 8:45AM-9:00AM Opening Remarks Steve Needel (Advanced Simulations) 9:00AM-9:20AM I Didnt Do Anything Wrong: The Inventors Dilemma Rick West (Field Agent) 9:20AM-9:40AM Completing the Consumer Journey with Purchase Analytics Jared Schrieber (InfoScout) & Eric Pakurar (Geometry Global) 9:40AM-10:00AM Brands & American Mythol- ogy: Narrative Identity, Brand Identity & the Construction of the American Self Jim White (RealityCheck) 10:00AM-10:20AM Reimagining the Traditional Consumer Panel Bijal Shah (Ibotta, Inc.) TRACK2/GRANDBALLROOM CHAIRED BY STEVE NEEDEL ShopperInsightsforForesights 8:45AM-9:00AM Opening Remarks Peter Orban (GreenBook) 9:00AM-9:20AM Marketers vs Millennials: Do We Understand Their Needs? Lana Novikova (Heartbeat Ai) & KatjaBressette(BeaconInsights) 9:20AM-9:40AM #MakeSurveysGreatAgain: How to Gamify Your Survey in 10 Minutes Jason Anderson (Datagame) 9:40AM-10:00AM Conversational Chaos and Churn Prediction Harris Turner (Sententia, LLC) 10:00AM-10:20AM Have You Tried Stopping a Russian Nuclear Power Plant with Social Media Insights Before? Daniel Fazekas (Bakamo.Social) TRACK3/CONFERENCE4 CHAIRED BY PETER ORBAN Startup Summit 8:45AM-9:00AM Opening Remarks Jaceey Sebastian (Independent) 9:00AM-9:40AM TBA TBA 9:40AM-10:20AM The Future of Insight-Led Innovation Andy Ford & Kim Bowers (Br辰do Creative Insight) TRACK4/CONFERENCE2 CHAIREDBYJACEEYSEBASTIAN Workshops MORNING MOTIVATION SESSIONS / MEET IN HOTEL LOBBY 6:50AM-7:30AM Morning Runners Group 6:50AM-7:30AM Beginners Yoga Group by Corepower Yoga 13
- 16. AGENDA: DAY TWO 10:40AM-11:00AM The 5 Media Questions Brand Researchers Need to Answer Joel Rubinson (Rubinson & Partners) 11:00AM-11:20AM New Approach to Passive Media Recognition Unlocking New TV and Radio Insights Daniel Tjondronegoro (Beatgrid Media) 11:20AM-11:40AM Award Winning Cox Study Rex Briggs (Marketing Evolution) & Mollie Andrews (Cox Residential) 11:40AM-12:00PM What Does Presidential Mean to You? Parry Bedi (GlimpzIt) & Adhil Patel (TNS) TRACK1/GRANDBALLROOM CHAIRED BY JOEL RUBINSON Audience Measure(meant) for the Modern Consumer 10:40AM-11:20AM Impacting Clients: Raising the Bar Moderated by Andrew Cannon (GRBN), with panelists Alex Hunt (BrainJuicer), Simon Chadwick (Cambiar) & Kathy Cochran (Boston Consulting Group) 11:20AM-11:40AM Using Social Media Intelligence to Analyze Category & Brand Performance Against Changing Benefits Natasha Stevens (GfK) 11:40AM-12:00PM The Compass and the Map of Content Marketing Insights Andres Almeida & Peter McCue (AOL) TRACK2/GRANDBALLROOM CHAIRED BY JEFFREY RESNICK The Future of Insights 10:40AM-11:00AM Automating the Analysis of Open Question Re- sponses: Faster, More Ac- curate, More Consistent and in Every Language Dr. Jussi Karlgren (Gavagai) 11:00AM-11:20AM Advanced Location Intelligence for Retailers: Beyond Geofencing Artem Tinchurin & Nelly Mamyan (Squawk Surveys) 11:20AM-11:40AM Man vs. Machine: