Inbound Marketing with Interactive Solutions Finders on the HubSpot COS
0 likes10,505 views
The document discusses interactive solution finders that can convert leads better than traditional whitepapers. It describes building a basic cost calculator, more advanced solution finders, and the system architecture involving lead capture forms, question/answer matrices, logic processing engines, recommendation generation, and workflows. Key lessons learned include generating questions/answers with clients beforehand, avoiding overly complex logic, building forms in stages with incremental data submission, housing everything within a single Hubspot file, and developing reusable JavaScript classes. The presentation aims to demonstrate how solution finders can improve lead conversion rates.
Inbound Marketing with Interactive Solutions Finders on the HubSpot COS
- 1. #INBOUND14 Beyond Whitepapers: Interactive Solution Finders that Convert Jeff White | Kula Partners jeff@kulapartners.com @brightwhite
- 2. 1. A simple cost calculator 2. Advanced solutions 鍖nders 3. System architecture 4. What we learned 5. Questions Whitepaper, schmitepaper.
- 4. #INBOUND14
- 5. #INBOUND14
- 6. #INBOUND14
- 8. #INBOUND14
- 9. #INBOUND14
- 10. #INBOUND14
- 11. #INBOUND14
- 12. #INBOUND14
- 13. #INBOUND14
- 14. #INBOUND14 Architecture of a Solutions Finder
- 15. #INBOUND14 Lead capture form (HS) Question & Answer Matrix (JS) Logic processing engine (JSON) Questionnaire form (HS) Recommendation (JS + HS) Workflow (HS + CRM)
- 16. #INBOUND14
- 17. #INBOUND14
- 18. #INBOUND14
- 19. #INBOUND14
- 20. #INBOUND14
- 21. #INBOUND14
- 22. #INBOUND14
- 23. #INBOUND14
- 24. #INBOUND14
- 25. #INBOUND14
- 26. #INBOUND14
- 27. #INBOUND14
- 29. #INBOUND14 Generate questions & answer matrix with client before you start. Dont get too crazy with the logic. Run everything from within HubSpot. Build long forms in stages and use every opportunity to submit data via AJAX as soon as a section is completed. Do everything within a single file. Show/hide as necessary. The HubSpot form mechanism can be triggered at any time. Build a reusable JavaScript class to handle the logic.
- 30. #INBOUND14 Jeff White | Kula Partners jeff@kulapartners.com @brightwhite Questions?