(A clean copy) of the lecture at Wash U for CAIT - this covers the impact of social media on technology, marketing, PR, and recruiting managers.
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Impact of Social Media On the Modern Corporation
1. Enterprise 2.0:
The Impact of Social Media on
the Modern Corporation
James Durbin
Vice President, Social Media
Durbin Media Group
2. What Youll Learn
Social Media is a fancy way Third party sources are
of saying friends sharing considered objective, even
information when they are not
The Public is looking for Social Media has two faces
information on your - The personal and
company outside of professional. Both impact
traditional means like job you directly
boards, newspapers and
company websites
Social Media is a set of
tools, not a destination