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In-Bound
Marketing
& B2B
Content
Challenges
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
Hello!
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
Content Marketing
Requires Great 遺看稼岳艶稼岳
Great
Content:
Content that
answers
questions
potential
clients/custo
mers are
asking.
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
Inbound Marketing Presentation at St. Louis American Marketing Association Meeting
STILL
CONTENT
DRIVEN!
1914
2423
3241
6157
Jan - July
2010
2011
2012
2013
Leads Generated January - July
8.42%
11.81%
13.06%
2010
2011
2012
Close Rate from MKT Leads
25.4%
35.3%
54.5%
2010
2011
2012
New Business - % from MKT Leads

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Editor's Notes

  • #2: As Alvin Toffler so eloquently stated, a foundational skill for the 21st Century is the ability to learn, unlearn and relearn. Stripped down to the barest essentials, this will be the core function and core competency required of employee learning functions and professionals the ability to help employees learn, unlearn and relearn. We have no idea what skills or even what job will be important in the next three to five years, and this level of uncertainty will require greater degrees of agility than ever before learning agility, strategic agility and organizational agility. Are our employees ready?If we start with the proposition that as learning professionals, our core mission is to prepare our organizations employees for success, we have to understand exactly what is required for success in the current economic and market conditions. In this VUCA world, its becoming more and more apparent that organizations that can function effectively in unfamiliar situations will be the organizations that enjoy sustainable, long-term success. These organizations will need both leaders and key employees who can perform well under these conditions, so were going to have to look at ways to develop and educate these leaders and employees. Learning agility is a skill weve never really had to make a primary focus, but its going to be more and more important.The good news is learning agility can be acquired. But traditional corporate training departments are not very well-suited to perform well in this market, nor are traditional corporate training departments well-suited to function well in this VUCA world.