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Arthur Weiss
Arthur Weiss

A list of sites that can enhance Twitter usage - as presented at Internet Librarian International 2012

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Internet Librarian International Watch the Birdie! A round-up of tools for using & analysing Twitter Arthur Weiss Email: a.weiss@aware.co.uk / Twitter: @awareci www.marketing-intelligence.co.uk 30 October 2012 1 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk
Some Twitter Statistics ≒ Over 517m accounts (July 2012) р Only 27% are active i.e. under 150m р 75% of tweets are from Twitters own platforms р Mobile clients represent 61% of all tweets р Geolocation hardly used (under 1%) р US User proportion declining (but still largest group) р Developing world fastest growing (Brazil, Japan, Indonesia) ≒ Top 5 tweeting cities: Jakarta,Tokyo, London, Sao Paulo, New York 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 2
Some Twitter Statistics 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 3
http://aworldoftweets.frogdesign.com/ 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 4
What are Twitter Tools / Applications ≒ Twitter Clients ≒ Searching Twitter ≒ Finding people to follow ≒ Twitter Analysis ≒ Reputation Management ≒ Curation & Twitter Newspapers ≒ Other 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 5
Twitter Clients What ≒ Tweetdeck (owned by Twitter) ≒ Hootsuite ≒ Twitter for Busy People (t4bp.com) ≒ Account management (e.g. ManageFlitter) ≒ Several others. ≒ Browser Plugins e.g. SilverBird ≒ Mobile clients e.g. Tweetcaster (Android) Why ≒ View all activity in single window e.g. hootsuite, tweetdeck ≒ Can clear viewed activity ≒ Can categorise or segment tweets e.g. by person t4bp ≒ Can include as toolbar or without having to login to the twitter site ≒ Manage multiple Twitter accounts or time post tweets, etc. ≒ Available as standalone software 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 6
Hootsuite Easy to customise so get feeds for specific lists, mentions, etc. Allows scheduling of tweets, analytics & more. Also can add other social media LinkedIn, Facebook, etc. 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 7
Tweetdeck ≒ Standalone downloadable client software (on multiple platforms) ≒ Can clear read items so only see new tweets, etc. ≒ Other downloadable software include ≒ DestroyTwitter, ≒ Twitbin. ≒ Some software specific for macs (e.g. Hibari) or designed for mobiles & tablets (e.g. echofon for iphone, tweetcaster for android) 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 8
Twitter for Busy People (t4bp.com) Several features: view your own friends unseen tweets view the last tweet from each friend view the last tweets from another twitter user 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 9
ManageFlitter Manage / Profile Followers and Followed Time / Schedule Tweets Analysis of changes over time e.g. interactions Prices range from free to $189 per month 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 10
Searching Twitter ≒ Twitter search only goes back around 10 days ≒ Topsy.com currently the best free Twitter search option ≒ DataSift & Gnip allow for (paid) Twitter search analysis ≒ A few other options for searching specific users р SnapBird р AllmyTweets 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 11
Topsy 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 12
Topsy 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 13
SnapBird.org / AllmyTweets.net 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 14
Finding People To Follow Who to follow find people to follow ≒ Listorious.com ≒ WeFollow.com ≒ Twellow.com Who follows me (or stopped following me) ≒ Tweepi.com Analyse followers ≒ FriendorFollow.com who is or isnt following me ≒ Fllwrs.com tracks changes in followers ≒ Qwitter.com track unfollowers 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 15
Twitter Analysis & Stats ≒ How often are they tweeting? ≒ When are they tweeting? And where? ≒ How many retweets & mentions? ≒ How many views? ≒ What is their profile? ≒ Who do they share in common? ≒ Whats trending? 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 16
Twiangulate.com / Tweetreach.com 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 17
FollowerWonk.com 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 18
MentionMap.com 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 19
Whats Trending 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 20
What about me? 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 21
Reputation Management 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 22
Curation & Twitter Newspapers Paper.li/awareci Twylah.com/ awareci Storify.com 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 23
Others Twitter Chats e.g. Tweetchat.com Links to other social networks e.g. blog posts ≒ Twitterfeed.com Twitter Filters ≒ Slipstream.com hides selected types of tweet e.g. based on hashtags URL Shorteners (t.co, bit.ly, ow.ly, etc.) Schedule tweets so released on set date or time ≒ Twuffer.com, Tweriod.com, Futuretweets.com and a number more Twitter games ≒ e.g. artwiculate.com (word-game), 140blood.com (multiplayer fantasy games) Apps directory for twitter Twittereye.com Hard-to-categorise / other ≒ SocialCollider.net revealing graphically cross-connections between conversations on Twitter 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 24
Artwiculate.com 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 25
Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis. Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: a.weiss@aware.co.uk Twitter: @awareci Telephone: +44 20 8954 9121 Fax: +44 20 8954 2102 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 26

