際際滷

際際滷Share a Scribd company logo

Ikea

蠏
蠏覲 蟾

ikea presentation (From Ikea annual report)

1 of 76
Downloaded 133 times
IKEA
Contents 0 1 INTRODUCTION 01. Basic Concept of Global Strategy 01. KEY 1 : CASH and CARRY 01. About Furniture Industry 02. OVERVIEW of IKEA group 0 2 Ikeas General Stratey 02. Foreign Entrance Strategy 03. Global Organization Strategy 04. Global Production Strategy 05. Global Marketing Strategy 0 3 Ikeas KEY Strategy 02. KEY 2 : Choice Architecture 03. KEY 3 : Changing-Room-Generation 0 4 View Point 01. About 02. Implication from IKEA 06. Global Human Resource Strategy
01. About Furniture Industry 02. General OVERVIEW of IKEA group Introduction 0 1
01. About Furniture Industry Introduction0 1
About Furniture Industry 0 1 INTRODUCTION FURNITURE INDUSTRY Understanding of Furniture Industry About Furniture Industry: Understanding l Current State (Global) l Current State (Local) 蟲 螳蟲 一 伎一 蟲語 レ 螻 蠍一 覦 螻谿曙 蟆 蠍一 語豌伎譯殊 伎一 譴 蟲 螳蟲 一 蠍 1. 2004 蟯語 覓伎姶覲 譴蟲, 螳 螳蟲 蠍讀 2. 螳蟲 覿 蟯瑚 覿 蟯 蟲譟 螳蟆蟆曙レ 企れ 3. リ鍵螳 譯狩蟇伎 豺豌 蟲伎譟郁鍵覦 DOMESTIC FURNITURE INDUSTRY FURNITURE INDUSTRY CLASSIFICATION
About Furniture Industry 0 1 INTRODUCTION FURNITURE INDUSTRY Understanding of Furniture Industry 32 螳蟲 譟一 47 襷れ / 46 襷れ 320 螳蟲 譟一 47 襷れ, 谿 3201 豺 覦 伎リ蟲 譟一 475 蠍壱螳 襷れ 32011 伎′ル 譟一 47520 螳蟲 襷れ 32012 襷ろ碁Μ 覦 豺 譟一 32019 覦 蠍壱 伎リ蟲 譟一 4786 譴螻襷れ 3202 覈螳蟲 譟一 47861 譴螻螳蟲襷れ 32021 譯朱逢 覦 覈螳蟲 譟一 32022 豺蠍郁蟲 譟一 46 襷 覦 譴螳 32029 蠍壱 覈蟲 譟一 46431 螳 螳蟲 襷れ 3209 蠍壱 螳蟲 譟一 465 蠍郁ル 覦 蟯覓狩 襷れ 32091 蠍 螳蟲 譟一 46591 覓伎 螳蟲 覦 蠍郁鍵襷れ 32099 蠏 蠍壱螳蟲 譟一 蟲 譴 覿襯 螳蟲一覿襯 DOMESTIC FURNITURE INDUSTRY FURNITURE INDUSTRY CLASSIFICATION About Furniture Industry: Understanding l Current State (Global) l Current State (Local)
0 1 INTRODUCTION FURNITURE INDUSTRY Current State of Furniture Industry WTO [International Trade Statistics(2013), 蠍° : 覦焔覿] 瑚 譯殊蟲 螳蟲一 瑚 螳蟲 : 2,200 ( 240譟一)襦 豢 瑚 螳蟲 蟲 讌 讀螳 : 2,105 譴蟲 螳蟲豢 觜譴 (23.4%) 蟲螳 2008 2009 2010 2011 2012 譴蟲 27,237 (15.3) 25,609 (17.5) 33,322 (19.9) 38,352 (20.1) 49,363 (23.4) 覩瑚記 6,489 (3.6) 4,981 (3.4) 6,081 (3,6) 6,643 (3.5) 7,432 (3.5) 危襴 13,791 (7.0) 10,264 (7.0) 10,363 (6.3) 11,297 (5.9) 10,562 (5.0) 12,449 (1.4) 10,352 (7.1) 10,792 (6.4) 13,009 (6.8) 12,104 (5.7) れ 2,472 (1.4) 1,961 (1.3) 2,111 (1.3) 2,420 (1.3) 2,270 (1.1) 瑚螳蟲蟲 (豢) 177,863 (100) 146,309 (100) 167,410 (100) 191,137 (100) 210,554 (100) 瑚 譯殊蟲 螳蟲豢 About Furniture Industry: Understanding l Current State (Global) l Current State (Local) About Furniture Industry GLOBAL CURRENT STATE DOMESTIC CURRENT STATE
0 1 INTRODUCTION 瑚 譯殊蟲 螳蟲一 瑚 螳蟲 : 2,200 ( 240譟一)襦 豢 瑚 螳蟲 蟲 讌 讀螳 : 2,105 譴蟲 螳蟲豢 觜譴 (23.4%) WTO [International Trade Statistics(2013), 蠍° : 覦焔覿] 瑚 譯殊蟲 螳蟲豢 About Furniture Industry FURNITURE INDUSTRY Current State of Furniture Industry About Furniture Industry: Understanding l Current State (Global) l Current State (Local) GLOBAL CURRENT STATE DOMESTIC CURRENT STATE
0 1 INTRODUCTION GLOBAL CURRENT STATE DOMESTIC CURRENT STATE About Furniture Industry FURNITURE INDUSTRY Current State of Furniture Industry 螳蟲一 螳 一豌 : 1襷 螳 (10 伎 1,289螳) 譬 : 6襷 覈 (10 伎 蠍一 35,214覈) 襷れ豌 : 1襷6豌 螳 譬 : 5襷 覈 蠏 覈 : 10譟一 (2011 蠍一, 螳蟲譟一 4譟 9260) About Furniture Industry: Understanding l Current State (Global) l Current State (Local) 2005 2006 2007 2008 2009 2010 2011 壱蠏 讀螳 豌伎(螳) 1,231 1,321 1,441 1,307 1,256 1,289 1,254 0.2% 譬(覈) 32,425 34,848 35,878 34,782 33,274 35,214 34,683 0.7% 一(10旧) 6,398.2 7,347.8 7,900.2 8,003.9 8,718.4 9,378.9 10,333.7 6.2% 覿螳螳豺(10旧) 2,256.4 2,541.5 2,679.7 2,742.4 2,974.3 2,955.1 3,109.8 3.8% 豢(覦焔 ) 424.7 587.3 619.7 577.7 517.6 676.0 885.2 10.8% 蟯螻旧糾譟一覲願(2012), KOTIS
0 1 INTRODUCTION About Furniture Industry FURNITURE INDUSTRY Current State of Furniture Industry About Furniture Industry: Understanding l Current State (Global) l Current State (Local) 蟲 螳蟲 一 旧 伎 譴 碁讌曙 一 螻谿曙 蟆 蠍一 蟲 螳蟲レ 蠏覈 讀螳, 蠍一蟆曙レ 渚 譴蟲, 覯碁 煙 螳 覈 譟企 讀螳 危襴, 煙 螻螳 覈 譟企 讀螳 GLOBAL CURRENT STATE DOMESTIC CURRENT STATE
0 1 INTRODUCTION About Furniture Industry FURNITURE INDUSTRY Current State of Furniture Industry About Furniture Industry: Understanding l Current State (Global) l Current State (Local) 蟲 螳蟲 一 旧 伎 譴 碁讌曙 一 螻谿曙 蟆 蠍一 蟲 螳蟲レ 蠏覈 讀螳, 蠍一蟆曙レ 渚 譴蟲, 覯碁 煙 螳 覈 譟企 讀螳 危襴, 煙 螻螳 覈 譟企 讀螳 螳蟲譟一 蠏覈 蠍一 襦 蟲 10 覩碁 豌 觜譴 86.9% 襷貅, 螳覦レ 伎 譴蠍一 蟆曙 渚 磯Μ 螳蟲一, 螻一朱 殊錆伎 蟲覿 豌伎 豌(a) 10碁碁(b) 觜(b/a) 譟一 豌 蟲 320,053 261,194 81.6% 螳蟲 譟一 10,059 8,742 86.9% 蟯螻旧糾譟一覲願(2012), KOTIS GLOBAL CURRENT STATE DOMESTIC CURRENT STATE
02. General Overview of IKEA group Introduction0 1
