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Increase sales through and thanks to the internet

Increase Sales through and
thanks to the Internet
September 10, 2015

Webinar Agenda
① Webinar Rules
② About Us
③ ¿Internet Strategies?
④ Aligning Physical and Internet Strategies
⑤ Dynamize the Internet Strategy
⑥ The Next Step
⑦ ¡Receive a Free Micro Consulting!
⑧ Questions

Webinar Rules
Image Credits: Tim Lang - https://www.flickr.com/photos/tlang/2703769775/

Webinar Rules
 To maximize this Webinar we suggest:
 Being in a place where you will not be interrupted
 Turn off your cell pone
 Close your email client
 A good Internet connection – Close all programs
 Maximize your screen
 Pay attention to the presentation
 Do not take notes constantly, because you will lose
a lot of information
 A copy of this presentation will be sent along with
the video of the same

Webinar Rules
 Make all the questions you want, as soon as you
have them – don’t wait to the end
 Send your questions via Twitter using the
#WebinarInnovintergy
 As far as possible and as time allows, we will
answer all questions.
 If a question is not answered or you have
additional concerns, please contact us
 The Webinar lasts 45 minutes

About Us
 Business Innovation Consultant, focusing on Internet
and Technologies Strategies
 University Teacher
 Public Speaker
 Writer, columnist and advisor
 Blogger
 Entrepreneur
 Computer and Systems Engineering with a minor in
Business Admin– U. Andes
 E-Commerce Specialist – U. Andes
 Digital entrepreneur since age 15
 More than 18 years of experience

About Innovintergy
Consulting
We are a boutique consultancy
specializing in supporting our customers to
design their Technology and Internet
Strategies, as part of the Business
Innovation Strategy.
We focus on results and start with real
needs from our customer, its users and
the environment.

About Innovintergy
Consulting
 Our Core Values and Differentials
 We focus on customer-specific solutions
 We always look for the highest value and return for
our customer
 When we speak of Strategy, we always lead our
work with indicators, metrics and time
 Our Strategies starts from business elements, not
solutions (the tactic goes after)
 For example, we propose to define the strategy
before engaging in Web pages or creating presence
in Social Networks

¿Internet Strategies?
Image Credits: Marcelo Graciolli - https://www.flickr.com/photos/marcelograciolli/2807100863

Reasons to have Internet
presence
Trend
The
Client
State
and Law
Strategy

Corporate Strategy
Internet
Estrategia CorporativaCorporate
Strategy

Corporate Strategy
Physical Strategy
Technology Strategy
Complementary Strategies

 It goes far beyond having a Website, Social
Network, Online Store or any other Internet
presence
 Consciously define what that presence in
Internet should have
 Highly dynamic
 It should respond to user needs
 Measure results
 Helps and complements the Corporate Strategy
 It is not a "problem" of technical and marketing
departments

Metaphor Building
Construction
Which of these two roads would choose to
constrcut a building?
Road No. 1 Road No. 2
Road No. 1, can in theory be shorter and cheaper but runs a much
higher risk of not supporting the first flood or earthquake...
Only call the
foreman to
execute and
perform the
work (Only
the executor)
Call Architects, Civil
and Land Engineers
for the design and
after, hire the
execution
(Strategists first,
then the executor)

¡Receive a Free Micro
Consulting!

As part of this Webinar, Innovintergy
Consulting is offering a FREE Micro
Consulting where the Internet Strategy of
your company will be analyzed
This Micro Consulting is valued at USD $
500.00
At the end of this presentation we will
explain how you can be selected for this
Micro Consulting
Consulting!

Webinar Agenda
① Webinar Rules
② About Us
③ ¿Internet Strategies?
④ Aligning Physical and Internet
Strategies
⑤ Dynamize the Internet Strategy
⑥ The Next Step
⑦ ¡Receive a Free Micro Consulting!
⑧ Questions

Aligning Physical and
Internet Strategies
Image Credits: Al_HikesAZ - https://www.flickr.com/photos/alanenglish/6826578509

A little exercise
By 2016 you company wants to
 Increase sales by 10%
 Increase market share by 20%
 12% increase in customers
 Increase customer retention by 8%
How does Internet help with these
goals?
Internet Strategies

Internet Strategies
Item Goal Physical % Internet %
Increase Sales 10% 85% 15%
Increase
Market Share
20% 75% 25%
Increase in
Customers
12% 50% 50%
Increase
Customer
Retention
8% 50% 50%

Physical strategy must be aligned to
the Internet Strategy
In other words, the Internet Strategy
should help and collaborate with the
Physical Strategy
What is done in one affects the other
You must put aside "Episodic
Thinking"
Internet Strategies

Always lead with:
 Indicators and Metrics
 A clear Pathway
 Aims to meet
 Crossing data
 Cross the barriers of the Physical
World to the Internet
 All this with financial indicators and
other type of indicators
Internet Strategies

Aligning different media
Physical
Online
Store
E-Mail
Marketing
Social
Media
Advertising

Dynamize the Internet
Strategy
Image Credits: NASA Goddard Space Flight Center - https://www.flickr.com/photos/gsfc/7402445224

Internet Strategy, by its very definition,
must be dynamic
Elements that are constantly changing:
 Internet
 The Market
 The User
 Competition
The challenge is to define a Proactive
Strategy, which lasts over time
Strategy

It is vital to listen and understand the
market, anticipate what's coming
Be proactive, not reactive
The MVP model can be a great ally
Trial and error; if you don’t make mistakes,
something is going wrong
Justify changes, always with figures and
strategic north in mind
Never deviate from the Physical Strategy
Strategy

The Next Step
Image Credits: Mrs Airwolfhound - https://www.flickr.com/photos/amylloyd/9381273125

If you haven’t done so, it's time to create
the Internet Strategy of your organization
Define a clear Path, Indicators, Metrics
and Goals
What you have on the Internet, translate it
into Strategy
Measure and evaluate constantly
Get expert advice!
Be part of our Micro Consulting
The Next Step

As mentioned earlier, Innovintergy
Consulting is offering a FREE Micro
Consulting where the Internet Strategy of
your company will be analyzed
This Micro Consulting is valued at USD $
500.00
Consulting!

To participate, you must meet the following
requirements:
 Have a legally constituted company
 Senior Management is willing to invest 2 hours
of their time
 Wanting to improve the Internet presence to
dramatically increase sales
 You’re located in South or Central Florida
 If you are located elsewhere, please contact us,
later we will open spaces for other regions
Consulting!

Please write to us with the following
information to info@i2.gy:
 Name
 Job position
 Company
 Corporate website, social networking and other
Internet presences
 Location (city, country)
 Landline
 Cell
 Corporate Email
 Additional comments
Consulting!

Questions?
Image Credits: Stuart Farrell - https://www.flickr.com/photos/chop_suey_stuey/8895959339

Andrés Julián Gómez Montes
Email: andres@i2.gy
Web: www.innovintergy.co
Phone: +(1) (305) 791 3499

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Increase sales through and thanks to the internet

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