IMVU Presentation
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IMVU is an avatar-based social network and 3D virtual world founded in 2004 with 59 employees. It has over 40 million registered users who generate over $25 million in annual revenue. Users, who are mostly female and over 18, spend significant time in the virtual world, with high engagement metrics around chat sessions and virtual item sales. IMVU has been profitable by focusing on user-generated virtual goods and a flexible virtual economy that allows users to purchase virtual credits to acquire items from other users.
IMVU Presentation
- 1. Virtual Goods Summit University October 29, 2009 An Avatar-Based Social Network and 3D Virtual World Lee Clancy VP Product Management and General Manager of Direct Revenue
- 2. Company Overview Founded in April, 2004 Based in Palo Alto, CA 59 employees 3 institutional rounds $30M raised
- 3. Snapshot 40M+ registered users 6M uniques/month $25M+ revenue run rate Profitable Cumulative Registrations
- 4. Revenue Directly from Consumers IMVU Revenue Mix
- 5. Strong Demographics 69% Female 58% 18+ years old 62% USA
- 6. High Engagement 60+ minutes per day in 3D chat per user 80k+ peak simultaneous online users per day 770k chat sessions per day 175k virtual items sold daily
- 7. 油
- 8. User Generated Content 3 Million Virtual Items
- 9. Customer Money IMVUs Virtual Economy Credits IMVU Developer Credit Sink
- 10. Its all about community Key Learnings Virtual goods are consumer products Payment options must be flexible UGC is hard Patience is a virtue
- 12. Q & A