0 1 INTRODUCTION IKEAs Vision idea To create a better everyday life for the many people IKEAs Business idea To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them BUSINESS CONCEPT Vision and Business idea General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization General OVERVIEW of IKEA group
0 1 INTRODUCTION SUSTAINABLE GROWTH Investing for the FUTURE General OVERVIEW of IKEA group 3 GROWTH AREAS Quality products at low prices To reach many people, our products must be of good quality and affordable. We design with our customers needs in mind People & Planet Positive We are working towards having an overall positive impact on both people and the planet while we continue to grow. When people grow, IKEA grows too Our co-workers are essential for our continued growth. We see every person as a talent with the possibility to develop. We earn our money before we spend it. This makes it possible for us to make long-term investments for the future. General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization
General OVERVIEW of IKEA group 0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization KEY FIGURE IKEA group at a glance Total sales EUR 28.7 billion Stores 315 in 27 countries Products About 9,500 in the range Co-workers 135,000* Suppliers 1,046 home furnishing suppliers in 52 countries* Store visits 716 million Web visits more than 1.5 billion Catalogues 212 million printed in 29 languages* IKEA Food EUR 1.4 billion yearly turnover* Production Approximately 60% of our production is in Europe North America 51 stores Europe 222 stores Russia 14 stores Asia 23 stores Australia 5 stores
General OVERVIEW of IKEA group 0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization GERMANY USA FRANCE RUSSIA SWEDEN CHINA POLAND ITALY SWEDEN LITHUANIA EUROPE NORTH AMERICA ASIA and AUSTRAILIA RUSSIA EUROPE ASIA and AUSTRAILIA NORTH AMERICA RUSSIA SOUTH AMERICA 14% 12% 9% 7% 5% 23% 18% 8% 6% 4% 69% 16% 8% 7% 60% 33% 3% 3% 1% TOP 5 SELLING COUNTRIES TOP 5 PURCHASING COUNTRIES SALES PER REGION PURCHASING PER REGION
General OVERVIEW of IKEA group 0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization KEY FIGURE IKEA group at a glance (In millions of Euros) 2013 2012 Revenue 28,506 27,628 Cost of sales 15,786 15,723 Gross profit 12,720 11,905 Operating Cost 8,709 8,423 Operating Income 4,011 3,482 Total financial income and expense 81 427 Income before minority interests and taxes 4,092 3,909 Tax 775 695 Income before minority interests 3,317 3,214 Minority interests -15 -12 Net income 3,302 3,202 11.4 12.9 15 17.5 20 21.5 21.8 23.5 25.2 27.6 28.5 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 TOTAL REVENUE IN BILLIONS OF EUROS 2003-2013 CONSOLIDATED INCOME STATEMENT SEP 1, 2012 AUG 31, 2013
General OVERVIEW of IKEA group 0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization KEY FIGURE IKEA group at a glance (In millions of Euros) 2013 2012 Property, plant and equipment 17,036 17,264 Other fixed assets 2,493 2,672 Total fixed assets 19.529 19,936 Inventory 4,257 4,664 Receivables 2,193 2,270 Cash and securities 16,000 17,878 Totlal current assets 22,450 24,812 Total assets 41,979 44,748 CONSOLIDATED BALANCE SHEET EQUITY AND LIABILITIES CONSOLIDATED BALANCE SHEET ASSETS (In millions of Euros) 2013 2012 Group Equity 29,202 29,072 Long-term liabilities 1,898 2,523 Other non- current liabilities 1,567 1,625 Total non-current liabilities 3,465 4,418 Short-term liabilities 4,763 6,814 Other payables 4,549 4,714 Totlal current liabilities 9,312 11,528 Total eqiuity and liabilities 41,979 44,748 41% 38% 10% 6% 5% 2013 - TOTAL ASSETS 41,979 million Property, plant and equipment Cash and Securities Inventory Other fixed assets Receivables 70% 11% 11% 4%4% 2013 - TOTAL EQUITY AND LIABILITIES 41,979 million Group equity Short-term liablities Other payables Long-term liabilities Other non-current liabilities
0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization General OVERVIEW of IKEA group ORGANIZATION The IKEA group of companies T H h a I o t d S T B c G B J L t S T C m T w p a m c i o T s N o I
0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization General OVERVIEW of IKEA group ORGANIZATION The IKEA group of companies T H h a T B c G B J L t S T C m T w p a m c i o T s N o I Stichting INGKA Foundation, in the Netherlands, is our owner, its funds can only be used in two ways: (1)reinvested in the IKEA Group or (2)donated for charitable purposes through the Stichting IKEA Foundation.
