Inbound Marketing
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What is Inbound Marketing? Find out how Inbound Marketing differs from Outbound Marketing or Traditional Marketing in today's "connected" world.
Inbound Marketing
- 1. INBOUND MARKETINGHOW IS IT DIFFERENT THAN TRADITIONAL MARKETING?
- 3. Traditional Marketing is….MailoutsMagazine/Newspaper AdsBillboardsTelemarketing… unfocused and hoping your target market will find you
- 4. Outbound Marketing is Less Effective
- 6. Inbound Marketing is…Internet Marketing (your website)Social Media MarketingBlog MarketingVideo MarketingMobile MarketingArticle MarketingNewslettersLink BuildingList Building….. Your ideal customers already know who you are and come to you
- 7. Inbound Marketing is More Effective
- 8. Inbound Marketing vs Outbound Marketing Methods
- 9. How does it work?Share information (articles, blogs) on many sites with links back to your websiteEngage your audienceHave a “call to action” on your site and build your list
- 10. …andHave a Unique Selling Proposition clearly on your siteForm meaningful connections (similar to local networking) in Social Media sitesOptimize your site with keywords/phrases so your customers can find you through Search Engines
- 11. Traditional Marketngversus Inbound MarketingTraditional Marketing can net you approx. a 5% Return on InvestmentInbound Marketing can net you approx. a 25% Return on Investment
- 13. The Website Marketing Funnel
- 14. How important is yourReturn on Investment ?
- 15. The shift from Traditional Outbound Marketing to Inbound Marketing for business is obvious!