In-game marketing is a digital marketing technique that places branded virtual products, advertisements, or sponsorships within video games. The document explores whether in-game marketing can be an effective marketing technique. It discusses how the gaming industry has grown substantially in recent years, providing many opportunities for brands to reach large audiences of gamers. However, the document also notes challenges like ensuring marketing messages are not too intrusive or distracting from the gaming experience.
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In game marketing
1. In-Game Marketing
Is it an effective Digital
Marketing technique?
BY
R.HARIRAM PGP2 MBA
BIM, TRICHY.