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                 The Unknown Google:
               Google features & functions
               not seen on the search bar
                                          Arthur Weiss
                Email: a.weiss@aware.co.uk / Twitter: @awareci
                        www.marketing-intelligence.co.uk
                               31 October 2012                                                            1

息 AWARE 2012      Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk
Google Options  the Known Google




息 AWARE 2012   Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   2
Known  but not by everybody.




息 AWARE 2012      Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   3
The Unknown Google
     ≒   Google Fusion Tables
     ≒   Google Public Data
     ≒   Google Trends / Think Insights
     ≒   Google Cultural Institute
           ! Google Art Project
           ! Google StreetView Gallery
           ! Google WorldWonder Project
     ≒ Project X
           ! Driverless cars, Google glasses, Space elevators.


     And more.?
息 AWARE 2012       Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   4
www.google.com/fusiontables




息 AWARE 2012     Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   5
www.google.com/fusiontables




息 AWARE 2012     Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   6
www.google.com/fusiontables




息 AWARE 2012     Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   7
www.google.com/fusiontables




息 AWARE 2012     Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   8
www.google.com/fusiontables




息 AWARE 2012     Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   9
www.google.com/fusiontables




息 AWARE 2012     Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   10
www.google.com/fusiontables




息 AWARE 2012     Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   11
www.google.com/publicdata




息 AWARE 2012    Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   12
www.google.com/publicdata




息 AWARE 2012    Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   13
www.google.com/publicdata




息 AWARE 2012    Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   14
www.google.com/publicdata




息 AWARE 2012    Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   15
www.google.com/insights




息 AWARE 2012   Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   16
www.google.com/trends




息 AWARE 2012   Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   17
www.google.com/trends




息 AWARE 2012   Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   18
www.google.com/trends




息 AWARE 2012   Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   19
www.thinkwithgoogle.com/insights




息 AWARE 2012       Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   20
www.thinkwithgoogle.com/insights/




息 AWARE 2012       Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   21
www.google.com/intl/en/culturalinstitute/




息 AWARE 2012   Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   22
www.googleartproject.com




息 AWARE 2012   Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   23
www.googleartproject.com




息 AWARE 2012   Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   24
www.googleartproject.com




息 AWARE 2012   Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   25
www.googleartproject.com




息 AWARE 2012   Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   26
www.google.com/streetview




息 AWARE 2012    Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   27
www.google.com/culturalinstitute/
                      worldwonders/




息 AWARE 2012       Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   28
www.google.com/culturalinstitute/
                      worldwonders/




息 AWARE 2012       Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   29
Project Glass (g.co/projectglass)




息 AWARE 2012       Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   30
More to come  but also to go
     ≒ iGoogle going
     ≒ Google Labs gone
     ≒ Increased personalisation  with extra features


     ≒ Project X
           ! Driverless cars
           ! Space elevators.




息 AWARE 2012      Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   31
Arthur Weiss is the managing director of AWARE - a UK
 based consultancy specialising in marketing & competitive
 intelligence analysis.


 Contact Details:
 Web Sites: www.marketing-intelligence.co.uk
 E-mail:     a.weiss@aware.co.uk
 Twitter:      @awareci
 Telephone: +44 20 8954 9121
 Fax:       +44 20 8954 2102


息 AWARE 2012   Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk   33

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