0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization General OVERVIEW of IKEA group ORGANIZATION The IKEA group of companies The IKEA Group of companies (INGKA Holding B.V. and its controlled entities) has an ownership structure that ensures independence and a long-term approach
01. Basic Concept of Global Strategy 02. Foreign Entrance Strategy 03. Global Organization Strategy 04. Global Production Strategy 05. Global Marketing Strategy 06. Global Human Resource Strategy IKEAs General Strategy 0 2
01. Basic Concept of Global Strategy IKEAs General Strategy0 2
0 2 IKEAs General strategy BASIC CONCEPT Glocal Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource BASIC CONCEPT LOCALIZATION STRATEGY GLOBAL STRATEGY Basic Concept of Global Strategy 1. : 殊 覿襯 2. 覿覩, : 蠍磯蓋 + 讌
0 2 IKEAs General strategy BASIC CONCEPT LOCALIZATION STRATEGY 蠍磯蓋朱 蠍襦覯 豢蟲 螻牛給 蟲 螻殊レ 螻 れ企 危螻 讌譬 螳蟲 蠏覈 蟆曙, 讌 レ, 蠍襦覯 朱 觜 碁 GLOBAL STRATEGY Basic Concept of Global Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource BASIC CONCEPT Glocal Strategy
0 2 IKEAs General strategy BASIC CONCEPT LOCALIZATION STRATEGY GLOBAL STRATEGY Basic Concept of Global Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 覯 伎 讌 豢蟲 螳襯 殊讌 覯 豌伎＾蟇, 螳蟲 語 谿 蟲螳覲襦 谿覲 蟲 覿覩 - 伎 譴蟲 - 譴一元 蟆 朱蓋 - 覦磯螻 譟磯曙觜 BASIC CONCEPT Glocal Strategy
02. Foreign Entrance Strategy IKEAs General Strategy0 2
0 2 IKEAs General strategy ENTRANCE STRATEGY Franchising, Subcontracting Foreign Entrance Strategy BASIC CONCEPT 蟲螻曙 STRATEGY 谿伎 蟲 螻 一 螻曙 牛 伎 讌FRANCISE STRATEGY IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource
0 2 IKEAs General strategy BASIC CONCEPT 蟲螻曙 STRATEGY FRANCISE STRATEGY Foreign Entrance Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 谿伎 豐蠍 /蠏る 83 危 谿伎襦 Inter IKEA systems IKEA 谿伎 碁企襷 蟯襴 讌 谿伎 - 317螳 谿伎 螳 谿伎 - 46螳 谿伎 ENTRANCE STRATEGY Franchising, Subcontracting
0 2 IKEAs General strategy BASIC CONCEPT 蟲螻曙 STRATEGY FRANCISE STRATEGY Foreign Entrance Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource ENTRANCE STRATEGY Franchising, Subcontracting
0 2 IKEAs General strategy BASIC CONCEPT 蟲螻曙 STRATEGY FRANCISE STRATEGY Foreign Entrance Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 蟲 螻曙 螳螳螻 一 讀螳襯 蟲 螻曙 覦 2013 蠍一 52螳蟲 1,046螳 螻糾 ENTRANCE STRATEGY Franchising, Subcontracting
03. Global Organization Strategy IKEAs General Strategy0 2
0 2 IKEAs General strategy ORGANIZATION STRATEGY 蟲 蠍磯ル 譟一 Global Organization Strategy BASIC CONCEPT IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 朱 蠍襦覯 譟一蟲譟磯ゼ 蠍 螻る 谿伎襯 牛 伎 讌豢 れ 伎(, 讌 覓語 ) 蠍磯ル襦 180螳 れ る
04. Global Production Strategy IKEAs General Strategy0 2
0 2 IKEAs General strategy PRODUCTION STRATEGY Subcontract, Internalization Global Production Strategy BASIC CONCEPT INTERNAL SUPPLIER EXTERNAL SUPPLIER IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 譯朱 螻 磯逢 牛 碁 螳蟲襯 螻糾覦螻 朱, 一 螻襯 Swedwood襯 語 殊覿覿 企
0 2 IKEAs General strategy BASIC CONCEPT INTERNAL SUPPLIER EXTERNAL SUPPLIER Global Production Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource External supplier 螳 危 碁 螻糾豌 52螳蟲 1046螳 螻糾豌 螳蟲襯 覯 壱 覲伎 覈詩 蠍一企朱 リ鍵 螻 螻糾 螻糾豌伎 襤 蟲豢 譯殊 覿蟯企 誤 觜 讀螳覿 40%覿 PRODUCTION STRATEGY Subcontract, Internalization
0 2 IKEAs General strategy BASIC CONCEPT INTERNAL SUPPLIER EXTERNAL SUPPLIER Global Production Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource PRODUCTION STRATEGY Subcontract, Internalization Internal supplier Swedwood 91 れ 覈 螳螻 蠍一 Swedwood襯 語 , 譯殊 豌伎 覿蟯 螻糾 一 讀螳襯 螳蟲螻糾 企 JITろ , 螳る 覲
05. Global Marketing Strategy IKEAs General Strategy0 2
0 2 IKEAs General strategy MARKETING STRATEGY Global Marketing Global Marketing Strategy PRODUCT BRAND IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 覿覿 讌 豌企 譴 覯 伎 蟲螳覲 轟煙 螻 (ex 豺, 轟 , 螳, )
0 2 IKEAs General strategy PRODUCT BRAND Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 蠍襦覯 牛 觚 螳 れ伎 蟲螳 企語 れ晃觜 る, 譴蟲 蟆曙 譴蟲企 觚襯 誤 伎襦 讌豢 MARKETING STRATEGY Global Marketing
0 2 IKEAs General strategy PROMOTION 覦朱 豺危襦蠏碁ゼ 蠍襦覯 譴 蟯螻 讌豢 豐谿所鍵 語 覦蠑瑚鍵 讌 蟯螻GLOBAL LOCAL Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource MARKETING STRATEGY Global Marketing
0 2 IKEAs General strategy PROMOTION GLOBAL LOCAL Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 豺危襦蠏 螳 譴 襷貅 炎化 れ朱 襷 渚 伎 豺危襦蠏 (2013 蠍一 2 2豌襷覿 伎) MARKETING STRATEGY Global Marketing 觜 轟 蠏狩螻 觸°″ 螻褐 る 譯 襴れ 給. 苦 覲牛 讌 襴旧給.
0 2 IKEAs General strategy PROMOTION GLOBAL LOCAL Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 讌 蟯螻 襦 殊危 ろ 螳蟲襯 觜襦 蟇磯螳 朱 殊 蟆曙 讌 蟯螻 MARKETING STRATEGY Global Marketing
0 2 IKEAs General strategy PRICE Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 讌 螳蟲 レ 蟆曙 磯ジ ex - 覩瑚記 : 襷, 螳蟆 れ伎 蟆曙 螳觚襴 企Π : 朱 螳蟲 レ 蟆曙 襯 企 讌襦 MARKETING STRATEGY Global Marketing
0 2 IKEAs General strategy PRICE Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource MARKETING STRATEGY Global Marketing 螳蟆 谿覲 朱
0 2 IKEAs General strategy PRICE Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource Marketing Strategy Global Marketing 螳蟆 谿覲 朱 伎 豌 譴 螳 觜 螳蟆 豈 語殊 觜蟲 AUD $1 KRW 950
0 2 IKEAs General strategy PRICE Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource MARKETING STRATEGY Global Marketing 螳蟆 谿覲 朱 2,600 蠍一ヾ 豌企れ 蠍一朱 螳蟆
0 2 IKEAs General strategy PLACE Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 蠍襦覯 譴 Cash and Carry system 瑚浬 谿所 ろ れ 譯手碓 螻糾 螳 螻糾 蟲 朱蓋 : 覦磯螻 譟磯 觜 MARKETING STRATEGY Global Marketing
