Importance of Advanced Design
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What is Advanced Design? Its a lot more than concept cars and show cars. Thats why sometime it's known as Strategic Design. What's the value to car companies?
Importance of Advanced Design
- 2. 开发阶段 Product Development 产物设计 Production Design 前瞻设计 Advanced Design 前瞻设计工作先于所有特定量产产物设计 工作 Advanced Design is the Activity that precedes all project specific Design Activities 定义——前瞻 Definition – Advanced Prospective 前瞻1
- 3. 前瞻设计 Advanced Design 前瞻设计 Advanced Design 开发阶段 Product Development 产物设计 Production Design 前瞻设计包括设计战略工作并非完全和特 定的项目有关 Advanced Design Includes Strategic Activities not directly related to Project Specific Activities Peripheral 周边定义——前瞻 Definition – Advanced1
- 4. 前瞻设计部帮助公司可视化来自不同 部门和组织功能块的愿景 An Advanced Design Department allows the company to visualise the combined vision of different departments and functions in the organisation. 开发阶段 Product Development 设计 Design 市场和产物规划 Marketing & Product Planning 开发阶段 Product Development 产物设计 Production Design 前瞻设计 Advanced Design Consolidated 汇总定义——前瞻 Definition – Advanced1
- 5. 给量产产物开发过程带来策略方向 避免各自发散 Gives Strategic Direction to Product Development Process and Avoids Respective Exploration Direction 方向 前瞻设计 Advanced Design 产物设计 Production Design 定义——前瞻 Definition – Advanced1
- 6. Technical Centre Production Design Advanced Design 战略统一 strategic uniformity 前瞻设计制定战略框架,所有 项目都将按照统一标准的方 向设计 Advanced Design establishes the Strategy Framework by which Design responds to all projects in a consolidated and unified direction. Consistency 连贯性定义——前瞻 Definition – Advanced1
- 7. 产物线 提供战略和未来产物完整的总览 PORTFOLIO Provides Complete Overview for the Strategy & Future Product Portfolio. 对公司的价值 Value to Company2
- 8. 创新 向市场为未来产物确定新造型风格， 市场定位和独特卖点 INNOVATION Identify New Body-Styles, Market Niches and Unique Selling Points for Future Products and Technologies to Market 对公司的价值 Value to Company2
- 9. 探索 调研广阔多样的平台、比例、 布置和主题 EXPLORATION Investigations into a wide variety of Platforms, Proportions, packages & themes 对公司的价值 Value to Company2
- 10. 评估 对车辆布置和比例进行视觉化 和验证，以确认产物战略 CONFIRMATION Visualise and Verification of Vehicle Package and Proportions for confirmation of product strategy. 对公司的价值 Value to Company2
- 11. 沟通 在公司内外为每个产物的市场 和沟通，给公司提供一份清晰 的多品牌战略 COMMUNICATION Provide the company with a coherent (multi) Brand Strategy for every product marketing and communication within and outside the company 对公司的价值 Value to Company2
- 12. 提高设计质量 研究质感与工艺 制定最优工艺 Improving Quality Study Quality and Craftsmanship Establish Best Practices 对公司的价值 Value to Company2
- 13. 谢谢 THANK YOU
Editor's Notes
- #7: Advanced Design is the Strategic Direction of the Design Department that: Allows the Design Dept. to Respond to Projects with a Unity of Vision and Creative Direction. Avoiding Reworking Avoid Delays and Changes in Timing Uniformity of Coherent Process/Product/Brand/Platform Strategy