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I’m Tired of “Doing Social Media": What’s Next? - from SXSW Interactive 2016

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Matthew Knell
Matthew Knell

Companion slides for the talk: http://schedule.sxsw.com/2016/events/event_PP50326 With the adoption of social media at most major corporations complete, a new problem is starting. Seasoned social media professionals need to define career paths for themselves, and their opportunities to do "just social media" fade quickly. Many companies do not have social leadership beyond the Director level and experienced employees find themselves topped out with nowhere to grow. Corporations lose because they lose digital native talent. Individuals lose because they are stuck making lateral moves. This panel discussion intends to explore the looming crisis, and discuss about what corporations and individuals can do about it. Featuring Katy Kelley, Matthew Knell, Sarah Cooley and Tammy Gordon

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I’m tired of “doing social media” #NextInSM
Katy Kelley SVP, Global Marketing & Creative Culture Ruder Finn @katykelley Matt Knell VP, Social Media & Platform Partnerships About.com @matthewknell Sarah Cooley Founder & Creative Director Simply Curated @sarahcooley Tammy Gordon Founder & President Verified Strategy @tammy
#NextInSM
#NextInSM
#NextInSM
#NextInSM
We got up close and personal with 150 social media experts around the world Here’s what we found…
• Most people started their careers in PR or Marketing (24% each, respectively), but to move into Social Media, 59% had to pursue it directly themselves. “I tweeted to the person who then hired me.” • The biggest challenges in career growth: Topped out (30%), size of department (22%) and needing new skills (15%). “No one has ever moved up after working in social media. They have always left.” • After social media management, people wanted to move into Marketing/Advertising (30%), own their own company (25%) or create editorial content (10%) • “Personally: it's exhausting. Professionally: it's exhausting."
74% of people say there can be a long-term career in social media HOWEVER, only 39% feel there is a clear career path Do you think social media can be a long-term career? Do you feel like your company has a clear career path for you?
SO MUCH can change in just a few short years #NextInSM
#NextInSM
#NextInSM
People between the ages of 19 to 34 are estimated to have 15-20 jobs in a lifetime #NextInSM
Hulk out on these skills • Coding • Marketing • E-Commerce • Customer Service/Experience • Analytics & CRM • Crisis Communication • Data • Content Creation #NextInSM
Practical Advice Learn more every day Cross-train your career Chart a path Sell it up Network #NextInSM Tactical Advice Teach your C-Suite Repeat yourself Sell your success Get a better headshot

More Related Content

I’m Tired of “Doing Social Media": What’s Next? - from SXSW Interactive 2016

  • 1. I’m tired of “doing social media” #NextInSM
  • 2. Katy Kelley SVP, Global Marketing & Creative Culture Ruder Finn @katykelley Matt Knell VP, Social Media & Platform Partnerships About.com @matthewknell Sarah Cooley Founder & Creative Director Simply Curated @sarahcooley Tammy Gordon Founder & President Verified Strategy @tammy
  • 7. We got up close and personal with 150 social media experts around the world Here’s what we found…
  • 8. • Most people started their careers in PR or Marketing (24% each, respectively), but to move into Social Media, 59% had to pursue it directly themselves. “I tweeted to the person who then hired me.” • The biggest challenges in career growth: Topped out (30%), size of department (22%) and needing new skills (15%). “No one has ever moved up after working in social media. They have always left.” • After social media management, people wanted to move into Marketing/Advertising (30%), own their own company (25%) or create editorial content (10%) • “Personally: it's exhausting. Professionally: it's exhausting."
  • 9. 74% of people say there can be a long-term career in social media HOWEVER, only 39% feel there is a clear career path Do you think social media can be a long-term career? Do you feel like your company has a clear career path for you?
  • 10. SO MUCH can change in just a few short years #NextInSM
  • 13. People between the ages of 19 to 34 are estimated to have 15-20 jobs in a lifetime #NextInSM
  • 14. Hulk out on these skills • Coding • Marketing • E-Commerce • Customer Service/Experience • Analytics & CRM • Crisis Communication • Data • Content Creation #NextInSM
  • 15. Practical Advice Learn more every day Cross-train your career Chart a path Sell it up Network #NextInSM Tactical Advice Teach your C-Suite Repeat yourself Sell your success Get a better headshot