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Inception pack vol 1: Cocaine Cool
息 2007




The Planning Lab
Inception Pack Vol 1: Cocaine cool
Introduction

    This Inception Pack for that one friend that is too old to be single, afraid to
    commit, get babies and end up with one foot in a Volvo and the other foot in the
    grave.

    But there is hope.

    On the following fifteen or so pages The Planning Lab presents the concept
    Cocaine Cool, stuff one can do to reverse the inevitable. And no, it doesnt
    involve consuming drugs.

    Feel free to forward this to whoever needs it.




The Planning Lab Inception pack vol. 1
The undisputed rule of ageing


     Coolness factor




                                         Age

The Planning Lab Inception pack vol. 1
The maturity traps of todays urban burgeois
     consumer...




                                                                    A sporty yet roomy car
                                  Children           A real job




                                         Affinity for fine living        DIY


The Planning Lab Inception pack vol. 1
... is ultimately about being practical!




                            Passing on genes       Income   Transportation




                                               Eating       Shelter


The Planning Lab Inception pack vol. 1
... so there is an inverse relationship between
    coolness and being practical


     Coolness factor



                                         Dystopia vs Utopia
                Cocaine                                                   Coop Forum*




                                                                                             Practical
                                                                                              factor
                                                        * Swedish equivalent to Sainsburys
The Planning Lab Inception pack vol. 1
The Concept of Cocaine Cool and its paradoxical attributes




The Planning Lab Inception pack vol. 1
Cocaine Cool is being reliable yet unreliable




The Planning Lab Inception pack vol. 1
Cocaine Cool is being present yet absent




The Planning Lab Inception pack vol. 1
Cocaine Cool is being innocent yet guilty




The Planning Lab Inception pack vol. 1
Cocaine Cool is being clean yet dirty




The Planning Lab Inception pack vol. 1
Cocaine Cool: getting there




The Planning Lab Inception pack vol. 1
OUI!

    Lifestyle choices that build the Cocaine Cool image




                 Walking endlessly
                 at night because of               Exotic pets        Hiring a latin       Wrinkled bills
                      insomnia                                            maid




                    Taxi                                  Being unreachable            Grade B vintage Jaguar
                                         Mugshot



The Planning Lab Inception pack vol. 1
Lifestyle choices that erode the Cocaine Cool image




                                         Washing             A filled
          Suburbia                                                              Debit card     A balanced diet
                                         machine          refridgerator




                     Caffe latte                Modern            Home cinema         Winter boots
                                                                                                           NON!
                                               babytram             system



The Planning Lab Inception pack vol. 1
Lifestyle choices that should NOT to be mistaken for Cocaine Cool



                                                                                  NON!




                           Not cleaning    Wearing
                                                        Cest la vie/slackerism
                            the toilet    stupid hats




The Planning Lab Inception pack vol. 1
DISCLAIMER: DONT DO DRUGS & DONT BE AN IDIOT.




The Planning Lab Inception pack vol. 1
The Planning Lab
                                            An inside-in indie planning freak-show project.




                                 web: theplanninglab.typepad.com     mail: theplanninglab@gmail.com




The Planning Lab Inception pack vol. 1

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Inception Pack Vol 1: Cocaine cool

  • 1. Inception pack vol 1: Cocaine Cool 息 2007 The Planning Lab
  • 3. Introduction This Inception Pack for that one friend that is too old to be single, afraid to commit, get babies and end up with one foot in a Volvo and the other foot in the grave. But there is hope. On the following fifteen or so pages The Planning Lab presents the concept Cocaine Cool, stuff one can do to reverse the inevitable. And no, it doesnt involve consuming drugs. Feel free to forward this to whoever needs it. The Planning Lab Inception pack vol. 1
  • 4. The undisputed rule of ageing Coolness factor Age The Planning Lab Inception pack vol. 1
  • 5. The maturity traps of todays urban burgeois consumer... A sporty yet roomy car Children A real job Affinity for fine living DIY The Planning Lab Inception pack vol. 1
  • 6. ... is ultimately about being practical! Passing on genes Income Transportation Eating Shelter The Planning Lab Inception pack vol. 1
  • 7. ... so there is an inverse relationship between coolness and being practical Coolness factor Dystopia vs Utopia Cocaine Coop Forum* Practical factor * Swedish equivalent to Sainsburys The Planning Lab Inception pack vol. 1
  • 8. The Concept of Cocaine Cool and its paradoxical attributes The Planning Lab Inception pack vol. 1
  • 9. Cocaine Cool is being reliable yet unreliable The Planning Lab Inception pack vol. 1
  • 10. Cocaine Cool is being present yet absent The Planning Lab Inception pack vol. 1
  • 11. Cocaine Cool is being innocent yet guilty The Planning Lab Inception pack vol. 1
  • 12. Cocaine Cool is being clean yet dirty The Planning Lab Inception pack vol. 1
  • 13. Cocaine Cool: getting there The Planning Lab Inception pack vol. 1
  • 14. OUI! Lifestyle choices that build the Cocaine Cool image Walking endlessly at night because of Exotic pets Hiring a latin Wrinkled bills insomnia maid Taxi Being unreachable Grade B vintage Jaguar Mugshot The Planning Lab Inception pack vol. 1
  • 15. Lifestyle choices that erode the Cocaine Cool image Washing A filled Suburbia Debit card A balanced diet machine refridgerator Caffe latte Modern Home cinema Winter boots NON! babytram system The Planning Lab Inception pack vol. 1
  • 16. Lifestyle choices that should NOT to be mistaken for Cocaine Cool NON! Not cleaning Wearing Cest la vie/slackerism the toilet stupid hats The Planning Lab Inception pack vol. 1
  • 17. DISCLAIMER: DONT DO DRUGS & DONT BE AN IDIOT. The Planning Lab Inception pack vol. 1
  • 18. The Planning Lab An inside-in indie planning freak-show project. web: theplanninglab.typepad.com mail: theplanninglab@gmail.com The Planning Lab Inception pack vol. 1