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Ili twiter-full

  • 1. Internet Librarian International Watch the Birdie! A round-up of tools for using & analysing Twitter Arthur Weiss Email: a.weiss@aware.co.uk / Twitter: @awareci www.marketing-intelligence.co.uk 30 October 2012 1 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk
  • 2. Some Twitter Statistics ≒ Over 517m accounts (July 2012) р Only 27% are active i.e. under 150m р 75% of tweets are from Twitters own platforms р Mobile clients represent 61% of all tweets р Geolocation hardly used (under 1%) р US User proportion declining (but still largest group) р Developing world fastest growing (Brazil, Japan, Indonesia) ≒ Top 5 tweeting cities: Jakarta,Tokyo, London, Sao Paulo, New York 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 2
  • 3. Some Twitter Statistics 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 3
  • 4. http://aworldoftweets.frogdesign.com/ 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 4
  • 5. What are Twitter Tools / Applications ≒ Twitter Clients ≒ Searching Twitter ≒ Finding people to follow ≒ Twitter Analysis ≒ Reputation Management ≒ Curation & Twitter Newspapers ≒ Other 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 5
  • 6. Twitter Clients What ≒ Tweetdeck (owned by Twitter) ≒ Hootsuite ≒ Twitter for Busy People (t4bp.com) ≒ Account management (e.g. ManageFlitter) ≒ Several others. ≒ Browser Plugins e.g. SilverBird ≒ Mobile clients e.g. Tweetcaster (Android) Why ≒ View all activity in single window e.g. hootsuite, tweetdeck ≒ Can clear viewed activity ≒ Can categorise or segment tweets e.g. by person t4bp ≒ Can include as toolbar or without having to login to the twitter site ≒ Manage multiple Twitter accounts or time post tweets, etc. ≒ Available as standalone software 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 6
  • 7. Hootsuite Easy to customise so get feeds for specific lists, mentions, etc. Allows scheduling of tweets, analytics & more. Also can add other social media LinkedIn, Facebook, etc. 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 7
  • 8. Tweetdeck ≒ Standalone downloadable client software (on multiple platforms) ≒ Can clear read items so only see new tweets, etc. ≒ Other downloadable software include ≒ DestroyTwitter, ≒ Twitbin. ≒ Some software specific for macs (e.g. Hibari) or designed for mobiles & tablets (e.g. echofon for iphone, tweetcaster for android) 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 8
  • 9. Twitter for Busy People (t4bp.com) Several features: view your own friends unseen tweets view the last tweet from each friend view the last tweets from another twitter user 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 9
  • 10. ManageFlitter Manage / Profile Followers and Followed Time / Schedule Tweets Analysis of changes over time e.g. interactions Prices range from free to $189 per month 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 10
  • 11. Searching Twitter ≒ Twitter search only goes back around 10 days ≒ Topsy.com currently the best free Twitter search option ≒ DataSift & Gnip allow for (paid) Twitter search analysis ≒ A few other options for searching specific users р SnapBird р AllmyTweets 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 11
  • 12. Topsy 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 12
  • 13. Topsy 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 13
  • 14. SnapBird.org / AllmyTweets.net 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 14
  • 15. Finding People To Follow Who to follow find people to follow ≒ Listorious.com ≒ WeFollow.com ≒ Twellow.com Who follows me (or stopped following me) ≒ Tweepi.com Analyse followers ≒ FriendorFollow.com who is or isnt following me ≒ Fllwrs.com tracks changes in followers ≒ Qwitter.com track unfollowers 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 15
  • 16. Twitter Analysis & Stats ≒ How often are they tweeting? ≒ When are they tweeting? And where? ≒ How many retweets & mentions? ≒ How many views? ≒ What is their profile? ≒ Who do they share in common? ≒ Whats trending? 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 16
  • 17. Twiangulate.com / Tweetreach.com 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 17
  • 18. FollowerWonk.com 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 18
  • 19. MentionMap.com 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 19
  • 20. Whats Trending 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 20
  • 21. What about me? 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 21
  • 22. Reputation Management 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 22
  • 23. Curation & Twitter Newspapers Paper.li/awareci Twylah.com/ awareci Storify.com 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 23
  • 24. Others Twitter Chats e.g. Tweetchat.com Links to other social networks e.g. blog posts ≒ Twitterfeed.com Twitter Filters ≒ Slipstream.com hides selected types of tweet e.g. based on hashtags URL Shorteners (t.co, bit.ly, ow.ly, etc.) Schedule tweets so released on set date or time ≒ Twuffer.com, Tweriod.com, Futuretweets.com and a number more Twitter games ≒ e.g. artwiculate.com (word-game), 140blood.com (multiplayer fantasy games) Apps directory for twitter Twittereye.com Hard-to-categorise / other ≒ SocialCollider.net revealing graphically cross-connections between conversations on Twitter 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 24
  • 25. Artwiculate.com 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 25
  • 26. Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis. Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: a.weiss@aware.co.uk Twitter: @awareci Telephone: +44 20 8954 9121 Fax: +44 20 8954 2102 息 AWARE 2012 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 26