Inbound marketing strategy for the education sector
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This document outlines an inbound marketing strategy prepared by Mukesh Garg. The strategy focuses on attracting visitors and generating traffic through paid Google and Facebook ads, search engine optimization, education portals, blogs, and content like e-books. It then discusses lead generation activities like paid campaigns, SEO, portals, and databases. The strategy also includes engagement activities such as social media, emails, SMS, live chat, and remarketing activities like Facebook and Google remarketing ads and newsletters.
Inbound marketing strategy for the education sector
- 1. Inbound Marketing Strategy Prepared By – Mukesh Garg Digital Marketing Strategist -Unitedgroup
- 3. Attract Visitor and Generate Traffic
- 4. Attract Visitor and Generate Traffic • Google Display Ad • FB Ad • Google Ad words • Education Portals • Blogs and PR news • SEO • E-Books • Question- Answers
- 6. Lead Generation Activities • Paid Campaigns • SEO • Portals • CP Data • Competitive Exam Database
- 7. Engagement
- 8. Engagement Activities • Whats app • Emailer • SMS • Portals Q/A • Social Media Post • Blogs • E-Books • Live Chat Sessions
- 9. Remarketing
- 10. Remarketing Activities • Shiksha Scan • Facebook Remarketing Web Visitor • Facebook Custom Audience • Google Remarketing Web Visitor • Google Remarking Custom Audience • Youtube Ad • Instagram Ad • Campus Newsletter • E- Books
- 11. Thankyou