6. Inbound Marketing is…Internet Marketing (your website)Social Media MarketingBlog MarketingVideo MarketingMobile MarketingArticle MarketingNewslettersLink BuildingList Building….. Your ideal customers already know who you are and come to you
9. How does it work?Share information (articles, blogs) on many sites with links back to your websiteEngage your audienceHave a “call to action” on your site and build your list
10. …andHave a Unique Selling Proposition clearly on your siteForm meaningful connections (similar to local networking) in Social Media sitesOptimize your site with keywords/phrases so your customers can find you through Search Engines
11. Traditional Marketngversus Inbound MarketingTraditional Marketing can net you approx. a 5% Return on InvestmentInbound Marketing can net you approx. a 25% Return on Investment