Harnessing the Power of Brand and Influencer Motivations Reed Berglund (Fullbottle) 11:40AM-12:00PM Agile Mobile Qualitative Video Research with Vidlet Patricia Roller (Vidlet) TRACK3/CONFERENCE4 CHAIRED BY PETER ORBAN Startup Summit 10:40AM-11:20AM Workshop: Best Practices in Establishing a Culture for Customer Co-Creation Allyssa B. Gresser (KL Communications) & Dan Womack (Aflac) 11:20AM-12:00PM Workshop: The Digital Download Workshop Optimizing Digital for Consumers Rick Candelaria (MetrixLab) & Nirali Bhagdev (Facebook) TRACK4/CONFERENCE2 CHAIREDBYJACEEYSEBASTIAN Workshops NETWORKING BREAK & INNOVATION SHOWCASE 10:20AM-10:40AM Networking Break & Innovation Showcase 14
- 17. AGENDA: DAY TWO EXECUTIVE ROUNDTABLE DISCUSSIONS / GRAND BALLROOM (TRACK 1 SIDE) CHAIRED BY DANA STANLEY / TABLES WILL ROTATE FOR ATTENDEES TO SWITCH DISCUSSIONS EVERY 20 MINUTES 12:00PM-1:00PM Table 1: Proactive Applications of Customer Co-Creation / Lisa Fuchs (KL Communications) Table 2: Making Online Qual More Dynamic / Ray Fischer (Aha! Online Qualitative Platform) Table 3: Creating Engaging Insight Experiences Instead of Research Projects / Jim Chastain (RealityCheck) Table 4: Meet the Research Participants / Kerry Hecht Labsuirs (Recollective) Table 5: Meet the Research Participants / Jessica Broome (Jessica Broome Research) Table 6: Ways for Increasing Your Return On Insights / Niels Schillewaert (InSites Consulting) Table 7: Text Analysis & Text Mining / Tom Anderson (Odintext) Table 8: Help Respondents Help Researchers (Qual + Quant) / Ken Berry (Jibunu) Table 9: Unlocking Facebook Topic Data / Francesco DOrazio (Pulsar) Table 10: Real Time Sensing of Millennial Behavior / Brianna Elefant (Signals Group) 1:00PM-2:00PM Lunch Break & Innovation Showcase EXECUTIVE ROUNDTABLE DISCUSSIONS / GRAND BALLROOM (TRACK 1 SIDE) CHAIRED BY DANA STANLEY / TABLES WILL ROTATE FOR ATTENDEES TO SWITCH DISCUSSIONS EVERY 20 MINUTES 1:00PM-2:00PM Table 1: Proactive Applications of Customer Co-Creation / Lisa Fuchs (KL Communications) Table 2: Making Online Qual More Dynamic / Ray Fischer (Aha! Online Qualitative Platform) Table 3: Creating Engaging Insight Experiences Instead of Research Projects / Jim Chastain (RealityCheck) Table 4: Meet the Research Participants / Kerry Hecht Labsuirs (Recollective) Table 5: Meet the Research Participants / Jessica Broome (Jessica Broome Research) Table 6: Ways for Increasing Your Return On Insights / Niels Schillewaert (InSites Consulting) Table 7: Text Analysis & Text Mining / Tom Anderson (Odintext) Table 8: Help Respondents Help Researchers (Qual + Quant) / Ken Berry (Jibunu) Table 9: Unlocking Facebook Topic Data / Francesco DOrazio (Pulsar) Table 10: Real Time Sensing of Millennial Behavior / Brianna Elefant (Signals Group) 12:00PM-1:00PM Lunch Break & Innovation Showcase LUNCH FOR RED GROUP / DOWNSTAIRS DINING ROOM PLEASE REFER TO YOUR BADGE STICKER FOR YOUR GROUP LUNCH FOR BLUE GROUP / DOWNSTAIRS DINING ROOM PLEASE REFER TO YOUR BADGE STICKER FOR YOUR GROUP 15
