EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN - #Inbound 2014 HubSpot COS Deep Dive Session
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Steve James (@steve_james_), Partner at Stream Creative Presentation ºÝºÝߣs from #Inbound2014. HubSpot COS Deep Dive Session Description: Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session, Steve James from HubSpot partner agency Stream Creative will walk through everything you need to know before you start your website redesign from preparing your content assets to integrating your buyer personas into the designs of your website. If you are planning a website redesign in the next year, don't miss out on this session.
EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN - #Inbound 2014 HubSpot COS Deep Dive Session
- 1. #INBOUND14 EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN STEVE JAMES Partner, Stream Creative @steve_james_
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- 4. #INBOUND14 Strategy 1 Benchmark Your Current Metrics. 2 Determine Your Goal. 3 Define Your Brand. 4 Define Your Buyer Persona.
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- 8. #INBOUND14 Buyer Personas 1 Large Cheese Producers 2 Small Market/Boutique Grocery Stores 3 End Consumer
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- 11. #INBOUND14 Takeaway Define & document at least 3 customer types your company currently services.
- 13. #INBOUND14 Plan 1 Define Your Team. 2 Platform Considerations. 3 Review and outline current assets. 4 Outline Site Architecture/Site Map. 5 Plan out your URL Mapping/301 Redirects. 6 Define Your Content Plan.
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- 17. #INBOUND14 Takeaway Plan. Purpose. Personalize.
- 19. #INBOUND14 Design 1 Website Creative Brief 2 Wireframes 3 Review Colors and Images 4 Full Color Mock-ups
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- 24. #INBOUND14 Takeaway Simple, Purposeful and Responsive.
- 26. #INBOUND14 Build 1 Platform 2 Templates 3 Finalize Content 4 Testing and Review
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- 33. #INBOUND14 Takeaway Find a platform that allows marketers to focus on marketing.
- 35. #INBOUND14 Optimize 1 Basics 2 Shareability 3 Analytics 4 Keywords 5 Redirects 6 Mobile
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- 42. #INBOUND14 Takeaway Please do not forget your redirects!
- 44. #INBOUND14 Launch 1 Prepare 2 Checklist 3 Announce 4 Kick off content strategy
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- 47. #INBOUND14 Takeaway Manage expectations on launch day.
- 49. #INBOUND14 Analyze 1 Are pages indexed 2 Post-launch checklist 3 Benchmark metrics 4 Kick off content strategy 5 Update/test/measure
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- 53. #INBOUND14 Takeaway Set Quarterly review times to see how your web site design is performing. Make frequent updates.