06. Global Human Resource Strategy IKEAs General Strategy0 2
0 2 IKEAs General strategy HUMAN RESOURCE STRATEGY 蠍襦覯 譴 語 Global Human Resource Strategy BASIC CONCEPT IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 螳 蟲譴 2000 れ 蠍襦覯 譴 旧朱 覩瑚記 : 豺企ゴろ(れ) 伎 覿 : 覯襯企 覯覯() : 襪 襦(覯蠍一)
01. KEY 1 : CASH and CARRY 02. KEY 2 : Choice Architecture 03. KEY 3 : Changing Room Generation 0 3 IKEAs KEY Strategy
01. CASH and CARRY strategy IKEAs KEY Strategy0 3
0 3 IKEAs KEY strategy CONCEPT of CASH and CARRY Give Cash, andTake Product KEY 1 : CASH and CARRY 蟲 螻螳 蠍朱 蠍 讌蠍螻 讌 蟲 螳讌螻 螳 蟆 IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT PROCESS ADVANTAGE
0 3 IKEAs KEY strategy KEY 1 : CASH and CARRY 1 You choose 2 You write down your choice 3 You pick things up yourself 4 You take your products home youreself 5 You assemble IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT PROCESS ADVANTAGE CONCEPT of CASH and CARRY Give Cash, andTake Product
0 3 IKEAs KEY strategy KEY 1 : CASH and CARRY 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 IKEA 朱 螳蟲 讌 IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT PROCESS ADVANTAGE Cash and carry襯 牛 襷れ 伎觜 螳 貊ろ レ朱 伎° 螳 ( 觜 1/6 螳) 螻蟯襴觜 螳 蠍一 : 伎°, 螻蟯襴觜, 襷れレ伎觜 螳 CONCEPT of CASH and CARRY Give Cash, andTake Product
0 3 IKEAs KEY strategy KEY 1 : CASH and CARRY IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT PROCESS ADVANTAGE 觜: 糾骸 谿語 螳蟆,讌襦 覲伎 CONCEPT of CASH and CARRY Give Cash, andTake Product
02. Choice Architecture strategy IKEAs KEY Strategy0 3
0 3 IKEAs KEY strategy CONCEPT of CHOICE ARCHITECTURE Choice Rearrangement causes Consumer Satisfaction KEY 2 : Choice Architecture 瑚 蟆一 企伎 襷れ擦讀 所襷 蟲焔覃 螻 襷譟焔 レ 譴. -襴谿 - IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR
0 3 IKEAs KEY strategy KEY 2 : Choice Architecture IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR 覲旧″ 牛 蠏 3螳 伎 襾碁朱 豢蟲襷 手鍵 CONCEPT of CHOICE ARCHITECTURE Choice Rearrangement causes Consumer Satisfaction
0 3 IKEAs KEY strategy KEY 2 : Choice Architecture IKEA in PORTUGAL IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR IKEA in CHINA CONCEPT of CHOICE ARCHITECTURE Choice Rearrangement causes Consumer Satisfaction
0 3 IKEAs KEY strategy KEY 2 : Choice Architecture IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR IKEA in USA CONCEPT of CHOICE ARCHITECTURE Choice Rearrangement causes Consumer Satisfaction
0 3 IKEAs KEY strategy KEY 2 : Choice Architecture IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR IKEA in SWEDEN CONCEPT of CHOICE ARCHITECTURE Choice Rearrangement causes Consumer Satisfaction
0 3 IKEAs KEY strategy Concept of Choice Architecture Choice Rearrangement causes Consumer Satisfaction KEY 2 : Choice Architecture IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR れ 覓誤豌危螳豺 谿曙 瑚浬 讌 讌 螳 覦覓 螳レ
03. Changing-Room-Generation strategy IKEAs KEY Strategy0 3
0 3 IKEAs KEY strategy CONCEPT of CHANGING-ROOM-GENERATION RENEWAL of House, similar with changing themselves KEY 3 : Changing-Room-Generation IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation LIFE STYLE : 襷 螳豺蟯朱 讌ル ろ殊 襷. BASIC CONCEPT UNBORING CAMPAIGN LIFESTYLE ADAPTATION
0 3 IKEAs KEY strategy KEY 3 : Changing-Room-Generation IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT UNBORING CAMPAIGN LIFESTYLE ADAPTATION 讌/願規 螳語隈レ 蟲 CONCEPT of CHANGING-ROOM-GENERATION RENEWAL of House, similar with changing themselves
0 3 IKEAs KEY strategy KEY 3 : Changing-Room-Generation IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT UNBORING CAMPAIGN LIFESTYLE ADAPTATION 蟷 讀蟇一 煙隈螳 豐蟲 螳蟲螳 螳煙 觜 CONCEPT of CHANGING-ROOM-GENERATION RENEWAL of House, similar with changing themselves
0 3 IKEAs KEY strategy Concept of Changing-Room-Generation RENEWAL of House, similar with changing themselves KEY 3 : Changing-Room-Generation IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT UNBORING CAMPAIGN LIFESTYLE ADAPTATION 觜襯 觜伎蟲 螳豺 螻 煙隈螳 螳煙 觜 螳豺 語 覲 伎 轟 螻 伎 貉 轟
01. About 02. Implication from IKEA View Point 0 4
01. About View Point0 4
0 4 View Point 蟆暑 レ 襷豢 覲螻 View point : About l Implication from IKEA About 覿 螳蟆 覿 蟆所鍵 豺豌 蠍 蟆所鍵覲 襴ろ 伎 107 230 139 73 33 136 157 209 231 163 351 248 36 43 88 145 254 280 0 50 100 150 200 250 300 350 400 2001 2002 2003 2004 2005 2006 2007 2008 2009 れ 豢 ( ) 伎給蠍一
0 4 View Point 蟆暑 レ 襷豢 覲螻 View point : About l Implication from IKEA About ろ(TF) 蟲 螻螳 襦語 螳 / 譴 覲 IK(INTERIOR KITCHEN), 襦 貉 企 INNO (5螳 讌) 蟆郁骸 107 230 139 73 33 136 157 209 231 163 351 248 36 43 88 145 254 280 0 50 100 150 200 250 300 350 400 2001 2002 2003 2004 2005 2006 2007 2008 2009 れ 豢 ( ) 伎給蠍一
0 4 View Point 襦 覦レ 覦 觜 IKEA襯 覯れ襷麹 蟆曙 觜 讌 伎讌 朱伎 螳蟆 30% 覯ろ 螻 -蟠蠍 CEO- VIEW POINT About View point : About l Implication from IKEA
02. Implication from IKEA View Point0 4
0 4 View Point 伎 旧 り記蠍一朱 り螳蠍 CASH and CARRY KEY 1 View point : About l Implication from IKEA Implication from IKEA Choice Architecture KEY 2 Changing-Room-Generation KEY 3 觜螳 覈 襷れ 豌願 螳讌 螳豺 覿 螻牛 郁豺 覿