- 18. AGENDA: DAY TWO 2:00PM-2:20PM Altruism, Automation, & Effective Advertising; How Nehemiah Manufacturing Builds Brands, Create Jobs, and Change Lives Ryan Barry (ZappiStore) & Eric Wellinghoff (Nehemiah MFG) 2:20PM-2:40PM Leveraging Location: Triggered Mobile Surveys to Measure In-Store Purchase Behavior Saran Ganesh (SSI) & Jerry Farrell (Cond辿 Nast) 2:40PM-3:20PM Panel: Adaptation and Metamorphosis - A Look at the Future of Sample Moderated by Dave Carruthers (VoxPopMe), with panelists Patrick Comer (Lucid), Mendy Orimland (Prodege), Jacqueline Rosales (SoapBoxSample), & Bonnie Breslauer (Lightspeed Research) TRACK1/GRANDBALLROOM CHAIRED BY MIKE MACLEOD Automating the Future 2:00PM-2:20PM Understanding Your Brands Audience Through Interest-Graph Segmentation Ryan Hogg (Affinio) 2:20PM-2:40PM 2015 Global Brand Simplicity Index Findings David Pulaski (Siegel & Gale) 2:40PM-3:00PM The Power of Triangula- tion: How Integrating Multiple Data Sources Gave Birth to a New Brand Campaign Allan Fromen (IDC) & Kelly Hopping (Rackspace) 3:00PM-3:20PM Gatorade: Fueling Fast and Future- Focused Brand Insights Through Automation Jeff Powell (Added Value), Lauryl Schraedly (Pepsi/ Gatorade) & Ryan Barry (ZappiStore) TRACK2/GRANDBALLROOM CHAIRED BY JAMIE GORDON Branding 3.0 2:00PM-2:20PM Feedback 2.0 - How the Creative Review Process is Broken (And What Researchers Can Do About It) Trevor Solf (delvv.io) 2:20PM-2:40PM Sense360: How Mobile Sensor Data Can Transform Market Research Eli Portnoy (Sense360) 2:40PM-3:00PM Collaborative Research: A New Way to Think About Kickstarting Projects Peter Zollo (Collaborata) & Debra Senra (Euromonitor International) 3:00PM-3:20PM Atlantia Search: The Power of Client Centric Experience Juan Jos辿 Mora (Atlantia Search) TRACK3/CONFERENCE4 CHAIRED BY TODD POWERS StartupSummit 2:00PM-2:40PM Workshop: Empowering People with Video Insight Dave Carruthers (Voxpopme) 2:40PM-3:20PM Workshop: Adaptive Storytelling Know Your Brand, Know Your Audience Piero Procacci (Second City Works) TRACK4/CONFERENCE2 CHAIREDBYJACEEYSEBASTIAN Workshops 16
- 19. AGENDA: DAY TWO 3:40PM-4:00PM The Politics of Emotion and Reason Aaron Reid (Sentient Decision Science) 4:00PM-4:20PM An Insights Introspective: Einsteins Definition of Insanity & The Future of Consumer Insight Randy Adis (Olson Zaltman) & Dr. Andrew Baron (Univer- sity of British Columbia) 4:20PM-4:40PM The Future of Advertising is the Brain Why Branded Contents Success Will Be Driven by Neuroscience Kevin Keane (Brainsights) 4:40PM-5:00PM Strategic Brand Meaning Management: Aligning Associations, Metaphors, & Emotions for Enduring Brand Relationships Anders Bengtsson (Meta4 Insight) & Roberto Cymrot (Coca-Cola) TRACK1/GRANDBALLROOM CHAIREDBYANDREWJEAVONS Nonconscious Impact Measurement 3:40PM-4:00PM Future of Cross-Mix Mea- surement: