ARCH Meetup at IMI University, Lucerne
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The document discusses mobile augmented reality and its applications for tourism. It provides examples of how augmented reality can be used to enhance tourism experiences through geocoded data overlays and virtual public art projects. Mobile augmented reality is described as a new medium that is widely distributed through smartphones and can be used to engage users through spatial, 3D experiences at specific locations.
ARCH Meetup at IMI University, Lucerne
- 1. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Mobile Augmented Reality Tourism Best Practices Marc Ren辿 Gardeya, CEO
- 2. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com What is Mobile Augmented Reality?
- 3. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Geocoded Data
- 4. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Rh担nes-Alpes Tourism
- 5. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Virtual Public Art Project Key element of our application is that the objects are site-speci鍖c. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself. Chris Manzione, Artist
- 6. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Social Is Mobile Happy easter! Looking forward to see you again!
- 7. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com A New Medium In Everybodys Pocket
- 8. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Different To Any Other Medium
- 9. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Real World Spatial 3D
- 10. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Technologie
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- 12. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com In Everybodys Pocket
- 13. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com AR Smartphone Market 0 300 600 900 1200 2009 2010 2011 2012 2013 AR Smartphone Market (Mio.) (Gartner)
- 14. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Augmented Reality Sells Smartphones
- 15. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Preinstallation
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- 17. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Samsung Galaxy S Bus Stop Advertising in London
- 18. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Verizon No.1 Carrier in the US
- 19. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Augmented Reality Sells Smartphones
- 20. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com New Media Experience
- 21. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Berlin Wall 3D
- 22. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Berlin Wall
- 23. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Berlin Wall
- 24. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Marketing
- 25. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Quiznos Campaign
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- 27. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com Content, Content, Content
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- 29. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com A New Medium Mass Distribution Its About Content
- 30. HOPPALA - Dipl.-Math. Marc Ren辿 Gardeya - www.hoppala-agency.com THANK Y UO