蟯螻旧糾譟一覲願(2012), KOTIS 糾豌, 蟯 覦 譟一 糾 WTO [Iinternational Trade Statistics(2013) 伎, 覿ｸ - 襪朱蟇 給襭 讌, 覦一語 蟾 IKEA group yearly summary fy13 IKEA sustainability report Deloitte consulting case competition- case study 豌覦 譴蟲レ ロ襦 覦蠑 蠍襦覯 蠍一- LGERI 襴, 伎貊覃 一 [伎/] 危碁企讀蟠 伎 覦一磯 襷貅 碁 企 http://bemhong.blogspot.kr/2013/03/push-pull_23.html http://www.designdb.com/dtrend/trend.r.asp?menupkid=244&pkid=8389 http://m.mt.co.kr/new/view.html?no=2014081807583612488 http://koreameme.wordpress.com/2013/05/31/1-4/ http://farand.tistory.com/55 http://blog.naver.com/present1306/20209939826 http://www.mt.co.kr/view/mtview.php?type=1&no=2014081807583612488&outlink=1 http://blog.idealo.co.uk/worldwide-ikea-price-comparison-1635.html Reference

More Related Content

Ikea

  • 2. Contents 0 1 INTRODUCTION 01. Basic Concept of Global Strategy 01. KEY 1 : CASH and CARRY 01. About Furniture Industry 02. OVERVIEW of IKEA group 0 2 Ikeas General Stratey 02. Foreign Entrance Strategy 03. Global Organization Strategy 04. Global Production Strategy 05. Global Marketing Strategy 0 3 Ikeas KEY Strategy 02. KEY 2 : Choice Architecture 03. KEY 3 : Changing-Room-Generation 0 4 View Point 01. About 02. Implication from IKEA 06. Global Human Resource Strategy
  • 3. 01. About Furniture Industry 02. General OVERVIEW of IKEA group Introduction 0 1
  • 4. 01. About Furniture Industry Introduction0 1
  • 5. About Furniture Industry 0 1 INTRODUCTION FURNITURE INDUSTRY Understanding of Furniture Industry About Furniture Industry: Understanding l Current State (Global) l Current State (Local) 蟲 螳蟲 一 伎一 蟲語 レ 螻 蠍一 覦 螻谿曙 蟆 蠍一 語豌伎譯殊 伎一 譴 蟲 螳蟲 一 蠍 1. 2004 蟯語 覓伎姶覲 譴蟲, 螳 螳蟲 蠍讀 2. 螳蟲 覿 蟯瑚 覿 蟯 蟲譟 螳蟆蟆曙レ 企れ 3. リ鍵螳 譯狩蟇伎 豺豌 蟲伎譟郁鍵覦 DOMESTIC FURNITURE INDUSTRY FURNITURE INDUSTRY CLASSIFICATION
  • 6. About Furniture Industry 0 1 INTRODUCTION FURNITURE INDUSTRY Understanding of Furniture Industry 32 螳蟲 譟一 47 襷れ / 46 襷れ 320 螳蟲 譟一 47 襷れ, 谿 3201 豺 覦 伎リ蟲 譟一 475 蠍壱螳 襷れ 32011 伎′ル 譟一 47520 螳蟲 襷れ 32012 襷ろ碁Μ 覦 豺 譟一 32019 覦 蠍壱 伎リ蟲 譟一 4786 譴螻襷れ 3202 覈螳蟲 譟一 47861 譴螻螳蟲襷れ 32021 譯朱逢 覦 覈螳蟲 譟一 32022 豺蠍郁蟲 譟一 46 襷 覦 譴螳 32029 蠍壱 覈蟲 譟一 46431 螳 螳蟲 襷れ 3209 蠍壱 螳蟲 譟一 465 蠍郁ル 覦 蟯覓狩 襷れ 32091 蠍 螳蟲 譟一 46591 覓伎 螳蟲 覦 蠍郁鍵襷れ 32099 蠏 蠍壱螳蟲 譟一 蟲 譴 覿襯 螳蟲一覿襯 DOMESTIC FURNITURE INDUSTRY FURNITURE INDUSTRY CLASSIFICATION About Furniture Industry: Understanding l Current State (Global) l Current State (Local)
  • 7. 0 1 INTRODUCTION FURNITURE INDUSTRY Current State of Furniture Industry WTO [International Trade Statistics(2013), 蠍° : 覦焔覿] 瑚 譯殊蟲 螳蟲一 瑚 螳蟲 : 2,200 ( 240譟一)襦 豢 瑚 螳蟲 蟲 讌 讀螳 : 2,105 譴蟲 螳蟲豢 觜譴 (23.4%) 蟲螳 2008 2009 2010 2011 2012 譴蟲 27,237 (15.3) 25,609 (17.5) 33,322 (19.9) 38,352 (20.1) 49,363 (23.4) 覩瑚記 6,489 (3.6) 4,981 (3.4) 6,081 (3,6) 6,643 (3.5) 7,432 (3.5) 危襴 13,791 (7.0) 10,264 (7.0) 10,363 (6.3) 11,297 (5.9) 10,562 (5.0) 12,449 (1.4) 10,352 (7.1) 10,792 (6.4) 13,009 (6.8) 12,104 (5.7) れ 2,472 (1.4) 1,961 (1.3) 2,111 (1.3) 2,420 (1.3) 2,270 (1.1) 瑚螳蟲蟲 (豢) 177,863 (100) 146,309 (100) 167,410 (100) 191,137 (100) 210,554 (100) 瑚 譯殊蟲 螳蟲豢 About Furniture Industry: Understanding l Current State (Global) l Current State (Local) About Furniture Industry GLOBAL CURRENT STATE DOMESTIC CURRENT STATE
  • 8. 0 1 INTRODUCTION 瑚 譯殊蟲 螳蟲一 瑚 螳蟲 : 2,200 ( 240譟一)襦 豢 瑚 螳蟲 蟲 讌 讀螳 : 2,105 譴蟲 螳蟲豢 觜譴 (23.4%) WTO [International Trade Statistics(2013), 蠍° : 覦焔覿] 瑚 譯殊蟲 螳蟲豢 About Furniture Industry FURNITURE INDUSTRY Current State of Furniture Industry About Furniture Industry: Understanding l Current State (Global) l Current State (Local) GLOBAL CURRENT STATE DOMESTIC CURRENT STATE
  • 9. 0 1 INTRODUCTION GLOBAL CURRENT STATE DOMESTIC CURRENT STATE About Furniture Industry FURNITURE INDUSTRY Current State of Furniture Industry 螳蟲一 螳 一豌 : 1襷 螳 (10 伎 1,289螳) 譬 : 6襷 覈 (10 伎 蠍一 35,214覈) 襷れ豌 : 1襷6豌 螳 譬 : 5襷 覈 蠏 覈 : 10譟一 (2011 蠍一, 螳蟲譟一 4譟 9260) About Furniture Industry: Understanding l Current State (Global) l Current State (Local) 2005 2006 2007 2008 2009 2010 2011 壱蠏 讀螳 豌伎(螳) 1,231 1,321 1,441 1,307 1,256 1,289 1,254 0.2% 譬(覈) 32,425 34,848 35,878 34,782 33,274 35,214 34,683 0.7% 一(10旧) 6,398.2 7,347.8 7,900.2 8,003.9 8,718.4 9,378.9 10,333.7 6.2% 覿螳螳豺(10旧) 2,256.4 2,541.5 2,679.7 2,742.4 2,974.3 2,955.1 3,109.8 3.8% 豢(覦焔 ) 424.7 587.3 619.7 577.7 517.6 676.0 885.2 10.8% 蟯螻旧糾譟一覲願(2012), KOTIS
  • 10. 0 1 INTRODUCTION About Furniture Industry FURNITURE INDUSTRY Current State of Furniture Industry About Furniture Industry: Understanding l Current State (Global) l Current State (Local) 蟲 螳蟲 一 旧 伎 譴 碁讌曙 一 螻谿曙 蟆 蠍一 蟲 螳蟲レ 蠏覈 讀螳, 蠍一蟆曙レ 渚 譴蟲, 覯碁 煙 螳 覈 譟企 讀螳 危襴, 煙 螻螳 覈 譟企 讀螳 GLOBAL CURRENT STATE DOMESTIC CURRENT STATE
  • 11. 0 1 INTRODUCTION About Furniture Industry FURNITURE INDUSTRY Current State of Furniture Industry About Furniture Industry: Understanding l Current State (Global) l Current State (Local) 蟲 螳蟲 一 旧 伎 譴 碁讌曙 一 螻谿曙 蟆 蠍一 蟲 螳蟲レ 蠏覈 讀螳, 蠍一蟆曙レ 渚 譴蟲, 覯碁 煙 螳 覈 譟企 讀螳 危襴, 煙 螻螳 覈 譟企 讀螳 螳蟲譟一 蠏覈 蠍一 襦 蟲 10 覩碁 豌 觜譴 86.9% 襷貅, 螳覦レ 伎 譴蠍一 蟆曙 渚 磯Μ 螳蟲一, 螻一朱 殊錆伎 蟲覿 豌伎 豌(a) 10碁碁(b) 觜(b/a) 譟一 豌 蟲 320,053 261,194 81.6% 螳蟲 譟一 10,059 8,742 86.9% 蟯螻旧糾譟一覲願(2012), KOTIS GLOBAL CURRENT STATE DOMESTIC CURRENT STATE
  • 12. 02. General Overview of IKEA group Introduction0 1
  • 13. 0 1 INTRODUCTION IKEAs Vision idea To create a better everyday life for the many people IKEAs Business idea To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them BUSINESS CONCEPT Vision and Business idea General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization General OVERVIEW of IKEA group