TV Via ACR + Digital Attribution Rick Bruner (Viant) 4:00PM-4:20PM Developing Tools for Real-Time Brand Management: A Twitter/TNS Partnership Jonathan Sinton (TNS) & Heather OShea (Twitter) 4:20PM-4:40PM Monet A New Currency for Video Content Rating Anurag Bist (Monet Networks) 4:40PM-5:00PM Marketers Entertain & Inform Consumers to Convey Brands Message: Use These Techniques to Engage Audiences for Research Participation Craig Stevens & Dyna Boen (UBMobile) TRACK2/GRANDBALLROOM CHAIRED BY PETER ORBAN MarTech Meets Insights 3:40PM-4:00PM Democratizing Data From Analyst to C-Suite John Sevec (mTAB) 4:00PM-4:20PM Zero to 16 Countries in 30 Months: From Disruption to International Research Business James Fergusson (MDI) 4:20PM-4:40PM My Long Journey Into Market Research Ulf Kuhn (Votechimp) 4:40PM-5:00PM No More Metrics, Please! Alfonso Perez (Shopperception) TRACK3/CONFERENCE4 CHAIRED BY SETH GRIMES Startup Summit 3:40PM-4:20PM Workshop: Personas and Consumer Profiles Getting to the Very Essence of the Person Peter Simpson (Segmedica) 4:20PM-5:00PM The ABCs of Gen Z: Their Attitudes, Behaviors & Concerns Carol Fitzgerald (Buzzback) TRACK4/CONFERENCE2 CHAIREDBYJACEEYSEBASTIAN Workshops NETWORKING BREAK & INNOVATION SHOWCASE 3:20PM-3:40PM Networking Break & Innovation Showcase 17
- 20. 5:30PM-6:30PM GreenBook Networking Event Located in the Exhibit Hall 6:00PM-7:30PM Ginny Valentine Badge of Courage Awards Reception Located offsite at The Barrelhouse, at 22 5th Street Northwest, Suite B 6:30PM-8:00PM Women in Research (WiRE) Networking Reception Located in the Club Room on the 1st Floor AGENDA: DAY TWO 5:00PM-5:20PM Smile! How Emotion Analytics Drives Brand Engagement Paula David (Affectiva) 5:20PM-5:30PM Closing Remarks Gregg Archibald (Gen2 Advisors) TRACK1/GRANDBALLROOM CHAIREDBYANDREWJEAVONS Nonconscious Impact Measurement 5:00PM-5:20PM Audience-Centric Social Listening: Finding Customer Signals Overlooked by Market Research Seth Duncan (W2O Group) & Jessica Williams (Visa) 5:20PM-5:30PM Closing Remarks Sarah Snudden (Keurig Green Mountain) TRACK2/GRANDBALLROOM CHAIRED BY PETER ORBAN MarTech Meets Insights 5:00PM-5:20PM Transitioning Research From The Ape That Knows to The Ape That Creates Using Machine Learning and AI to Define Data Driven Creative Tom Edwards (Epsilon) & Sonny Garcia (Oculus360) TRACK3/CONFERENCE4 CHAIRED BY SETH GRIMES Startup Summit 5:00PM-5:20PM Exploring the Participant Experience Jessica Broome (Jessica Broome Research) & Kerry Hecht Labsuirs (Recollective) TRACK4/CONFERENCE2 CHAIREDBYJACEEYSEBASTIAN Workshops EVENING NETWORKING EVENTS 18
- 21. FIND YOUR INSPIRATION. TELL YOUR STORY. GROW YOUR BUSINESS. NEW YORK CITY / SEPTEMBER 30 2016 / imd.insightinnovation.org Join us this September in New York City for a day of learning, networking, and inspiration crafted to help you expand your market research business by utilizing the power of better marketing.
