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Incense Sticks

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Manish Yadav
Manish Yadav

The document discusses incense sticks, which are aromatic materials that release fragrant smoke when burned. It provides information on the incense stick industry in India, including that India has a rich tradition of using incense. It also outlines the cost structure and marketing strategies of a leading Indian incense stick manufacturer, including their community participation programs, focus on different product segments, and export strategies.

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www.tradeindia.com Incense Sticks
Incense is aromatic biotic material which releases fragrant smoke when burned. The term refers to the material itself, rather than to the aroma that it produces. What is Incense ?
10% 60% 30% % of total cost Masala Non-masala Packaging & Marketing COST STRUCTURE
India has a rich tradition of using incense in many social and religious activity since time immemorial. Incense sticks, also known as agarbathi.India is one the famous country for use of incense sticks. Incense In India
COMMUNITY PARTICIPATION PROGRAM Started in 2004100% growth; annual turnover 300mn • Tie up s with NGO • Quality checks and improvement • Leverages it core strengths CURRENT MARKET STRATEGY • Product segments • Favorable natural incense market • Recent tie ups with Sify • Events sponsorship in Andhra EXPORT STRATEGIES • Tie up with Exim Bank for overseas promotions • Position as lifestyle product in West • Supply high quality to mega retailers • LOC ties with Mega Singapore outlet ITC’S STRATEGY
Here is topnotch incense sticks manufacturers and incense sticks exporters based in India. The manufactured ranges of incense sticks companies are known for their durability.Find More information you can log on to: http://www.tradeindia.com/manufacturers/incense-sticks.html
Here is topnotch incense sticks manufacturers and incense sticks exporters based in India. The manufactured ranges of incense sticks companies are known for their durability.Find More information you can log on to: http://www.tradeindia.com/manufacturers/incense-sticks.html

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Incense Sticks

  • 2. Incense is aromatic biotic material which releases fragrant smoke when burned. The term refers to the material itself, rather than to the aroma that it produces. What is Incense ?
  • 3. 10% 60% 30% % of total cost Masala Non-masala Packaging & Marketing COST STRUCTURE
  • 4. India has a rich tradition of using incense in many social and religious activity since time immemorial. Incense sticks, also known as agarbathi.India is one the famous country for use of incense sticks. Incense In India
  • 5. COMMUNITY PARTICIPATION PROGRAM Started in 2004100% growth; annual turnover 300mn • Tie up s with NGO • Quality checks and improvement • Leverages it core strengths CURRENT MARKET STRATEGY • Product segments • Favorable natural incense market • Recent tie ups with Sify • Events sponsorship in Andhra EXPORT STRATEGIES • Tie up with Exim Bank for overseas promotions • Position as lifestyle product in West • Supply high quality to mega retailers • LOC ties with Mega Singapore outlet ITC’S STRATEGY
  • 6. Here is topnotch incense sticks manufacturers and incense sticks exporters based in India. The manufactured ranges of incense sticks companies are known for their durability.Find More information you can log on to: http://www.tradeindia.com/manufacturers/incense-sticks.html
  • 7. Here is topnotch incense sticks manufacturers and incense sticks exporters based in India. The manufactured ranges of incense sticks companies are known for their durability.Find More information you can log on to: http://www.tradeindia.com/manufacturers/incense-sticks.html