  • 14. 0 1 INTRODUCTION SUSTAINABLE GROWTH Investing for the FUTURE General OVERVIEW of IKEA group 3 GROWTH AREAS Quality products at low prices To reach many people, our products must be of good quality and affordable. We design with our customers needs in mind People & Planet Positive We are working towards having an overall positive impact on both people and the planet while we continue to grow. When people grow, IKEA grows too Our co-workers are essential for our continued growth. We see every person as a talent with the possibility to develop. We earn our money before we spend it. This makes it possible for us to make long-term investments for the future. General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization
  • 15. General OVERVIEW of IKEA group 0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization KEY FIGURE IKEA group at a glance Total sales EUR 28.7 billion Stores 315 in 27 countries Products About 9,500 in the range Co-workers 135,000* Suppliers 1,046 home furnishing suppliers in 52 countries* Store visits 716 million Web visits more than 1.5 billion Catalogues 212 million printed in 29 languages* IKEA Food EUR 1.4 billion yearly turnover* Production Approximately 60% of our production is in Europe North America 51 stores Europe 222 stores Russia 14 stores Asia 23 stores Australia 5 stores
  • 16. General OVERVIEW of IKEA group 0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization GERMANY USA FRANCE RUSSIA SWEDEN CHINA POLAND ITALY SWEDEN LITHUANIA EUROPE NORTH AMERICA ASIA and AUSTRAILIA RUSSIA EUROPE ASIA and AUSTRAILIA NORTH AMERICA RUSSIA SOUTH AMERICA 14% 12% 9% 7% 5% 23% 18% 8% 6% 4% 69% 16% 8% 7% 60% 33% 3% 3% 1% TOP 5 SELLING COUNTRIES TOP 5 PURCHASING COUNTRIES SALES PER REGION PURCHASING PER REGION
  • 17. General OVERVIEW of IKEA group 0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization KEY FIGURE IKEA group at a glance (In millions of Euros) 2013 2012 Revenue 28,506 27,628 Cost of sales 15,786 15,723 Gross profit 12,720 11,905 Operating Cost 8,709 8,423 Operating Income 4,011 3,482 Total financial income and expense 81 427 Income before minority interests and taxes 4,092 3,909 Tax 775 695 Income before minority interests 3,317 3,214 Minority interests -15 -12 Net income 3,302 3,202 11.4 12.9 15 17.5 20 21.5 21.8 23.5 25.2 27.6 28.5 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 TOTAL REVENUE IN BILLIONS OF EUROS 2003-2013 CONSOLIDATED INCOME STATEMENT SEP 1, 2012 AUG 31, 2013
  • 18. General OVERVIEW of IKEA group 0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization KEY FIGURE IKEA group at a glance (In millions of Euros) 2013 2012 Property, plant and equipment 17,036 17,264 Other fixed assets 2,493 2,672 Total fixed assets 19.529 19,936 Inventory 4,257 4,664 Receivables 2,193 2,270 Cash and securities 16,000 17,878 Totlal current assets 22,450 24,812 Total assets 41,979 44,748 CONSOLIDATED BALANCE SHEET EQUITY AND LIABILITIES CONSOLIDATED BALANCE SHEET ASSETS (In millions of Euros) 2013 2012 Group Equity 29,202 29,072 Long-term liabilities 1,898 2,523 Other non- current liabilities 1,567 1,625 Total non-current liabilities 3,465 4,418 Short-term liabilities 4,763 6,814 Other payables 4,549 4,714 Totlal current liabilities 9,312 11,528 Total eqiuity and liabilities 41,979 44,748 41% 38% 10% 6% 5% 2013 - TOTAL ASSETS 41,979 million Property, plant and equipment Cash and Securities Inventory Other fixed assets Receivables 70% 11% 11% 4%4% 2013 - TOTAL EQUITY AND LIABILITIES 41,979 million Group equity Short-term liablities Other payables Long-term liabilities Other non-current liabilities
  • 19. 0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization General OVERVIEW of IKEA group ORGANIZATION The IKEA group of companies T H h a I o t d S T B c G B J L t S T C m T w p a m c i o T s N o I
  • 20. 0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization General OVERVIEW of IKEA group ORGANIZATION The IKEA group of companies T H h a T B c G B J L t S T C m T w p a m c i o T s N o I Stichting INGKA Foundation, in the Netherlands, is our owner, its funds can only be used in two ways: (1)reinvested in the IKEA Group or (2)donated for charitable purposes through the Stichting IKEA Foundation.
  • 21. 0 1 INTRODUCTION General OVERVIEW of IKEA : Business Concept l Sustainable Growth l Key Figure l Organization General OVERVIEW of IKEA group ORGANIZATION The IKEA group of companies The IKEA Group of companies (INGKA Holding B.V. and its controlled entities) has an ownership structure that ensures independence and a long-term approach
  • 22. 01. Basic Concept of Global Strategy 02. Foreign Entrance Strategy 03. Global Organization Strategy 04. Global Production Strategy 05. Global Marketing Strategy 06. Global Human Resource Strategy IKEAs General Strategy 0 2
  • 23. 01. Basic Concept of Global Strategy IKEAs General Strategy0 2
  • 24. 0 2 IKEAs General strategy BASIC CONCEPT Glocal Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource BASIC CONCEPT LOCALIZATION STRATEGY GLOBAL STRATEGY Basic Concept of Global Strategy 1. : 殊 覿襯 2. 覿覩, : 蠍磯蓋 + 讌
  • 25. 0 2 IKEAs General strategy BASIC CONCEPT LOCALIZATION STRATEGY 蠍磯蓋朱 蠍襦覯 豢蟲 螻牛給 蟲 螻殊レ 螻 れ企 危螻 讌譬 螳蟲 蠏覈 蟆曙, 讌 レ, 蠍襦覯 朱 觜 碁 GLOBAL STRATEGY Basic Concept of Global Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource BASIC CONCEPT Glocal Strategy
