InboundID - Credential 2016
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InboundID is an inbound marketing agency based in Indonesia that provides full-service inbound marketing solutions. It has over 40 employees and has run campaigns across various industries in Southeast Asia. Some of its services include SEO, PPC, content marketing, social media marketing, display advertising, landing page optimization, and digital measurement. InboundID aims to attract visitors, convert them into leads and customers, close sales, and delight customers through measurable inbound marketing strategies. It helps clients improve their organic search rankings, online visibility, and key metrics like conversion rates and ROI.
InboundID - Credential 2016
- 1. inbound marketing by inboundid indonesia 1st inbound marketing agency
- 2. get to know us OUR COMPANY
- 3. (PT AMARTA ZWARA GUNA) about InboundID full services inbound marketing consultant founded in 2009, 40+ talents, 30+ running campaigns across verticals is south east asia http://www.inboundid.com desk@inbound.id
- 4. InboundID is a certified Google Partner. In June 2014, Google announced InboundID as the #1 winner of Google Partner All Stars Challenge in Indonesia. A prestige award for Google partner agency around the globe.
- 5. clients
- 6. more clients
- 7. Market Opportunity indonesias digital market 70M+ active facebook users. jakarta is also the most active city in twitter 88M+ indonesia active internet users in 2016 9%+ average internet user growth YoY Source: wearesocialsg 2016
- 8. 30% of indonesias smart shopper do research online before their purchase. 30% The Consumer Barometer Survey 2014 - Google - Indonesia
- 9. todays key question Are you digitally ready!
- 11. Inbound Marketing We believe in God and STRANGERS VISITORS LEADS CONSUMERS PROMOTERS DIGITAL MEASUREMENT ATTRACT CONVERT CLOSE DELIGHT measurable metrics keyword rankings social / content reach website / social engagement measurable metrics conversion rates leads quality measurable metrics conversion rates sales revenue returns on ad spend measurable metrics content virality social mentions repeat sales returning visitor
- 12. customer journey with inbound marketing illustration your target market read your content, engaged with your ads on search, social & display landed on your landing pages, improved their experience, buy your product received your newsletter, engaged with your retargeting ads on search & display, buy more product and share your product to their network - - - - streamlined campaign and message across all channel optimised experience across all digital assets measurable results focus on maximum return on investment
- 13. Multi-Screen World We optimize your website on multiscreen world Ensuring that you have persistent reach everywhere your audiences search of you.
- 15. increase market reach & outbid the competition metrics: - - - - - - quality impressions impression share organic search ranking, queries & impression content reach unique visitors visitor engagement STRANGERS VISITORS
- 17. the process keyword research competitive research market research audience research technical optimization (crawl-ability, navigation) content creation & optimisation behaviour and conversion preparation on- page contextual content creation, distribution & amplification social authority+ off- page analytics
- 18. research keyword research understand how your audiences searches for your business and your products on the search engines. in-depth competitive research search competitiveness of your business vs yours competitors, including rankings, search queries, search impressions, etc technical research how your website communicates with the search engine audience research including user behaviour analysis, conversion rate optimisation and content analysis.
- 19. contents identify and understand persona for CLIENTS target markets. key-understanding interest reach-able channels create content that contextually relevant and engaging. content distribution and amplification (backlinks) amplification social media content network news & press release network premium tailor made contents per month for both on-page & off-page use
- 20. sample contents & distribution http://www.ahyari.net/fasilitas-paket-tour-di-flocations/ http://www.honeylizious.com/2014/10/paket-liburan-flocations-khusus-ke.html
- 21. services delivery keyword research technical seo recommendation user behaviour analysis tailor made articles per month set of creative content per month including slides, videos & infographic
- 23. how search marketing works with inbound marketing STRANGERS VISITORS LEADS CONSUMERS PROMOTERS ATTRACT CONVERT CLOSE DELIGHT general high demand keywords, increase reach, generate more traffics target people that might already knew the product, brand or type. focus on keywords with action word or specifics characteristic detailed keywords related to enhancement of the products or supports. volume conversion paket wisata paket wisata thailand booking paket wisata ke thailand panduan wisata ke thailand
- 24. the process keyword research market research audience research creative development campaign set-up expansion ad a/b testing bidding optimization preparation optimization performance insight competitive insight campaign plan reporting
- 25. audience research and targeting keywords location language devices persona based audience research * actual cpc might be different depends on the competition and market responses
- 26. channel contribution paid search organic search
- 27. in touch with your customer on consideration phase targeted reach search marketing contribution
- 28. search engine advertising platforms
- 30. highly targeted audience extended reach various ad-type for goal conversion
- 31. campaign strategy & ad type Brand Reach & Awareness Page Post Engagement Page Like Drive Traffics & Conversions Click to Website Local Awareness Loyalty & Retentions Offer Claim Promote Apps Apps Install Apps Engagement Offer Claim
- 32. specific audience targeting > better conversion
- 33. Highly engaged audience Raising awareness to driving action High conversion rates
- 37. Why use Twitter Ads
- 38. Campaign
- 40. audience targeting keywords location language devices demographic interest topic placement
- 41. performances based display campaign managed network google display network local ad-network programatic display ad
- 42. improve conversion & lead generation metrics: - - - - visitor engagement, experience conversion rates to leads / sales sales revenue ROAS & ROI VISITOR LEAD CUSTOMER
- 43. {landing page development & CRO}
- 45. technology & process 1.mock up design for approval 2.code & development 3.launch 4.a/b testing 5.monitoring & improvement
- 46. sample landing page with clear call to action
- 48. mobile ready landing page
- 50. user behaviour analysis conversion funnel analysis user behaviour analysis a/b testing & multivariate testing understand how users interact with the website interface. output: behaviour report heatmap clickmap behaviour flow goal conversion flow initial hypotesis understand the user journey to conversions. output: testing hypotesis test the hypothesis by testing pages on conversion funnel output: optimized pages for conversion funnel the process
- 51. understand what attracts your visitors attention analyze visitors click behavior tells you whether visitors are clicking where you intend them to click highlights distracting elements of a page user behaviour analysis
- 52. understand how the conversions are happened and each steps or channels interact with converted consumers conversion funnel analysis
- 53. a/b testing finding the best layout with maximum conversion rates ratio and best user experiences.
