This is the presentation made by me and my colleagues for our Shipping project. It contains images of improvised containers challenging and hence increasing size of the container market.
2. Who are we?
? Designing, Marketing and Integrating specialized
containers to multimodal transportation
? Specially designed ¡®New Age¡¯ containers:
¨C Slotted container: 20¡¯ and 40¡¯ feet
? Shipment of small consignments at economical rates
¨C Dangerous cargo container: 20¡¯ feet only
? Specialized solution to the bulk shipment of packaged
dangerous goods: airtight with gas detectors alarm system
and CO2 fire fighting system
? Central Office: Singapore
? Manufacturing will be outsourced to a third party
3. Our Business
? Operational Routes:
¨C Europe-Far East
¨C Europe-Middle East
¨C Far East-Middle East
¨C Transatlantic liner routes
? Long term time-charter slots with the major
Liner companies
? Long term contract with local freight forwarding
agencies per container slot basis
4. Mission/Competitive Advantage
? Weaknesses of the current LCL container
market:
¨C High rates
¨C Longer waiting time
¨C High probability of damage
¨C Multiple handling
¨C No reliability and security
? Solution:
¨C Competitive rates and compact slots
¨C Safe and speedy delivery, and reliability
¨C Greater flexibility and constant service
¨C Anti-fire systems and fire alarms
5. Service Specifics
? Seven major shipping routes (container capacity)
? Door-to-door service ¨C freight forwarders
? Slot handling ¨C freight forwarders
? Including:
¨C International sea delivery for any sized consignment and DG
goods
¨C 24/7 delivery and operating hours
¨C Inland distribution up-to 300 miles (third party logistics
company)
¨C Storage facilities
¨C Parcel tracking
¨C Packaging and re-packaging
¨C Documentation, etc¡
6. Customers
? Mass population
? Small traders and businessman
? Shippers/Shipping Companies
? Chemical producers, pharmaceutical companies, etc¡
? Online retailers (Amazon, EBay, Alibaba, etc¡)
? DHL, FedEx, UPS, etc¡
? Retail firms with international mail order, internet
shopping and home delivery of large items
? Construction firms
? Small to mid-size couriers
? Medical supply firms
? IT suppliers
? Business with delivery fleets, etc¡
7. Market Summary
? Employed routes to cover regions of high
growth.
(Far ¨C East ¨C Europe trades), BRIC Nations.
? Significant correlation between Industrial
Production, Economic growth, global
merchandise trade and sea borne trade
volumes.
? Greater impact on the small scale and medium
scale industries in developing countries.
? Increasing price ¨C during increased seasonal
demand
? Decreasing price ¨C during slow seasons.
8. Competition and Strategies in place.
POTENTIAL COMPETITORS:
? Large national Courier Firms (Royal Mail, TNT Express, FedEx,UPS,DHL).
? International Freight Forwarders which have substantial market share.
? Mid-size freight forwarders and courier firms operating a fleet of several
vehicles.
? Local delivery specialist.
STRATEGIES IN PLACE:
? SWOT Analysis, Marketing mix strategies will be revaluated every 6 months
to update our position in the market.
? Survey was carried out to know about customer knowledge. (73% were
ignorant about understanding loss in LCL and ready to use if they were
cheaper and 13% felt they would avail the service if it cost them less, 8% felt
they would avail if easily accessible and 6% were unaware about the
industry.
? Obtain International Patents that would restrict our competitors from
following the same business idea.
9. 1. Strategic and Market risk:
Risks
? E.g. Competition from existing freight forwarders and NVOC shippers
o To implement strategies and business vision from the very beginning and declare itself as a strong and reliable
player to assure clients in its reliability and high standard of services
2. Financial risk
o To hedge financial risks and be proactive in implementation of new finance strategies
3. Asset and Resources risk
o Insurance
4.Personnel and Productivity risk
o To hire experienced staff or spend more time for training the personnel
5. Intellectual Property and Information risk
? Copy our design and reduce our attractiveness.