  • 26. 0 2 IKEAs General strategy BASIC CONCEPT LOCALIZATION STRATEGY GLOBAL STRATEGY Basic Concept of Global Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 覯 伎 讌 豢蟲 螳襯 殊讌 覯 豌伎＾蟇, 螳蟲 語 谿 蟲螳覲襦 谿覲 蟲 覿覩 - 伎 譴蟲 - 譴一元 蟆 朱蓋 - 覦磯螻 譟磯曙觜 BASIC CONCEPT Glocal Strategy
  • 27. 02. Foreign Entrance Strategy IKEAs General Strategy0 2
  • 28. 0 2 IKEAs General strategy ENTRANCE STRATEGY Franchising, Subcontracting Foreign Entrance Strategy BASIC CONCEPT 蟲螻曙 STRATEGY 谿伎 蟲 螻 一 螻曙 牛 伎 讌FRANCISE STRATEGY IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource
  • 29. 0 2 IKEAs General strategy BASIC CONCEPT 蟲螻曙 STRATEGY FRANCISE STRATEGY Foreign Entrance Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 谿伎 豐蠍 /蠏る 83 危 谿伎襦 Inter IKEA systems IKEA 谿伎 碁企襷 蟯襴 讌 谿伎 - 317螳 谿伎 螳 谿伎 - 46螳 谿伎 ENTRANCE STRATEGY Franchising, Subcontracting
  • 30. 0 2 IKEAs General strategy BASIC CONCEPT 蟲螻曙 STRATEGY FRANCISE STRATEGY Foreign Entrance Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource ENTRANCE STRATEGY Franchising, Subcontracting
  • 31. 0 2 IKEAs General strategy BASIC CONCEPT 蟲螻曙 STRATEGY FRANCISE STRATEGY Foreign Entrance Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 蟲 螻曙 螳螳螻 一 讀螳襯 蟲 螻曙 覦 2013 蠍一 52螳蟲 1,046螳 螻糾 ENTRANCE STRATEGY Franchising, Subcontracting
  • 32. 03. Global Organization Strategy IKEAs General Strategy0 2
  • 33. 0 2 IKEAs General strategy ORGANIZATION STRATEGY 蟲 蠍磯ル 譟一 Global Organization Strategy BASIC CONCEPT IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 朱 蠍襦覯 譟一蟲譟磯ゼ 蠍 螻る 谿伎襯 牛 伎 讌豢 れ 伎(, 讌 覓語 ) 蠍磯ル襦 180螳 れ る
  • 34. 04. Global Production Strategy IKEAs General Strategy0 2
  • 35. 0 2 IKEAs General strategy PRODUCTION STRATEGY Subcontract, Internalization Global Production Strategy BASIC CONCEPT INTERNAL SUPPLIER EXTERNAL SUPPLIER IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 譯朱 螻 磯逢 牛 碁 螳蟲襯 螻糾覦螻 朱, 一 螻襯 Swedwood襯 語 殊覿覿 企
  • 36. 0 2 IKEAs General strategy BASIC CONCEPT INTERNAL SUPPLIER EXTERNAL SUPPLIER Global Production Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource External supplier 螳 危 碁 螻糾豌 52螳蟲 1046螳 螻糾豌 螳蟲襯 覯 壱 覲伎 覈詩 蠍一企朱 リ鍵 螻 螻糾 螻糾豌伎 襤 蟲豢 譯殊 覿蟯企 誤 觜 讀螳覿 40%覿 PRODUCTION STRATEGY Subcontract, Internalization
  • 37. 0 2 IKEAs General strategy BASIC CONCEPT INTERNAL SUPPLIER EXTERNAL SUPPLIER Global Production Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource PRODUCTION STRATEGY Subcontract, Internalization Internal supplier Swedwood 91 れ 覈 螳螻 蠍一 Swedwood襯 語 , 譯殊 豌伎 覿蟯 螻糾 一 讀螳襯 螳蟲螻糾 企 JITろ , 螳る 覲
  • 38. 05. Global Marketing Strategy IKEAs General Strategy0 2
  • 39. 0 2 IKEAs General strategy MARKETING STRATEGY Global Marketing Global Marketing Strategy PRODUCT BRAND IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 覿覿 讌 豌企 譴 覯 伎 蟲螳覲 轟煙 螻 (ex 豺, 轟 , 螳, )
  • 40. 0 2 IKEAs General strategy PRODUCT BRAND Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 蠍襦覯 牛 觚 螳 れ伎 蟲螳 企語 れ晃觜 る, 譴蟲 蟆曙 譴蟲企 觚襯 誤 伎襦 讌豢 MARKETING STRATEGY Global Marketing
  • 41. 0 2 IKEAs General strategy PROMOTION 覦朱 豺危襦蠏碁ゼ 蠍襦覯 譴 蟯螻 讌豢 豐谿所鍵 語 覦蠑瑚鍵 讌 蟯螻GLOBAL LOCAL Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource MARKETING STRATEGY Global Marketing
  • 42. 0 2 IKEAs General strategy PROMOTION GLOBAL LOCAL Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 豺危襦蠏 螳 譴 襷貅 炎化 れ朱 襷 渚 伎 豺危襦蠏 (2013 蠍一 2 2豌襷覿 伎) MARKETING STRATEGY Global Marketing 觜 轟 蠏狩螻 觸°″ 螻褐 る 譯 襴れ 給. 苦 覲牛 讌 襴旧給.
  • 43. 0 2 IKEAs General strategy PROMOTION GLOBAL LOCAL Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 讌 蟯螻 襦 殊危 ろ 螳蟲襯 觜襦 蟇磯螳 朱 殊 蟆曙 讌 蟯螻 MARKETING STRATEGY Global Marketing
  • 44. 0 2 IKEAs General strategy PRICE Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 讌 螳蟲 レ 蟆曙 磯ジ ex - 覩瑚記 : 襷, 螳蟆 れ伎 蟆曙 螳觚襴 企Π : 朱 螳蟲 レ 蟆曙 襯 企 讌襦 MARKETING STRATEGY Global Marketing
  • 45. 0 2 IKEAs General strategy PRICE Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource MARKETING STRATEGY Global Marketing 螳蟆 谿覲 朱
  • 46. 0 2 IKEAs General strategy PRICE Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource Marketing Strategy Global Marketing 螳蟆 谿覲 朱 伎 豌 譴 螳 觜 螳蟆 豈 語殊 觜蟲 AUD $1 KRW 950
  • 47. 0 2 IKEAs General strategy PRICE Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource MARKETING STRATEGY Global Marketing 螳蟆 谿覲 朱 2,600 蠍一ヾ 豌企れ 蠍一朱 螳蟆
  • 48. 0 2 IKEAs General strategy PLACE Global Marketing Strategy IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 蠍襦覯 譴 Cash and Carry system 瑚浬 谿所 ろ れ 譯手碓 螻糾 螳 螻糾 蟲 朱蓋 : 覦磯螻 譟磯 觜 MARKETING STRATEGY Global Marketing
  • 49. 06. Global Human Resource Strategy IKEAs General Strategy0 2
  • 50. 0 2 IKEAs General strategy HUMAN RESOURCE STRATEGY 蠍襦覯 譴 語 Global Human Resource Strategy BASIC CONCEPT IKEAs General strategy : Basic concept l Foreign Entrance l Organization l Production l Marketing l Human Resource 螳 蟲譴 2000 れ 蠍襦覯 譴 旧朱 覩瑚記 : 豺企ゴろ(れ) 伎 覿 : 覯襯企 覯覯() : 襪 襦(覯蠍一)
  • 51. 01. KEY 1 : CASH and CARRY 02. KEY 2 : Choice Architecture 03. KEY 3 : Changing Room Generation 0 3 IKEAs KEY Strategy
  • 52. 01. CASH and CARRY strategy IKEAs KEY Strategy0 3
  • 53. 0 3 IKEAs KEY strategy CONCEPT of CASH and CARRY Give Cash, andTake Product KEY 1 : CASH and CARRY 蟲 螻螳 蠍朱 蠍 讌蠍螻 讌 蟲 螳讌螻 螳 蟆 IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT PROCESS ADVANTAGE