- 22. AGENDA: DAY THREE 8:45AM-9:00AM Opening Remarks Gregg Archibald (Gen2 Advisors) & Sarah Snudden (Keurig Green Mountain) 9:00AM-9:20AM Inspiring Vendors to Go the Distance for Exceptional Insights Debbie Balch (Elevated Insights) & Ramiro Davila (PepsiCo) 9:20AM-9:40AM The Brain Science of Buying Susan Weinschenk (The Team W) 9:40AM-10:00AM The Real Role of Emotions in Marketing Daryl Weber (Zero Mile Brands) 10:00AM-10:20AM GreenBook Research Industry Trends Panel: The Future of Insights Moderated by Sarah Snudden (Keurig Green Mountain) with panelists Kevin Lonnie (KL Communications), Mark Simon (Toluna), Collin Manaois (TangoCard), Steve Phillips (ZappiStore), Niels Schillewaert (InSites Consulting), Aaron Reid, Ph.D. (Sentient Decision Science) & Dave Carruthers (VoxPopMe) PLENARY SESSION / GRAND BALLROOM CHAIRED BY GREGG ARCHIBALD & SARAH SNUDDEN Creating the Future Now NETWORKING BREAK & INNOVATION SHOWCASE 10:40AM-11:00AM Networking Break & Innovation Showcase / Book Signing by Daryl Weber 11:00AM-11:20AM Transformative Partnerships: Facebooks Hybrid Approach to Insights Naomi Grewal (Facebook) PLENARY SESSION / GRAND BALLROOM CHAIRED BY GREGG ARCHIBALD & SARAH SNUDDEN Creating the Future Now 20
- 23. THANKS FOR BEING PART OF IIEX NORTH AMERICA - SEE US AGAIN AT FUTURE EVENTS IIEX LATIN AMERICA 2016 August 24-25, 2016 in Lima IIeX returns to Latin America for two days of our trademark focus on innovation, collaboration, and networking. INSIGHTS MARKETING DAY 2016 September 30, 2016 in New York City Insights Marketing Day is designed to deliver practical tips and hands-on training to help you market your business more effectively as a market researcher. IIEX FORUMS 2016: BEHAVIORAL MARKETING & NONCONSCIOUS IMPACT MEASUREMENT Autumn 2016 IIeX Forums will be back this year by popular demand. Join us for a learning experience focused on behavior change and neuroscience. If youre interested in getting involved with any upcoming events, please contact Chris Kosar, Director of Business Development at GreenBook (646.840.3427 / ckosar@greenbook.org) regarding sponsorship and exhibition opportunities. If you have any other questions regarding our events, please get in touch with us via iiexevents@greenbook.org. We hope to see you at another event soon! AGENDA: DAY THREE 11:20AM-12:00PM Client Panel: Future Needs for Corporate Researchers Moderated by Gregg Archibald (Gen2 Advisors), with panelists Nick McCracken (Ford Motor Company), Sarah Snudden (Keurig Green Mountain), & Charlie Rader (P&G) 12:00PM-12:20PM The Singularity is Now: Partnering With Cutting Edge Tech To Create Breakthrough Innovation Kyle Nel (Lowes Innovation Lab) 12:20PM-12:35PM Announcement of Insight Innovation Competition Results & Closing Remarks Gregg Archibald (Gen2 Advisors) & Sarah Snudden (Keurig Green Mountain) PLENARY SESSION / GRAND BALLROOM CHAIRED BY GREGG ARCHIBALD & SARAH SNUDDEN Creating the Future Now 21
- 24. GOLD SPONSORS THANKS TO OUR SPONSORS 22
- 25. MEDIA SPONSOR THANKS TO OUR SPONSORS INSIGHT INNOVATION COMPETITON SPONSORS GOLDEN TICKET SPONSOR LOUNGE SPONSOR TAPROOM SPONSOR WORKSHOP SPONSORS 23 NETWORKING EVENT SPONSORS
- 26. THANKS TO OUR SPONSORS EXHIBITORS 24
- 27. IIEX NORTH AMERICA IMAGINED AND PRESENTED BY 25 THANKS TO OUR SPONSORS & PARTNERS QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION MEDIA PARTNERS NOTEPAD & PEN SPONSOR ROUNDTABLE SPONSORS ESPRESSO SPONSOR WELLNESS SPONSOR
- 28. TITLE SPONSOR THANKS TO OUR SPONSORS PLATINUM SPONSORS