The document summarizes an IMC field work event conducted by 6 IBS students at Orion Mall in Bangalore on July 23, 2013. As part of the event, the group focused on the promotional strategies of Jack & Jones and OSIM brands. For Jack & Jones, they observed promotions offering up to 70% off clothing items like bags, belts, trousers, jackets, polo shirts, shoes, shirts, and sunglasses. Advertisements for Jack & Jones featured young people instead of celebrities. At OSIM, the group found the worst promotion for their 3D massage chairs and other massage products. On the way to the mall, the group also saw a shop called Helmet House selling motorcycle helmets from various