  • 54. 0 3 IKEAs KEY strategy KEY 1 : CASH and CARRY 1 You choose 2 You write down your choice 3 You pick things up yourself 4 You take your products home youreself 5 You assemble IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT PROCESS ADVANTAGE CONCEPT of CASH and CARRY Give Cash, andTake Product
  • 55. 0 3 IKEAs KEY strategy KEY 1 : CASH and CARRY 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 IKEA 朱 螳蟲 讌 IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT PROCESS ADVANTAGE Cash and carry襯 牛 襷れ 伎觜 螳 貊ろ レ朱 伎° 螳 ( 觜 1/6 螳) 螻蟯襴觜 螳 蠍一 : 伎°, 螻蟯襴觜, 襷れレ伎觜 螳 CONCEPT of CASH and CARRY Give Cash, andTake Product
  • 56. 0 3 IKEAs KEY strategy KEY 1 : CASH and CARRY IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT PROCESS ADVANTAGE 觜: 糾骸 谿語 螳蟆,讌襦 覲伎 CONCEPT of CASH and CARRY Give Cash, andTake Product
  • 57. 02. Choice Architecture strategy IKEAs KEY Strategy0 3
  • 58. 0 3 IKEAs KEY strategy CONCEPT of CHOICE ARCHITECTURE Choice Rearrangement causes Consumer Satisfaction KEY 2 : Choice Architecture 瑚 蟆一 企伎 襷れ擦讀 所襷 蟲焔覃 螻 襷譟焔 レ 譴. -襴谿 - IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR
  • 59. 0 3 IKEAs KEY strategy KEY 2 : Choice Architecture IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR 覲旧″ 牛 蠏 3螳 伎 襾碁朱 豢蟲襷 手鍵 CONCEPT of CHOICE ARCHITECTURE Choice Rearrangement causes Consumer Satisfaction
  • 60. 0 3 IKEAs KEY strategy KEY 2 : Choice Architecture IKEA in PORTUGAL IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR IKEA in CHINA CONCEPT of CHOICE ARCHITECTURE Choice Rearrangement causes Consumer Satisfaction
  • 61. 0 3 IKEAs KEY strategy KEY 2 : Choice Architecture IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR IKEA in USA CONCEPT of CHOICE ARCHITECTURE Choice Rearrangement causes Consumer Satisfaction
  • 62. 0 3 IKEAs KEY strategy KEY 2 : Choice Architecture IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR IKEA in SWEDEN CONCEPT of CHOICE ARCHITECTURE Choice Rearrangement causes Consumer Satisfaction
  • 63. 0 3 IKEAs KEY strategy Concept of Choice Architecture Choice Rearrangement causes Consumer Satisfaction KEY 2 : Choice Architecture IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT INTERNAL INTERIOR EXTERNAL INTERIOR れ 覓誤豌危螳豺 谿曙 瑚浬 讌 讌 螳 覦覓 螳レ
  • 65. 0 3 IKEAs KEY strategy CONCEPT of CHANGING-ROOM-GENERATION RENEWAL of House, similar with changing themselves KEY 3 : Changing-Room-Generation IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation LIFE STYLE : 襷 螳豺蟯朱 讌ル ろ殊 襷. BASIC CONCEPT UNBORING CAMPAIGN LIFESTYLE ADAPTATION
  • 66. 0 3 IKEAs KEY strategy KEY 3 : Changing-Room-Generation IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT UNBORING CAMPAIGN LIFESTYLE ADAPTATION 讌/願規 螳語隈レ 蟲 CONCEPT of CHANGING-ROOM-GENERATION RENEWAL of House, similar with changing themselves
  • 67. 0 3 IKEAs KEY strategy KEY 3 : Changing-Room-Generation IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT UNBORING CAMPAIGN LIFESTYLE ADAPTATION 蟷 讀蟇一 煙隈螳 豐蟲 螳蟲螳 螳煙 觜 CONCEPT of CHANGING-ROOM-GENERATION RENEWAL of House, similar with changing themselves
  • 68. 0 3 IKEAs KEY strategy Concept of Changing-Room-Generation RENEWAL of House, similar with changing themselves KEY 3 : Changing-Room-Generation IKEAs KEY strategy : CASH and CARRY l Choice Architecture l Changing Room Generation BASIC CONCEPT UNBORING CAMPAIGN LIFESTYLE ADAPTATION 觜襯 觜伎蟲 螳豺 螻 煙隈螳 螳煙 觜 螳豺 語 覲 伎 轟 螻 伎 貉 轟
  • 69. 01. About 02. Implication from IKEA View Point 0 4
  • 70. 01. About View Point0 4
  • 71. 0 4 View Point 蟆暑 レ 襷豢 覲螻 View point : About l Implication from IKEA About 覿 螳蟆 覿 蟆所鍵 豺豌 蠍 蟆所鍵覲 襴ろ 伎 107 230 139 73 33 136 157 209 231 163 351 248 36 43 88 145 254 280 0 50 100 150 200 250 300 350 400 2001 2002 2003 2004 2005 2006 2007 2008 2009 れ 豢 ( ) 伎給蠍一
  • 72. 0 4 View Point 蟆暑 レ 襷豢 覲螻 View point : About l Implication from IKEA About ろ(TF) 蟲 螻螳 襦語 螳 / 譴 覲 IK(INTERIOR KITCHEN), 襦 貉 企 INNO (5螳 讌) 蟆郁骸 107 230 139 73 33 136 157 209 231 163 351 248 36 43 88 145 254 280 0 50 100 150 200 250 300 350 400 2001 2002 2003 2004 2005 2006 2007 2008 2009 れ 豢 ( ) 伎給蠍一
  • 73. 0 4 View Point 襦 覦レ 覦 觜 IKEA襯 覯れ襷麹 蟆曙 觜 讌 伎讌 朱伎 螳蟆 30% 覯ろ 螻 -蟠蠍 CEO- VIEW POINT About View point : About l Implication from IKEA
  • 74. 02. Implication from IKEA View Point0 4
  • 75. 0 4 View Point 伎 旧 り記蠍一朱 り螳蠍 CASH and CARRY KEY 1 View point : About l Implication from IKEA Implication from IKEA Choice Architecture KEY 2 Changing-Room-Generation KEY 3 觜螳 覈 襷れ 豌願 螳讌 螳豺 覿 螻牛 郁豺 覿
  • 76. 蟯螻旧糾譟一覲願(2012), KOTIS 糾豌, 蟯 覦 譟一 糾 WTO [Iinternational Trade Statistics(2013) 伎, 覿ｸ - 襪朱蟇 給襭 讌, 覦一語 蟾 IKEA group yearly summary fy13 IKEA sustainability report Deloitte consulting case competition- case study 豌覦 譴蟲レ ロ襦 覦蠑 蠍襦覯 蠍一- LGERI 襴, 伎貊覃 一 [伎/] 危碁企讀蟠 伎 覦一磯 襷貅 碁 企 http://bemhong.blogspot.kr/2013/03/push-pull_23.html http://www.designdb.com/dtrend/trend.r.asp?menupkid=244&pkid=8389 http://m.mt.co.kr/new/view.html?no=2014081807583612488 http://koreameme.wordpress.com/2013/05/31/1-4/ http://farand.tistory.com/55 http://blog.naver.com/present1306/20209939826 http://www.mt.co.kr/view/mtview.php?type=1&no=2014081807583612488&outlink=1 http://blog.idealo.co.uk/worldwide-ikea-price-comparison-1635.html Reference