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INBOUND MARKETINGHOW IS IT DIFFERENT THAN TRADITIONAL MARKETING?
Traditional Marketing
Traditional Marketing is….MailoutsMagazine/Newspaper AdsBillboardsTelemarketing… unfocused and hoping your target market will find you
Outbound Marketing is Less Effective
Inbound Marketing
Inbound Marketing is…Internet Marketing (your website)Social Media MarketingBlog MarketingVideo MarketingMobile MarketingArticle MarketingNewslettersLink BuildingList Building….. Your ideal customers already know who you are and come to you
Inbound Marketing is More Effective
Inbound Marketing  vs Outbound Marketing Methods
How does it work?Share information (articles, blogs) on many sites with links back to your websiteEngage your audienceHave a “call to action” on your site and build your list
…andHave a Unique Selling Proposition clearly on your siteForm meaningful connections (similar to local networking) in Social Media sitesOptimize your site with keywords/phrases so your customers can find you through Search Engines
Traditional Marketngversus Inbound MarketingTraditional Marketing can net you approx. a 5% Return on InvestmentInbound Marketing can net you approx. a 25% Return on Investment
Inbound Marketing
The Website Marketing Funnel
How important is yourReturn on Investment ?
The shift from Traditional Outbound Marketing to Inbound Marketing for business is obvious!
Inbound Marketing

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