IMD 2012:
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The document summarizes the results of International Mountain Day 2012, including promotional campaigns featuring a video spot in three languages and the story of "Dani" which received over 7,000 visitors. Educational activities were conducted with students on the importance of mountains and ethical values. The message to protect mountains and their environments received a positive worldwide response, with participation from many territories and individuals celebrating International Mountain Day. Plans are outlined to start new solidarity projects through FAO and continue spreading this conservation message.
IMD 2012:
- 1. IMD 2012 International Mountain Day Global Celebration SUMMARY OF RESULTS Denia, January 2013.
- 2. GOAL This year we decided to present to the greatest number of persons the FAO's conservation message.
- 3. PROMOTIONAL CAMPAIGN DIM2012 spot and "making of" in three different languages??, with more than 2,000 views and presence on TV (Canal+ channel).
- 4. SOCIAL ACTION Dani's story, with more than 7,000 visitors and great impact on media.
- 5. PROTAGONISTS Dani with his overcoming story and Juanito, linked by the mountains. In 2013, more stories to tell.
- 6. EDUCATION AND ETHICAL VALUES Working with students on the importance of mountains in life and ethical values ??such as solidarity, integration, cooperation, ...
- 7. SUPPORT AND CONFERENCES Juanito Oiarzabal Joaqu┴n Ara┣jo Juan Delibes Jordi Pons
- 8. INVOLVEMENT We appreciate the involvement and collaboration of Diputaci┏ de Barcelona, Generalitat Valenciana, Generalitat de Catalunya, Govern de les Illes Balears and Diputaci┏n de Alicante.
- 9. MEDIA A hundred ad showings at "Caza y Pesca" tv channel, a report at "Canal 9" television, interviews on local radio, RAC1's radio magazine...
- 10. NEWSPAPERS Articles on national press such as "El Pa┴s", "La Vanguardia" in Barcelona or regional and local like "Canfali Marina Alta".
- 11. RADIO AMATEUR¨S BROADCASTING More than thousand contacts made by radio from Denia to the whole world, spreading International Mountain Day message.
- 12. SOCIAL NETWORKS We have appeared and grown in social networks, reaching over 500 followers on facebook and twitter the first two months.
- 13. SOCIAL NETWORKS Our YouTube channel has more than 10,000 views and via Instagram we have received more than 1,000 pictures.
- 14. GLOBAL CELEBRATION Many people, associations and municipalities have been encouraged to celebrate this year the IMD in their territories.
- 18. GLOBAL CELEBRATION The message of protecting mountains, its natural environment and populations causes a very positive response worldwide.
- 19. UNITED MOUNTAINS 2012 We've joined many territories under the conservationist message of mountains and highlands worldwide. A horizontal initiative that runs from the social to the natural. www.welovemountains.org
- 20. NEW CHALLENGES We start up solidarity projects through the FAO.
- 21. NEW CHALLENGES Climb with us?