Inbound Marketing Lessons - These Five Things Worked
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The document summarizes the key things that worked when Amor Group, a Lockheed Martin company, adopted a content-led inbound marketing approach. It highlights 5 key points: 1) Understand the business value of marketing efforts, 2) No guaranteed method of success except getting to your customers, 3) Market assets should pitch constantly to prospects, 4) Prospects want to hear from experts quickly, not heads-down approaches, 5) Inbound is just part of the solution and marketing, sales, and business development alignment is critical. The results of adopting this approach included a 107% increase in web traffic, leads increasing from 60 to 100 per month, and a 125% increase in mobile impact, leading to increased revenue in
Inbound Marketing Lessons - These Five Things Worked
- 1. 息 Amor Group, a Lockheed Martin company 2013 International Inbound These 5 things worked.
- 3. This presentation was delivered on Monday the 14th of October as part of Hubspots Inbound UK 2013 conference in London. The case study highlights the impact of adopting a content led approach on the marketing efforts of Amor Group, a Lockheed Martin Company.
- 4. #1: Understand the business value of what youre doing. Without that context its wasted effort. Click to tweet
- 5. In 2011 we were so outbound and our business strategy demanded more value from marketing. -----------------------------------Value = impact on the bottom line
- 6. #2: With absolute certainty, theres no guaranteed method of success. Except getting to where your customer is. Click to tweet
- 7. That doesnt have to mean getting on a plane.
- 8. #3: Were marketing, we dont pitch. Wrong. Your assets pitch 24/7 make sure theyre doing it right. Click to tweet
- 9. Take control of your best platform
- 10. #4: Lose the heads down, arse up approach. Prospects want to hear from your experts, and quickly. Click to tweet
- 11. Our brand isnt just a logo & some colour. Its people like Kit, Angela & Alaistair. Even in B2B, people matter.
- 12. #5: Inbound is not the solution, its only part of it. Marketing, business development & sales alignment is critical. Click to tweet
- 13. Worth it? Web traffic up 107% Leads up from 60 a year to 100/month 125% increase in mobile Impact on bottom line measured in 贈m One of UKs fastest growing international businesses Acquired by Lockheed Martin brand, personality, approach and platforms all praised