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IMC Field Work On Promotional Strategy OfIMC Field Work On Promotional Strategy Of
Different BrandsDifferent Brands
Event Brief
 Date : 23rd
July 2013
 Venue : Orion Mall, Yashwantpur, Bangalore
 Team: 6 IBS Students
 Activity: IMC Field Work On Promotional Strategy Of Different Brands
 College: IBS Business School, Bangalore
Imc field work 2013 (sec a)
 The brand which we
focused upon is
Jack & Jones
Products:-
 Bags
 Belts
 Casual trousers
 Jackets & Coats
 Polo Shirts
 Shoes
 Shirts
 T-Shirts
 Sunglasses
Imc field work 2013 (sec a)
 Heavy Discount.
 Provide Comfort &
Stylish Clothing.
 All Range Of Clothing
 The Advertisements Are
Always Done By Young
People & Not Celebs.
Current Sales at Jack & Jones  70% OFF
 End of Season Sale from Jack & Jones!!! Head to the
nearest Jack & Jones store to get Up to 70% OFF* before
anybody else.
Imc field work 2013 (sec a)
Imc field work 2013 (sec a)
Imc field work 2013 (sec a)
Imc field work 2013 (sec a)
Imc field work 2013 (sec a)
Imc field work 2013 (sec a)
Imc field work 2013 (sec a)
Imc field work 2013 (sec a)
Imc field work 2013 (sec a)
In mall we found worst promotion of
OSIM company
As Human 3D Massage Chair
Products:-
 Massage chairs
 Foot massagers
 Handheld massagers
 Eye massagers
 Head massagers
 Back massagers
 Sleep well
 Neck & shoulder Massager
Imc field work 2013 (sec a)
Imc field work 2013 (sec a)
 While on the way for Orion mall we saw a shop
named Helmet House.
 There were many brands like Studds, Steelbird,
Omega, Taj, Vega, etc.
 But the problem here was the brands like Omega
and Classic though of high price range, the quality
of the product was not worth it.
Imc field work 2013 (sec a)
Imc field work 2013 (sec a)

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Imc field work 2013 (sec a)

  • 1. IMC Field Work On Promotional Strategy OfIMC Field Work On Promotional Strategy Of Different BrandsDifferent Brands
  • 2. Event Brief Date : 23rd July 2013 Venue : Orion Mall, Yashwantpur, Bangalore Team: 6 IBS Students Activity: IMC Field Work On Promotional Strategy Of Different Brands College: IBS Business School, Bangalore
  • 4. The brand which we focused upon is Jack & Jones
  • 5. Products:- Bags Belts Casual trousers Jackets & Coats Polo Shirts Shoes Shirts T-Shirts Sunglasses
  • 7. Heavy Discount. Provide Comfort & Stylish Clothing. All Range Of Clothing
  • 8. The Advertisements Are Always Done By Young People & Not Celebs.
  • 9. Current Sales at Jack & Jones 70% OFF End of Season Sale from Jack & Jones!!! Head to the nearest Jack & Jones store to get Up to 70% OFF* before anybody else.
  • 19. In mall we found worst promotion of OSIM company As Human 3D Massage Chair
  • 20. Products:- Massage chairs Foot massagers Handheld massagers Eye massagers Head massagers Back massagers Sleep well Neck & shoulder Massager
  • 23. While on the way for Orion mall we saw a shop named Helmet House. There were many brands like Studds, Steelbird, Omega, Taj, Vega, etc.
  • 24. But the problem here was the brands like Omega and Classic though of high price range, the quality of the product was not worth it.