- 54. testing element by element on landing page. especially the call- to-action conversion button. multivariate testing
- 55. InboundID run the conversion rate optimization on all available platform both on mobile and desktop. multiplatform testing
- 56. increase customer lifetime value & repeat sales metrics: - - - return visitors repeat orders customer lifetime value CUSTOMER PROMOTER
- 57. {retargeting}
- 58. improving customer lifetime value with retargeting audience segmentation creative development based on audience segmentation ad testing and optimisation segmentation based on interest / last visited page / last purchased items creative ads are tailored to each and every segmentation. e.g. user who was visited handbags page will be served ads related handbags or similar products persistent ad testing based on the users responses.
- 62. the process lead generation through landing pages audience segmentation design & content development based on audience segmentation email delivery email a/b testing audience design & delivery performance insight report
- 64. { strategy for mobile }
- 70. What is ASO App Store Optimization is the first step to succeed in mobile app marketing It is the process of improving the visibility of a mobile app (iPhone & Android) in the app store (iTunes & Google Play) And, increase brand visibility on the app store.
- 71. ASO Factors ASO On-Metadata: App Name Icon Description Screenshots ASO Off-Metadata Factors: Installs Ratings and reviews Social Links
- 72. case studies
- 73. Challenges Baidu is entering new market (Indonesia) Tons of browsers are already on the market Key Objectives Increase app ranking for targeted keywords Generate organic downloads Outbid competition (Top 10) Results 83% keywords on the top 10 Average 67% increase on organic downloads MoM
- 74. Sample Keywords on The Top 10 Sample Keywords on The Top 10
- 75. Sample Keywords on The Top 10 Sample Keywords on The Top 10
- 77. INFLUENCERS ARE POPULAR AND INFLUENTIAL FIGURES IN SOCIAL MEDIA WITH A SIGNIFICANT REACH & A CAPTIVE AUDIENCE OTHER TERMS FOR INFLUENCERS BUZZERS, INSTAGRAMERS, YOUTUBERS, BLOGGERS, ENDORSERS, INTERNET CELEBRITIES, KEY OPINION LEADERS (KOL), PUBLISHERS, ETC.
- 78. +4200 Twitter Buzzers +1200 Instagramers +900 Bloggers WE HAVE +6300 INFLUENCERS 1 Celebs & Public Figures TIER 2 InternetCelebs 3 Rising Stars & PowerMiddle
- 79. INFLUENCER MARKETING IS A MARKETING STRATEGY THAT HARNESSES THE POWER OF INFLUENCERS TO CREATE AWARENESS, INTEREST, DESIRE & ACTION
- 83. HOW IT WORKS
- 85. reports our reports includes executive summary campaign activities performances market & competitive insights target vs achievement next campaign plan
- 87. environment universal tracking, google tag manager user segmentation campaign tagging event tracking conversion goal set up ecommerce set up attribution / multi channel attribution dashboard monthly view seo dashboard social dashboard content dashboard campaign dashboard behaviour dashboard data insight action
- 90. the challenges - brand positioning through keyword positions in SERP. Targeted keywords includes hotel Bandung, hotel Jakarta, tiket pesawat, etc. - generate high quality tra鍖cs through organic search and improve conversion rates for organic tra鍖cs. our solutions - change the keywords focus to keywords with business value for branding & conversion to sales - improve the online authority by running e鍖ective content marketing campaigns - we analyze the user behaviour and implement the content optimisation based on the results
- 91. the results Improved average keywords ranking from 28.95 to 2.45 Keywords Rank Ranked URL Initial Rank hotel jakarta 3 http://www.pegipegi.com/hotel/jakarta/ 54 tiket pesawat 5 http://www.pegipegi.com/tiket-pesawat/ 16 hotel di bali 2 http://www.pegipegi.com/hotel/bali/ 27 hotel bandung 3 http://www.pegipegi.com/hotel/bandung/ 10 hotel yogyakarta 3 http://www.pegipegi.com/hotel/jogja/ 33 air asia 6 http://www.pegipegi.com/tiket-pesawat/air-asia/ 101 tiket pesawat murah 2 http://www.pegipegi.com/tiket-pesawat/ 13 citilink 2 http://www.pegipegi.com/tiket-pesawat/citilink/ 18 lion air 2 http://www.pegipegi.com/tiket-pesawat/lion-air/ 101 garuda indonesia 5 http://www.pegipegi.com/tiket-pesawat/garuda-indonesia/ 44 hotel bali 2 http://www.pegipegi.com/hotel/bali/ 59 airasia 2 http://www.pegipegi.com/tiket-pesawat/air-asia/ 101
- 92. Improved organic tra鍖cs revenue by up to 78.9% the results
- 93. thank you lets discuss over coffee, shall we? Arief Akmal 082111565615 business development manager arief@inbound.id