o To have a highly dedicated executive and management staff who will have a share in the company or benefits
package
o To use comprehensive IT programmes to protect its systems
6. Product and Operations risk
o To implement strong computerized systems in place for tracking and analyses of operations
o Slotted containers first of it¡¯s Kind
7. Technological and Systems risk
o To use comprehensive IT programmes to protect its systems
8. Legal and Compliance risk
o contract terms and conditions must be clearly stated and all legal disputes should be indemnified
15. Projected Balance Sheet for As on 1st July As on 30th June As on 30th June As on 30th June As on 30th June
five years 2011 2012 2013 2014 2015
Total Assets less Total $ $ $ $ $
liabilities 7,211,922 18,735,203 23,086,509 27,450,059 32,517,686
Share Capital 7,211,922 10,991,922 18,735,163 23,065,713 27,451,016
$
Retained Profit - 7,743,241 4,330,550 4,385,304 5,068,321
Shareholder's Equity 7,211,922 18,735,163 23,065,713 27,451,016 32,519,337
Non-current Liabilities - - - - -
Capital Employed 7,211,922 18,735,163 23,065,713 27,451,016 32,519,337
16. Financial Assumptions
1. To calculate break even for each slot, a unique concept of ¡®Slot per mile¡¯ is introduced. This concept is definitely new
in the Container industry but same concept is used in airline industry to calculate breakeven for calculating
¡®Available seat per mile¡¯.
2. For first seven of our selected routes, Financial calculation is carried out to check the robustness of pricing system and
breakeven calculation.
3. Time Charter rate for calculation is based on Data obtained from Freight Forwarder in India
(This is an approximation, as slot rates are available only between two ports without multiple port handling)
4. Capital cost for procuring containers and its equipments are based on quotation received from one the manufacturers
(approximation)
5. Average data for port handling charges and distance is taken from www.csav.cl and www.axamarine.com.
For the simplicity of financial calculation, port handling is taken as constant.
6. Also, in difficulty of getting data for inland transportation, an average of $100 per slots is taken for 300miles.
Also, WACC is based on 10% is based on similar company¡¯s financial data and risk free rate of 4% is taken. Sales revenues is
increasing at a rate of 7.2% per annum ( Projected growth of most of the container liners in year 2011). Inflation is ignored.
7. All the above assumptions, may affect the credibility of financial calculation. But at large, it is not affecting
company¡¯s profitability because of its nature of pricing of each slot. All variable costs are passed to the customers.
Variable cost for the customer includes VAT and cargo insurance.
8. Unique way of slot pricing for customer will help the company and investor¡¯s in mitigating all price risk.
9. A projection of cash flow, balance sheet and profit and loss statement is prepared for next 5 years.
17. Contain Solutions is forecasted to have an Internal rate of return
(IRR) of 29% over a period of ten years. The NPV has been
simulated for varying WACC¡¯s using 1000 iterations the NPV is
found between $ 8.25 and $ 25.12 million at 90% confidence
interval.
The start up expenses amount to $ 8.6 million and the company
requires an additional $ 3.78 million during the first year of
expansion of its operations.The capital allocated for the purpose of
this project far exceeds the funding required in turn eliminating
external sources of funding in the near future.
Possible Exit Strategy
The Exit strategy we have is to sell the time charter slots to other
freight forwarders and sell off the containers in the container leasing
market. Since, the company?s investment on fixed costs is minimal,
it provides a strategic advantage to exit the market easily.
18. Conclusion
1. Contain Solutions will aim to increase the value for its investors.
2. The company, with it¡¯s extensive marketing, route selection and planning, consolidation of NVOCC under the
company¡¯s name and fail-proof financial planning will definitely expand the horizon of containerization by providing the new-age containers.
3. Company¡¯s deep in-sighted dictum ¡®transporting values¡¯ incorporates values concerning investors, social value,
value for its employees, values for international rules and regulations.
CONTAINER WORLD WITHOUT CONTAINER WORLD WITH CONTAIN SOLUTIONS
CONTAIN SOLUTIONS
GROWTH WITH CONTAIN
CARGO SOLUTIONS
VOLUME CARGO VOLUME
Testimonial:
I have read thro' your presentation and it reads well. I think you have presented the facts in a logical way and it
makes for an interesting proposal ¨C Rita Barnish , Experienced Sale and Purchase broker
Your plan shows that you understand that FAK means Freight All Kinds
and show that you understand that "The major drawback with containerisation is dealing with LCL
(Less Container Load) cargoes." > "Less than full Container Loads" as opposed to FCL = Full Container Loads.
Your idea, names, figures and tables are excellent ! ¨C Jeffrey Blum , Director Interlink International Trading.